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I am an Associate Marketing Automation Manager with 6 years of experience designing and scaling data-driven lifecycle marketing across Salesforce Marketing Cloud, Adobe Marketo, Iterable, and CDPs. I specialize in audience architecture, identity resolution, journey orchestration, and marketing data integrations. I have a strong technical foundation in Marketo REST APIs, webhooks, SQL, AMPscript, HTML/CSS, and CRM/CDP integrations, delivering measurable improvements in engagement, conversions, and ROI.…I am an Associate Marketing Automation Manager with 6 years of experience designing and scaling data-driven lifecycle marketing across Salesforce Marketing Cloud, Adobe Marketo, Iterable, and CDPs. I specialize in audience architecture, identity resolution, journey orchestration, and marketing data integrations. I have a strong technical foundation in Marketo REST APIs, webhooks, SQL, AMPscript, HTML/CSS, and CRM/CDP integrations, delivering measurable improvements in engagement, conversions, and ROI.

Ayush Datt Daverani

Marketer, Marketing Automation Specialist, Product Marketer, +2

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I am an Associate Marketing Automation Manager with 6 years of experience designing and scaling data-driven lifecycle marketing across Salesforce Marketing Cloud, Adobe Marketo, Iterable, and CDPs. I specialize in audience architecture, identity resolution, journey orchestration, and marketing data integrations. I have a strong technical foundation in Marketo REST APIs, webhooks, SQL, AMPscript, HTML/CSS, and CRM/CDP integrations, delivering measurable improvements in engagement, conversions, and ROI.…I am an Associate Marketing Automation Manager with 6 years of experience designing and scaling data-driven lifecycle marketing across Salesforce Marketing Cloud, Adobe Marketo, Iterable, and CDPs. I specialize in audience architecture, identity resolution, journey orchestration, and marketing data integrations. I have a strong technical foundation in Marketo REST APIs, webhooks, SQL, AMPscript, HTML/CSS, and CRM/CDP integrations, delivering measurable improvements in engagement, conversions, and ROI.

Available to hire

I am an Associate Marketing Automation Manager with 6 years of experience designing and scaling data-driven lifecycle marketing across Salesforce Marketing Cloud, Adobe Marketo, Iterable, and CDPs. I specialize in audience architecture, identity resolution, journey orchestration, and marketing data integrations.

I have a strong technical foundation in Marketo REST APIs, webhooks, SQL, AMPscript, HTML/CSS, and CRM/CDP integrations, delivering measurable improvements in engagement, conversions, and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Associate Marketing Automation Manager at Carfax

November 1, 2023 - Present

Created and maintained end-to-end marketing performance reporting across Product, Marketing, and Analytics to align campaign results with product KPIs, enhancing funnel visibility and ROI. Used SQL in AWS Athena to extract and analyze campaign and product metrics. Built advanced audience segmentation in Iterable from CDP data, enabling real-time targeting and 8–12% lift in conversions. Partnered with Product and Marketing to manage consumer data, reporting, and messaging optimization using CDP-driven insights to improve relevance and drive a 10–15% increase in click-through rates. Acted as subject matter expert for CDP and Iterable data architecture, including identity resolution, event schema design, profile traits, and user-level joins, reducing data fragmentation by ~20%. Implemented frequency controls, audience suppression, and journey optimization using CDP + Iterable insights, increasing repeat engagement by ~10%. Developed and maintained dynamic templates in Iterable using H

Marketing Automation Specialist at Poly (Now HP)

August 1, 2021 - August 1, 2022

Designed and deployed behavior-based journeys in Salesforce Journey Builder, increasing conversion rates by 20%. Led structured A/B testing frameworks across subject lines, content, and send times, resulting in a 15% uplift in email performance. Managed Marketo databases, ensuring data hygiene, normalization, and segmentation accuracy. Built dynamic campaigns using behavioral triggers, increasing effectiveness by 20%. Ensured CAN-SPAM, GDPR compliance, maintaining 98% deliverability. Managed enterprise web content via Sitecore CMS, ensuring governance, accuracy, and timely publishing. Executed end-to-end campaigns in Adobe Marketo, from segmentation and automation to deployment and reporting.

Senior Analyst at Wunderman Thompson MSC (Client - Microsoft)

October 1, 2019 - July 1, 2021

Architected Marketo-based nurture and lifecycle programs, improving customer engagement by 30% and campaign ROI by 40% while reducing CAC by 20%. Leveraged Marketo Reports & Dashboards to drive optimization. Implemented tracking frameworks (UTMs, program statuses, attribution logic) to support advanced performance analysis. Ensured compliance with CAN-SPAM, CASL, and privacy regulations across global campaigns.

Associate Campaigns at Cvent

February 1, 2019 - October 1, 2019

Improved email engagement by 15% through A/B and multivariate testing. Built landing pages and web assets using Drupal CMS. Designed smart campaigns, tokens, and automated workflows in Marketo, increasing engagement by 25% and conversions by 20%. Managed mobile push and SMS campaigns, driving 30% growth in app engagement.