Available to hire
Hi, I’m Richa, a creative and tech-savvy Mass Media student passionate about crafting engaging content and innovative storytelling. I specialize in social media strategies, content creation, and digital marketing campaigns that boost brand visibility and audience engagement.
With experience in digital marketing and event management, I enjoy collaborating with teams to deliver impactful stories and memorable experiences. When I’m not working, I love creating mandala art, listening to old-school music, and volunteering to help underprivileged children.
Experience Level
Intermediate
Intermediate
Intermediate
Intermediate
Language
Hindi
Fluent
English
Advanced
Work Experience
Digital Marketing Executive at Think North Studios LLP
April 1, 2024 - June 1, 2024Developed and executed social media content strategies, created engaging posts and Reels to boost brand visibility and audience engagement. Managed end-to-end email marketing campaigns with higher open and conversion rates. Analyzed social media metrics to optimize content strategies leading to follower growth. Collaborated with cross-functional teams to align content with brand messaging. Conducted A/B testing for email campaigns and social media ads, improving click-through rates and customer retention.
Digital Marketing Executive at Think North Studios LLP
April 1, 2024 - June 10, 2024Developed and executed social media content strategies, creating engaging posts and reels to boost brand visibility and audience engagement. Managed end-to-end email marketing campaigns, including designing and sending targeted newsletters, leading to higher open and conversion rates. Analyzed social media performance metrics to optimize content strategies, resulting in significant growth in followers and engagement. Collaborated with cross-functional teams to align content with brand messaging across social media platforms and email marketing. Conducted A/B testing for email campaigns and social media ads, improving click-through rates and customer retention.
Associate at W Pratiksha Hospital (Now Marengo Asia)
July 1, 2022 - October 31, 2022Ran Google Ads targeting specific healthcare services or treatments. Sent personalized health tips, event invites, and promotional offers to past and prospective patients.
Management Trainee at K12 Techno Services Pvt. Ltd.
April 1, 2022 - June 30, 2022Managed client relationships by addressing inquiries, resolving concerns, and ensuring exceptional service to enhance satisfaction and retention. Developed and executed digital and traditional marketing strategies while organizing regional marketing events. Oversaw daily operations including inventory control, staff scheduling, and adherence to company standards.
Associate at W Pratiksha Hospital (Now Marengo Asia)
April 1, 2022 - June 30, 2022Ran Google Ads targeting specific healthcare services or treatments. Sent personalized health tips, event invites, and promotional offers to past and prospective patients.
Graphic Designer and Event Management at Freelancing
July 1, 2018 - April 30, 2021Managed and designed promotional materials for local tournaments and community events. Organized Dance Cops India featuring an international judge, coordinated Yoga and Talent Contest in Rishikesh hosted by Rudrani Foundation. Developed event branding and handled logistics including scheduling, participant management, and on-site operations, achieving high engagement and satisfaction.
Management Trainee at K12 Techno Services Pvt. Ltd.
July 1, 2018 - April 30, 2021Managed client relationships by addressing inquiries, resolving concerns, and ensuring exceptional service to enhance satisfaction and retention. Developed and executed digital and traditional marketing strategies while organizing regional marketing events to enhance brand visibility and drive business growth. Oversaw daily operations, including inventory control, staff scheduling, and adherence to company standards, ensuring smooth and efficient functioning.
Internship at Amar Ujjala
April 1, 2018 - June 30, 2018Authored impactful articles on social issues such as BetiBachao, youth employment challenges, and drug abuse among youth. Conducted interviews and research to provide well-informed perspectives supported by data and firsthand accounts. Edited and proofread content to ensure accuracy and adherence to journalistic standards.
Internship at Amar Ujjala
April 1, 2018 - June 30, 2018Authored impactful articles on social issues such as Beti Bachao, Youth Employment challenges, and drug abuse among youth, contributing to public awareness and engagement. Conducted interviews and research to provide well-informed perspectives, supported by data and firsthand accounts. Edited and proofread content to ensure accuracy, clarity, and adherence to journalistic standards.
Graphic Designer and Event Management at Freelancing
April 1, 2018 - June 30, 2018Successfully managed and designed promotional materials for local tournaments and community events, showcasing creative and organizational skills. Organized Dance Cops India, featuring international dancer Lana Ramadan from Cairo, Egypt, as a judge, ensuring seamless event execution. Coordinated Yoga and Talent Contest in Rishikesh, hosted by the Rudrani Foundation, delivering a memorable experience for participants and audiences. Developed event branding and handled logistics, including scheduling, participant management, and on-site operations, to achieve high engagement and satisfaction.
Education
Bachelor’s in Journalism and Mass Communication at Uttarakhand Technical University
July 15, 2015 - June 30, 2018Senior Secondary School at TCG Public School (CBSE)
January 1, 2014 - March 31, 2015Bachelor's at Uttarakhand Technical University
July 15, 2015 - June 30, 2018Senior Secondary School at TCG Public School (CBSE)
April 1, 2014 - March 31, 2015Qualifications
Industry Experience
Media & Entertainment, Healthcare, Education, Non-Profit Organization, Retail
Experience Level
Intermediate
Intermediate
Intermediate
Intermediate
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