I am a creative and strategic Graphic Designer and Marketing Consultant with a PhD in Human and Tourism Geography and over five years of multidisciplinary experience. I specialize in brand identity, UX/UI design, digital marketing, and project management, consistently delivering impactful campaigns, engaging content, and visually compelling designs. I bridge design innovation with data-driven marketing strategies to enhance audience engagement and ROI. I am passionate about creating thoughtful design solutions that resonate with clients and audiences alike, while continuously developing my skills and knowledge across design and marketing disciplines.

Raisa Tugui

I am a creative and strategic Graphic Designer and Marketing Consultant with a PhD in Human and Tourism Geography and over five years of multidisciplinary experience. I specialize in brand identity, UX/UI design, digital marketing, and project management, consistently delivering impactful campaigns, engaging content, and visually compelling designs. I bridge design innovation with data-driven marketing strategies to enhance audience engagement and ROI. I am passionate about creating thoughtful design solutions that resonate with clients and audiences alike, while continuously developing my skills and knowledge across design and marketing disciplines.

Available to hire

I am a creative and strategic Graphic Designer and Marketing Consultant with a PhD in Human and Tourism Geography and over five years of multidisciplinary experience. I specialize in brand identity, UX/UI design, digital marketing, and project management, consistently delivering impactful campaigns, engaging content, and visually compelling designs.

I bridge design innovation with data-driven marketing strategies to enhance audience engagement and ROI. I am passionate about creating thoughtful design solutions that resonate with clients and audiences alike, while continuously developing my skills and knowledge across design and marketing disciplines.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent
French
Beginner
Russian
Fluent
Spanish; Castilian
Beginner

Work Experience

Freelance Graphic Designer & Marketing Consultant at Soft IMG
July 31, 2025 - August 24, 2025
Develop visual identities, branding systems, and marketing materials for clients. Design social media campaigns and content aligned with brand strategies to increase engagement. Create UX/UI designs for websites and digital platforms to improve user experience and retention. Manage creative projects to ensure effective execution and timely delivery.
External Creative Project Manager at Amsimcel
October 31, 2024 - August 24, 2025
Led comprehensive branding guideline creation and visual design coordination. Managed UI/UX design systems ensuring brand consistency across platforms. Oversaw social media strategy and creation of scalable design assets.
Hospitality & Tourism High School Professor at College “Andronic Motrescu”, Suceava County, Romania
September 30, 2023 - August 24, 2025
Delivered vocational courses in tourism and hospitality focusing on industry practices and service excellence. Guided students in preparing for obtaining certification in public hospitality services.
Creative Project Manager at Amsimcel
August 1, 2023 - May 31, 2024
Led creative projects from inception through execution, managing teams and resources effectively to meet project goals within timelines. Coordinated between creative and marketing teams to deliver innovative campaigns.
Digital Marketing Manager at Soft IMG.
October 1, 2022 - June 10, 2024
Manage digital marketing initiatives including content marketing, branding, and digital transformation. Work collaboratively with clients to enhance brand presence and drive digital growth. Also work as a freelance graphic designer creating impactful branding, social media content, and UX/UI design.
Research Assistant at Babes-Bolyai University Cluj-Napoca
September 30, 2022 - August 24, 2025
Conducted research in human and tourism geography, publishing peer-reviewed articles on urban development and tourism. Applied advanced statistics and data analyses including probability theory, regression, Bayesian statistics, and survival analysis.
Highschool Professor of Hospitality and Tourism at College 'Andronic Motrescu', Rădăuți
September 1, 2022 - August 31, 2023
Taught hospitality and tourism courses to high school students, sharing industry knowledge and practical skills. Developed curriculum and engaged students through interactive learning.
Front Desk at Hotel Sunny Hill ****, Cluj-Napoca
October 31, 2013 - August 24, 2025
Handled front-desk operations, reservations, and guest relations. Improved customer service processes for better guest satisfaction.
Receptionist at Hotel Sunny Hill****
March 1, 2012 - October 31, 2013
Handled guest reception duties including bookings, customer service, and front desk management to provide a welcoming atmosphere.
Front Desk at Hotel Golden Tulip Ana Dome****, Cluj-Napoca
December 31, 2010 - August 24, 2025
Managed front desk guest services and reservations to enhance guest experience in a four-star hotel environment.
Front Desk at Hotel Golden Tulip Ana Dome **** & Hotel Sunny Hill Cluj-Napoca
October 1, 2010 - December 31, 2013
Performed guest reception duties and ensured smooth check-in and check-out process. Provided excellent customer service and assisted with reservations.

Education

PhD Candidate at Babes-Bolyai University from Cluj-Napoca
October 1, 2020 - July 31, 2023
MSc at Babes-Bolyai University from Cluj-Napoca
October 1, 2010 - July 31, 2012
MSc at Babes-Bolyai University from Cluj-Napoca
October 1, 2008 - July 31, 2010
BSc at Babes-Bolyai University from Cluj-Napoca
October 1, 2005 - July 31, 2008
PhD Candidate in Human and Tourism Geography at Babes-Bolyai University from Cluj-Napoca, Faculty of Geography, Dept. Human Geography and Tourism
January 1, 2013 - January 1, 2022
MSc in Business Administration at Babes-Bolyai University from Cluj-Napoca, Faculty of Business, Dept. Business Administration
January 1, 2010 - January 1, 2012
MSc in Planning and Tourism Development at Babes-Bolyai University from Cluj-Napoca, Faculty of Geography, Dept. Human Geography and Tourism
January 1, 2008 - January 1, 2010
BSc in Tourism Geography at Babes-Bolyai University from Cluj-Napoca, Faculty of Geography, Dept. Human Geography and Tourism
January 1, 2005 - January 1, 2008

Qualifications

Graphic designer Path/ Certificate in Text and Image Processing
May 1, 2024 - May 31, 2024
Educational & corporate marketing Certificate
February 1, 2023 - February 28, 2023
Psychology-Pedagogy Certificate Level Basic
October 1, 2021 - July 31, 2022
Psychology-Pedagogy Certificate Level Advanced
October 1, 2020 - July 31, 2021
Manager in Tourism
December 1, 2009 - May 31, 2010
UI/UX Designer
July 1, 2025 - July 31, 2025
Free UI/UX Design Course - Webcase Community, Moldova
January 1, 2025 - January 1, 2025
Graphic Designer, Pixellab Training Center, Bucharest
January 1, 2023 - December 31, 2024
Education & Corporate Marketing Certificate - Center “Formare Noua” Satu Mare, Romania
January 1, 2023 - December 31, 2023
Psychology & Pedagogy - Basic & Advanced Level, “Stefan cel Mare” University, Suceava
January 1, 2020 - December 31, 2022
Tourism Management Certificate, Babeș-Bolyai University Cluj-Napoca
January 1, 2010 - August 24, 2025

Industry Experience

Travel & Hospitality, Education, Media & Entertainment, Professional Services, Other