Eliza Burke

Leading the strategic overhaul of the company’s brand and digital presence, focusing on modernising the firm's image to resonate with clients and new audiences. Spearheading a full rebrand initiative and building an organic and paid digital marketing strategy including social media campaigns, email marketing, and content creation. Designed targeted email campaigns to engage clients, promote services, and increase retention. Collaborated with accountancy and IT teams to align messaging and ensure brand consistency across all client touchpoints. Role is part-time, allowing flexibility to support other freelance projects.

Responsible for developing and executing marketing campaigns that highlight salary sacrifice schemes, working closely with over 450 organisations. Managed strategic planning, engaging content, and targeted outreach to effectively capture audience attention. One campaign led to highest website visits ever, boosting brand visibility, user engagement, and driving a significant increase in orders. Managed website re-design, brand evolution, and delivered brand consistency through close stakeholder collaboration. Organised company events with vendor and speaker coordination.

Managed projects resulting in press releases and media coverage. Coordinated with journalists and tailored press materials to boost visibility. Used WordPress, Adobe Premiere, Google Analytics, and PR/social media tools for content management and campaign improvements. Designed and updated websites, edited professional videos, tracked performance, and refined customer service through analytics. Nominated and won NHS Communicate Awards’ ‘Rising Star’ in 2021 for outstanding work.