Hi! I'm Patrizia La Piana, a professional with over 5 years of experience in the retail and insurance sectors. I specialize in process optimization, client management, and coordinating promotional activities that have led to measurable results like revenue growth and improved customer satisfaction. I hold a Master’s in Digital Marketing and enjoy working on data analysis, digital campaigns, and content creation. Creativity and adaptability are at the core of my work ethic, and I am always eager to develop new skills, especially in user-generated content and digital finance. I thrive in collaborative and flexible environments, and I’m passionate about bringing strategic solutions to my teams and projects.

Patrizia La Piana

Hi! I'm Patrizia La Piana, a professional with over 5 years of experience in the retail and insurance sectors. I specialize in process optimization, client management, and coordinating promotional activities that have led to measurable results like revenue growth and improved customer satisfaction. I hold a Master’s in Digital Marketing and enjoy working on data analysis, digital campaigns, and content creation. Creativity and adaptability are at the core of my work ethic, and I am always eager to develop new skills, especially in user-generated content and digital finance. I thrive in collaborative and flexible environments, and I’m passionate about bringing strategic solutions to my teams and projects.

Available to hire

Hi! I’m Patrizia La Piana, a professional with over 5 years of experience in the retail and insurance sectors. I specialize in process optimization, client management, and coordinating promotional activities that have led to measurable results like revenue growth and improved customer satisfaction. I hold a Master’s in Digital Marketing and enjoy working on data analysis, digital campaigns, and content creation.

Creativity and adaptability are at the core of my work ethic, and I am always eager to develop new skills, especially in user-generated content and digital finance. I thrive in collaborative and flexible environments, and I’m passionate about bringing strategic solutions to my teams and projects.

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Language

Italian
Fluent
English
Advanced
French
Beginner

Work Experience

Care Advisor at Allianz
June 1, 2024 - June 30, 2025
Managed high-volume customer and broker inquiries via phone, email, and chat, ensuring timely resolution and proactive follow-up using multiple digital tools. Streamlined Guarantee of Payment (GOP) processes, improving claim cycle time and maintaining accuracy. Developed product knowledge to assist customers and partners, enhancing satisfaction and trust. Supported onboarding and mentoring of new team members, fostering knowledge sharing. Collaborated with cross-functional teams, demonstrating adaptability and clear communication.
Care Advisor at Allianz
June 1, 2024 - June 30, 2025
Managed high-volume customer and broker inquiries via phone, email, and chat. Streamlined Guarantee of Payment processes improving claim cycle times without compromising accuracy. Developed product knowledge to assist customers and partners, enhancing satisfaction and trust. Supported onboarding and mentoring of new team members and collaborated cross-functionally.
Care Advisor at Allianz
June 1, 2024 - June 30, 2025
Managed high-volume customer and broker inquiries via phone, email, and chat, ensuring timely resolution and proactive follow-up using multiple digital tools. Streamlined Guarantee of Payment (GOP) processes, improving claim cycle time and maintaining accuracy. Developed product knowledge to assist customers and partners, enhancing satisfaction and trust. Supported onboarding and mentoring of new team members, fostering knowledge sharing. Collaborated with cross-functional teams, demonstrating adaptability and clear communication.
Store Manager at Inditex, Zara
January 1, 2019 - December 31, 2023
Oversaw daily sales and operations integrating Click & Collect and returns to enhance the omnichannel customer journey. Built weekly reports (Excel & Google Analytics) to monitor sales trends, stock rotation, and promotions; insights contributed to +25% revenue growth. Partnered with marketing and CRM teams to coordinate digital campaigns, improving brand awareness and customer engagement. Recruited and trained staff, driving performance and maintaining strong team collaboration.
Store Manager at Inditex, Zara
January 1, 2019 - December 31, 2023
Oversaw daily sales and operations including integration of Click & Collect and returns to enhance the omnichannel customer journey. Built weekly sales and stock reports using Excel and Google Analytics, contributing to +25% revenue growth. Partnered with marketing and CRM teams to coordinate digital campaigns that improved brand awareness and customer engagement. Recruited and trained staff while maintaining strong team collaboration.
Store Manager at Inditex, Zara
January 1, 2019 - December 31, 2023
Oversaw daily sales and operations integrating Click & Collect and returns to enhance the omnichannel customer journey. Built weekly reports (Excel & Google Analytics) to monitor sales trends, stock rotation, and promotions; insights contributed to +25% revenue growth. Partnered with marketing and CRM teams to coordinate digital campaigns, improving brand awareness and customer engagement. Recruited and trained staff, driving performance and maintaining strong team collaboration.
Store Manager at OVS
January 1, 2015 - December 31, 2019
Led a team of 35 employees, focusing on operational targets and excellent customer service. Implemented a customer feedback loop, supporting data-driven service improvements. Collaborated with marketing to test promotional strategies, contributing to a 10% improvement in customer satisfaction. Managed communication channels including phone, email, and face-to-face, ensuring regulatory compliance and quality standards.
Store Manager at OVS
January 1, 2015 - December 31, 2019
Led a team of 35 employees focusing on operational targets and excellent customer service. Implemented a customer feedback loop supporting data-driven service improvements. Collaborated with marketing to test promotional strategies leading to a 10% improvement in customer satisfaction. Managed communications ensuring regulatory compliance and quality standards.
Store Manager at OVS
January 1, 2015 - December 31, 2019
Led a team of 35 employees, focusing on operational targets and excellent customer service. Implemented a customer feedback loop, supporting data-driven service improvements. Collaborated with marketing to test promotional strategies, contributing to a 10% improvement in customer satisfaction. Managed communication channels including phone, email, and face-to-face, ensuring regulatory compliance and quality standards.
Telematic civil process trainer at TD Group
January 1, 2014 - December 31, 2015
Delivered targeted training sessions to court magistrates for the successful implementation of the telematic civil trial system. Facilitated adoption of new digital processes, improving operational efficiency and legal workflow accuracy.
Telematic civil process trainer at TD Group
January 1, 2014 - December 31, 2015
Delivered targeted training sessions to court magistrates for the successful implementation of the telematic civil trial system. Facilitated adoption of new digital processes to improve operational efficiency and legal workflow accuracy.
Telematic civil process trainer at TD Group
January 1, 2014 - December 31, 2015
Delivered targeted training sessions to court magistrates for the successful implementation of the telematic civil trial system. Facilitated adoption of new digital processes, improving operational efficiency and legal workflow accuracy.
Digital Data Archiving Stage at Chamber of Commerce
January 1, 2013 - December 31, 2014
Managed digital archives to support court professionals in activating telematic civil trials. Provided technical support via internal ticketing system, ensuring prompt resolution of magistrates' IT issues.
Digital Data Archiving Stage at Chamber of Commerce
January 1, 2013 - December 31, 2014
Managed digital archives supporting court professionals in activating telematic civil trials. Provided technical support via an internal ticketing system ensuring prompt resolution of judges' IT issues.
Digital Data Archiving Stage at Chamber of Commerce
January 1, 2013 - December 31, 2014
Managed digital archives to support court professionals in activating telematic civil trials. Provided technical support via internal ticketing system, ensuring prompt resolution of magistrates' IT issues.

Education

Bachelor's Degree at University of Catania
January 1, 2008 - December 31, 2012
Master's Degree at La Sapienza Roma
January 1, 2013 - December 31, 2015
Bachelor's Degree at University of Catania
January 1, 2008 - December 31, 2012
Master's Degree at La Sapienza Roma
January 1, 2013 - December 31, 2015
Master's Degree at La Sapienza Roma
January 1, 2013 - December 31, 2015
Bachelor's Degree at University of Catania
January 1, 2008 - December 31, 2012

Qualifications

Master in Digital Marketing
January 1, 2023 - December 31, 2024
Master in Digital Marketing
January 1, 2023 - December 31, 2024
Master in Digital Marketing
January 1, 2023 - December 31, 2024

Industry Experience

Retail, Financial Services, Professional Services, Government, Consumer Goods

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