Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Khushboo, a passionate marketer with a strong background in strategic marketing and digital campaigns. I enjoy analysing market trends and crafting innovative strategies that help brands grow and connect with their audience. My experience spans from wellness markets to healthcare and fashion, where I've contributed to brand positioning, influencer partnerships, and sustainable marketing initiatives. I'm currently pursuing my MSc in Strategic Marketing at Imperial College Business School, where I've deepened my understanding of consumer behaviour, marketing analytics, and innovation. I thrive in collaborative environments and love mentoring others while driving impactful marketing solutions.…Hi, I'm Khushboo, a passionate marketer with a strong background in strategic marketing and digital campaigns. I enjoy analysing market trends and crafting innovative strategies that help brands grow and connect with their audience. My experience spans from wellness markets to healthcare and fashion, where I've contributed to brand positioning, influencer partnerships, and sustainable marketing initiatives. I'm currently pursuing my MSc in Strategic Marketing at Imperial College Business School, where I've deepened my understanding of consumer behaviour, marketing analytics, and innovation. I thrive in collaborative environments and love mentoring others while driving impactful marketing solutions.

Khushboo Khera

Digital Marketer, Marketing Strategist, Brand Strategist, +2





Hi, I'm Khushboo, a passionate marketer with a strong background in strategic marketing and digital campaigns. I enjoy analysing market trends and crafting innovative strategies that help brands grow and connect with their audience. My experience spans from wellness markets to healthcare and fashion, where I've contributed to brand positioning, influencer partnerships, and sustainable marketing initiatives. I'm currently pursuing my MSc in Strategic Marketing at Imperial College Business School, where I've deepened my understanding of consumer behaviour, marketing analytics, and innovation. I thrive in collaborative environments and love mentoring others while driving impactful marketing solutions.…Hi, I'm Khushboo, a passionate marketer with a strong background in strategic marketing and digital campaigns. I enjoy analysing market trends and crafting innovative strategies that help brands grow and connect with their audience. My experience spans from wellness markets to healthcare and fashion, where I've contributed to brand positioning, influencer partnerships, and sustainable marketing initiatives. I'm currently pursuing my MSc in Strategic Marketing at Imperial College Business School, where I've deepened my understanding of consumer behaviour, marketing analytics, and innovation. I thrive in collaborative environments and love mentoring others while driving impactful marketing solutions.

Available to hire

Hi, I’m Khushboo, a passionate marketer with a strong background in strategic marketing and digital campaigns. I enjoy analysing market trends and crafting innovative strategies that help brands grow and connect with their audience. My experience spans from wellness markets to healthcare and fashion, where I’ve contributed to brand positioning, influencer partnerships, and sustainable marketing initiatives.

I’m currently pursuing my MSc in Strategic Marketing at Imperial College Business School, where I’ve deepened my understanding of consumer behaviour, marketing analytics, and innovation. I thrive in collaborative environments and love mentoring others while driving impactful marketing solutions.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Hindi

Fluent

English

Fluent

German

Beginner

Work Experience

Marketing Consultant at Keffy

June 1, 2024 - August 31, 2024

Led an in-depth competitive analysis of 15+ key players in the wellness market, utilising SWOT and the 4P’s marketing framework to enhance Keffy’s product positioning and market strategy by 30%. Proposed influencer partnerships and content strategies that boosted customer acquisition and brand loyalty. Recommended adoption of sustainable packaging solutions aligned with market trends and enhanced brand perception.

Marketing and Communications Coordinator at Navicare Solutions

May 1, 2020 - April 30, 2022

Trained and mentored 12 interns and employees on case management processes, implementing streamlined strategies which improved efficiency and reduced case errors by 88%. Led email marketing campaigns with audience segmentation, reaching 300+ members and achieving consistent engagement growth. Designed branding materials for 4 clients across healthcare, beauty, and apparel sectors using Canva. Managed social media platforms growing followers by 2000+ and conducted market research and cost analyses for medical tourism projects facilitating strategic decision-making.

Digital Marketing Associate at Artsyan

December 1, 2018 - February 29, 2020

Analysed social media strategies and revenue generated through paid ads and SEO tools, achieving a 147% increase in followers and expanding brand awareness across Facebook and Instagram. Coordinated and led art workshops, increasing the company's sales profit by 30% and expanding the customer base. Planned editorial calendars and schedules, increasing brand recognition by reaching 200-300 accounts monthly.