I’m a passionate and creative marketing professional currently transitioning into freelance work, with a strong background in developing and delivering impactful marketing strategies and campaigns. I have hands-on experience across the full marketing mix, including social media advertising, Google Ads, email marketing, and content creation. I particularly enjoy designing engaging visuals using Canva and bringing brand stories to life across digital channels. While I’m new to freelancing, I’m confident in my ability to bring fresh ideas, commitment, and results-driven thinking to every project I take on.

Eliza Burke

I’m a passionate and creative marketing professional currently transitioning into freelance work, with a strong background in developing and delivering impactful marketing strategies and campaigns. I have hands-on experience across the full marketing mix, including social media advertising, Google Ads, email marketing, and content creation. I particularly enjoy designing engaging visuals using Canva and bringing brand stories to life across digital channels. While I’m new to freelancing, I’m confident in my ability to bring fresh ideas, commitment, and results-driven thinking to every project I take on.

Available to hire

I’m a passionate and creative marketing professional currently transitioning into freelance work, with a strong background in developing and delivering impactful marketing strategies and campaigns. I have hands-on experience across the full marketing mix, including social media advertising, Google Ads, email marketing, and content creation. I particularly enjoy designing engaging visuals using Canva and bringing brand stories to life across digital channels.

While I’m new to freelancing, I’m confident in my ability to bring fresh ideas, commitment, and results-driven thinking to every project I take on.

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Language

English
Fluent

Work Experience

Senior Marketing & Communications Officer at NHS Fleet Solutions
January 1, 2022 - January 1, 2025
Responsible for developing and executing marketing campaigns that highlight salary sacrifice schemes, working closely with over 450 organisations. Managed strategic planning, engaging content, and targeted outreach to effectively capture audience attention. One campaign led to highest website visits ever, boosting brand visibility, user engagement, and driving a significant increase in orders. Managed website re-design, brand evolution, and delivered brand consistency through close stakeholder collaboration. Organised company events with vendor and speaker coordination.
Social Media & Digital Assistant at Northumbria Healthcare
January 1, 2019 - December 31, 2021
Managed projects resulting in press releases and media coverage. Coordinated with journalists and tailored press materials to boost visibility. Used WordPress, Adobe Premiere, Google Analytics, and PR/social media tools for content management and campaign improvements. Designed and updated websites, edited professional videos, tracked performance, and refined customer service through analytics. Nominated and won NHS Communicate Awards’ ‘Rising Star’ in 2021 for outstanding work.
Marketing Manager at Mullen Stoker
January 1, 2025 - June 6, 2025
Leading the strategic overhaul of the company’s brand and digital presence, focusing on modernising the firm's image to resonate with clients and new audiences. Spearheading a full rebrand initiative and building an organic and paid digital marketing strategy including social media campaigns, email marketing, and content creation. Designed targeted email campaigns to engage clients, promote services, and increase retention. Collaborated with accountancy and IT teams to align messaging and ensure brand consistency across all client touchpoints. Role is part-time, allowing flexibility to support other freelance projects.

Education

Bachelor's Degree at York St John University
January 1, 2016 - December 31, 2019
High School Diploma at Queen Elizabeth College
January 1, 2014 - December 31, 2016
High School Diploma at Yarm School
January 1, 2013 - December 31, 2014

Qualifications

Level 5 Qualification in PR
January 1, 2021 - December 31, 2021

Industry Experience

Healthcare, Professional Services, Media & Entertainment, Travel & Hospitality