I am Ignacio de la Cruz, product and packaging designer. I focus on finding functional and well-executed solutions, taking care of every detail such as design, economic viability, ergonomics and production. I am proactive and always looking to improve, digging into each project to find the best solution. If there is something I don't know, I find a way to solve it.

Ignacio de la Cruz Abad

I am Ignacio de la Cruz, product and packaging designer. I focus on finding functional and well-executed solutions, taking care of every detail such as design, economic viability, ergonomics and production. I am proactive and always looking to improve, digging into each project to find the best solution. If there is something I don't know, I find a way to solve it.

Available to hire

I am Ignacio de la Cruz, product and packaging designer. I focus on finding functional and well-executed solutions, taking care of every detail such as design, economic viability, ergonomics and production. I am proactive and always looking to improve, digging into each project to find the best solution. If there is something I don’t know, I find a way to solve it.

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Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Advanced

Work Experience

Freelance professional at Self-employed
July 1, 2024 - April 27, 2024
Provided personal brand identity for professionals such as architects and auditors, developed packaging projects, and created product renderings.
Product and packaging manager at MUAD DID Holding
March 1, 2023 - July 31, 2024
Designed stands for international fairs in Miami, Dubai, and Germany. Managed design and paperwork for INTERTABAC tobacco fair in Dortmund. Created product designs for celebrities including Ronaldinho, Ozuna, and Topuria. Produced advertising content for products (both image and video). Designed new displays to adapt to new products. Coordinated communication with international factories in China and Poland for new product creation. Managed Marketing department budgets and operated vinyl machines.
Internship - Furniture and exhibition design at Santiago Sevillano Estudio
July 1, 2021 - February 28, 2022
Contributed product proposals for international design studios and factories. Designed a stool that was selected for the international goods and consumer goods fair in Canton, China.
Packaging and Product Designer at Estudio
September 1, 2020 - February 1, 2022
Design of stands for international fairs in Miami, Dubai and Germany. Total management, both design and paperwork, of the booth for the most important tobacco fair INTERTABAC - Dortmund. Product design for celebrities such as Ronaldinho, Ozuna, Topuria, among others. Advertising creation for products both image and video. Design of new displays adapted to the new products. Communication for the creation of new products with international factories in China and Poland. Management of budgets of the Marketing department. Handling of vinyl machine.

Education

Degree at Escuela de Arte y Superior de Diseño - Valencia
January 1, 2019 - December 31, 2025
Bachelor at Escuelas de Artesanos - Valencia
January 1, 2014 - December 31, 2016

Qualifications

Master Online in Strategic Packaging Design
January 11, 2030 - July 7, 2025

Industry Experience

Consumer Goods, Manufacturing, Professional Services, Education, Other, Media & Entertainment, Retail, Wholesale & Distribution