Available to hire
I’m Felicitas Raisig, a Retail Media & Digital Marketing Consultant based in Munich with extensive experience building and optimizing RMN strategies for FMCG, sportswear, and D2C brands. I design data-driven campaigns across Amazon, Google, Meta, and retailer sites to boost ROAS and onsite visibility, while shaping go-to-market plans and media investments with founders and marketing teams. I’m passionate about turning business goals into monetizable media products, leading cross-functional teams, and delivering measurable impact for brands in dynamic markets.
When I’m not crafting performance campaigns, I enjoy mentoring teams, exploring new markets, and staying active with mountain running, yoga, and outdoor adventures. I’m open to remote opportunities with global brands and teams that value strategic thinking, hands-on execution, and collaborative leadership.
Experience Level
Language
German
Fluent
English
Advanced
French
Intermediate
Work Experience
Freelance Retail Media & Digital Marketing Consultant at Self-employed
January 1, 2024 - PresentDesigned and executed retail media and digital strategies across FMCG, sportswear, and D2C brands, improving campaign efficiency, ROAS, and onsite visibility. Developed performance marketing frameworks combining Amazon Ads, Meta, Google, and retailer onsite placements. Audited client RMN setups and implemented optimizations (targeting, bidding, attribution, creative), resulting in measurable performance gains. Managed full retail and digital campaign execution from briefing and setup to optimization and reporting, driving performance across all touchpoints. Provided strategic leadership to founders/marketing teams to align go-to-market plans, brand positioning, and media investments.
Independent Consulting & Coaching at self-employed
January 1, 2024 - April 4, 2024Currently managing projects including private 1.1 systemic counseling, retail media management and e-activation for Groupe SEB WMF Consumer GmbH, strategic digital marketing strategy consulting for Zurhorst GbR, and retail media software consulting for Culture Flipper. Also provided consulting for various companies such as Green Grizzly GmbH, BoB.family GmbH, and Wild and Coco s.r.o., focusing on retail FMCG sales and account management.
Sabbatical
April 1, 2023 - December 31, 2023Sabbatical traveling across the world, gaining exposure to international markets and networks while focusing on personal and professional development.
Sabbatical Leave & Professional Development at VfTC UG and ecomex GmbH
April 1, 2023 - December 31, 2023Focused on professional growth through applied online marketing management and coaching in individual psychology and existential analysis.
Head of Retail Media & Advertising at Knuspr.de – Rohlik Group
August 1, 2021 - March 1, 2023Built Knuspr’s Retail Media business from the ground up, defining the full monetization and retail media strategy (onsite, offsite, data products). Led commercial development and launch of Knuspr Ads and Knuspr Insights, a self-service ad platform and analytics suite. Partnered with Product/Tech to define RMN functionalities, targeting capabilities, and 1P-data-driven ad formats. Managed a portfolio of 100+ FMCG brands, overseeing full-funnel media planning, execution, and reporting. Drove revenue growth through new ad products, standardized packages, and data-driven account strategies. Established sales pipeline processes, performance reporting, and top-to-top QBR structures for key suppliers.
Head of Knuspr Advertising & Retail Media at Knuspr.de – Rohlik Group
August 1, 2021 - March 31, 2023Led the development and execution of the advertising and retail media strategy. Monetized onsite and offsite advertising channels including Meta, Google, and Amazon. Served as commercial lead for the Knuspr Ads and Knuspr Insights platforms, enabling performance advertising and data-driven campaign analysis. Managed 100+ FMCG accounts including sales pipeline, campaign execution, and business reviews while collaborating closely with senior leadership and developers.
Senior Performance Marketing Manager at Amazon
January 1, 2021 - May 1, 2021Led strategic brand and performance marketing initiatives to grow Amazon Flex’s Delivery Partner acquisition pipeline. Owned digital media planning (Google, Meta, programmatic) and agency management across multiple EU markets. Coordinated with Analytics, Capacity, Engagement, and Global Ops to optimize funnel performance and user experience. Built agile testing frameworks to react to volume shifts, improving CPL, conversion rates, and campaign responsiveness.
Senior Business Development Manager Amazon Flex at Amazon
January 1, 2021 - May 31, 2021Drove strategic brand management and recruitment to expand the Amazon Flex Delivery Partner pool. Managed digital marketing agencies to meet competitive KPIs for brand marketing. Collaborated with multiple teams to enhance user experience and marketing efficiency. Created and implemented agile digital media plans adapting to fast paced business changes.
Marketing Program Manager – Amazon Fashion Marketplace at Amazon
January 1, 2019 - January 1, 2021Grew an independent fashion marketing program delivering double-digit YoY visibility and revenue growth across 150 EU accounts. Managed 100+ merchandising, onsite, editorial, influencer, and email campaigns with above-benchmark ROI. Owned key account marketing for 25 strategic fashion brands, optimizing deal efficiency, traffic mix, and conversion. Led cross-channel integration projects to streamline brand campaigns across Amazon’s full marketing ecosystem. Trained and mentored 40+ team members across EU/CN to scale marketing excellence.
Marketing Program Manager Amazon Fashion Marketplace at Amazon
January 1, 2019 - January 1, 2021Led business development for marketing programs resulting in double-digit YOY revenue growth for 150 key EU accounts. Delivered over 100 merchandising and email campaigns, influencer marketing, and editorial projects with above-average performance. Managed cross-channel brand marketing integration and coached account managers across 7 EU/CN teams to scale marketing qualifications.
Campaign Manager – Amazon Ads at Amazon
August 1, 2016 - January 1, 2019Managed 350+ advertising campaigns generating over €40M revenue, partnering with Creative, Ad Ops, Sales & AM teams. Consulted advertisers on creative strategy and best practices using historical and industry performance insights. Led process development for pan-EU campaign delivery, reducing production time by 50% and improving operational quality. Managed a cross-country team of 14 for workflow optimization and training.
Campaign Manager Amazon Ads at Amazon
August 1, 2016 - January 1, 2019Managed over 350 advertising campaigns generating over €40 million in revenue. Provided creative strategy consulting to key accounts using data analysis. Led a team of 14 in process development and training to optimize campaign efficiency across multiple European countries, reducing time and design efforts by 50%.
Junior Marketing Manager at CHECK24
December 1, 2015 - July 1, 2016Owned budget planning and media buying for TV/cinema campaigns, including creative coordination and publisher management. Conducted competitor analyses (Nielsen, Google Trends) and built KPI dashboards for senior leadership. Managed internal projects with category leads and design teams to deliver integrated brand marketing.
Junior Marketing Manager Media Control at CHECK24
December 1, 2015 - July 31, 2016Handled budget allocation and media planning for mass media campaigns including TV and cinema. Conducted competitor and spending analyses based on Nielsen data and Google Trends. Created KPI dashboards and analyzed media effectiveness for management. Coordinated with external media agencies, publishers, and internal teams for project management.
Education
M.Sc. Business Administration at Ludwig-Maximilians-University
October 1, 2012 - September 30, 2015B.Sc. Business Administration at University of Mannheim
September 1, 2009 - July 31, 2012General Matriculation Standard at Taunusgymnasium
August 1, 2000 - July 31, 2009Systemic Consultant (in training) at Systemisches Zentrum der wispo AG
August 1, 2024 - April 1, 2026Applied Online Marketing Manager at ecomex Business Academy
July 1, 2023 - October 1, 2023Coach at Verbund freier Trainer und Coaches UG
May 1, 2023 - July 1, 2023Personal Coach at Bildungswerk für therapeutische Berufe
May 1, 2018 - October 1, 2019M.Sc. Business Administration at Ludwig-Maximilians-Universität München
October 1, 2012 - September 1, 2015Semester Abroad at San Diego State University
August 1, 2011 - December 1, 2011B.Sc. Business Administration at University of Mannheim
September 1, 2009 - July 1, 2012Exchange Student at Wichita Heights High School
July 1, 2006 - May 1, 2007General Matriculation Standard at Taunusgymnasium
August 1, 2000 - July 1, 2009Qualifications
Individual Psychology & Existential Analysis Coach
May 1, 2023 - July 31, 2023Personal & Psychological Coach
May 1, 2018 - October 31, 2019Industry Experience
Retail, Consumer Goods, Software & Internet, Professional Services, Media & Entertainment
Experience Level
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