Award-winning Senior Graphic Designer with strong attention to detail, skilled at organizing complex information, refining processes, and producing on-brand or strategically original creative across print and digital. Known for adaptability, I’ve successfully transitioned into new sectors and toolsets, earning trust, contract extensions, and full-time offers by delivering user-centered solutions that increase engagement and improve campaign performance. I’m motivated by high-impact projects that support the company’s goals. I’ve led design, overseen production, managed freelancers, and contracted media vendors. Experience designing across multimedia, including advertising, brochures, collateral, email, events, logos, packaging, presentations, social media, tradeshows, and websites.…

Gene Flanders

Award-winning Senior Graphic Designer with strong attention to detail, skilled at organizing complex information, refining processes, and producing on-brand or strategically original creative across print and digital. Known for adaptability, I’ve successfully transitioned into new sectors and toolsets, earning trust, contract extensions, and full-time offers by delivering user-centered solutions that increase engagement and improve campaign performance. I’m motivated by high-impact projects that support the company’s goals. I’ve led design, overseen production, managed freelancers, and contracted media vendors. Experience designing across multimedia, including advertising, brochures, collateral, email, events, logos, packaging, presentations, social media, tradeshows, and websites.…

Available to hire

Award-winning Senior Graphic Designer with strong attention to detail, skilled at organizing complex information, refining processes, and producing on-brand or strategically original creative across print and digital. Known for adaptability, I’ve successfully transitioned into new sectors and toolsets, earning trust, contract extensions, and full-time offers by delivering user-centered solutions that increase engagement and improve campaign performance. I’m motivated by high-impact projects that support the company’s goals.

I’ve led design, overseen production, managed freelancers, and contracted media vendors. Experience designing across multimedia, including advertising, brochures, collateral, email, events, logos, packaging, presentations, social media, tradeshows, and websites.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Design Lead / Core 5 at Lexia, a division of Cambium Learning Group
January 1, 2019 - November 30, 2024
Led design for the language and literacy curriculum team, establishing processes and designing sales, research, and training materials, as well as over 5,000 instructional materials while overseeing junior designers. Maintained coding and visual design for Core5, PowerUp, and Lexia English websites; streamlined AWS file management through asset organization. Ensured WCAG 2.0 AAA accessibility compliance and achieved ISO 27001 website security certification. Collaborated within the Scaled Agile Framework using JIRA, scrums, increment planning, and retrospectives to improve efficiency and deliver design strategies aligned with company goals. Pioneered the redesign of conference display booths with a marketing-driven approach that gained industry recognition.
Freelance Senior Art Director at Graphic Flanders, LLC
March 1, 2016 - December 31, 2018
Provided on-site freelance services for corporate clients and graphic design solutions for small to mid-sized companies. Delivered custom designs to high-value clients such as Aptara, Bertucci’s, Kestra Financial, KW Insurance, Lexia/Rosetta Stone, Montclair Golf Club, and others.
Senior Graphic Designer at Fidelity Institutional Asset Management
June 1, 2005 - February 29, 2016
Applied branding standards across collateral and digital products. Branded the Executive Forum and Company Meeting for senior leaders, overseeing all event materials ensuring brand alignment. Analyzed advisor.fidelity.com for inconsistencies and proposed UX improvements. Redesigned the 529 College Savings brochure, which became the most-downloaded brochure, accounting for 34% of downloads. Initiated image storage process and database that saved duplicate image purchases and improved server organization.
Senior Graphic Designer at Fidelity Investments
March 31, 2001 - December 30, 2004
After taking a year off to care for my newborn son, I secured a three-month agency contract that was extended for years, supporting various Fidelity groups. • Created an award-winning 401(k) brand identity for Caremark, using playful graphics and strategic design that increased plan participation and strengthened employee engagement. • Wrote the “Make it Matter” slogan and designed campaign materials with persona-based visuals (B&W photography contrasted with color imagery to target age cohorts), improving comprehension of new retirement contribution limits and earning a Mutual Fund Education Alliance Star Award.
Senior Art Director at JWG Associates
April 29, 1994 - April 28, 2000
Contributed to the agency’s growth into the seventh-largest recruitment advertising agency globally. After helping the agency win the Fleet Bank and Schick accounts, I was offered and accepted a permanent position. • Designed and directed freelancers, vendors, and production for campaigns with tight deadlines in a high-pressure environment, delivering high-volume advertising across multiple materials. • Directed photography and managed press checks for major campaigns, ensuring brand consistency and high-quality print deliverables.
Senior Graphic Designer at Fidelity Institutional Asset Management
May 31, 2005 - February 28, 2016
Initially hired as a contractor to apply branding standards across collateral and digital products, later transitioned to a permanent role after several contract extensions. Branded the Executive Forum and Company Meeting for senior leaders, overseeing development of event materials including banner ads, display stands, emails, invitations, multimedia presentations, signage, and vendor app graphics aligned with brand standards. Conducted analysis of advisor.fidelity.com identifying inconsistencies and proposed UX improvements. Redesigned the 529 College Savings brochure leading it to become the most downloaded, accounting for 34% of all downloads. Initiated and managed an image storage process and database applying keywords to digital assets, saving $2,500 in duplicate image purchases and improving server organization and efficiency.

Education

Bachelor of Fine Arts at Rochester Institute of Technology
September 1, 1984 - June 1, 1988
Graphic Design

Qualifications

UX Design Principles certificate
January 1, 2021 - December 31, 2021
UX Foundations: Research
January 1, 2022 - December 31, 2022
UX Deep Dive: Usability Testing
January 1, 2022 - December 31, 2022
Graphic Design Specialist Program: AI, Figma, UI, and UX
January 1, 2023 - December 31, 2023
UX Design Principles certificate
January 1, 2022 - December 31, 2022
UX Foundations: Research
January 1, 2023 - December 31, 2023
UX Deep Dive: Usability Testing
January 1, 2023 - December 31, 2023
Graphic Design Specialist Program: AI, Figma, UI, and UX
January 1, 2023 - December 31, 2023
UX Design Principles certificate
January 1, 2021 - December 31, 2021
LinkedIn UX Foundations: Research
January 1, 2022 - December 31, 2022
LinkedIn UX Deep Dive: Usability Testing
January 1, 2022 - December 31, 2022
Visible Edge Graphic Design Specialist Program: AI, Figma, UI, and UX
January 1, 2023 - December 31, 2023
UX Design Principles certificate
January 1, 2023 - December 31, 2023
UX Foundations: Research
January 1, 2023 - December 31, 2023
UX Deep Dive: Usability Testing
January 1, 2023 - December 31, 2023
Graphic Design Specialist Program: AI, Figma, UI, and UX
January 1, 2023 - December 31, 2023
UX Design Principles certificate
January 1, 2022 - December 31, 2022
UX Foundations: Research
January 1, 2023 - December 31, 2023
UX Deep Dive: Usability Testing
January 1, 2023 - December 31, 2023
Graphic Design Specialist Program: AI, Figma, UI, and UX
January 1, 2023 - December 31, 2023
UX Design Principles
January 11, 2030 - April 13, 2026
UX Foundations
January 11, 2030 - April 13, 2026
UX Deep Dive Usability Testing
January 11, 2030 - April 13, 2026
Graphic Design Specialist Program (AI, Figma, UI, UX)
January 11, 2030 - April 13, 2026
Graphic Design Certification (Visible Edge)
January 11, 2030 - April 13, 2026

Industry Experience

Education, Financial Services, Professional Services, Media & Entertainment, Non-Profit Organization, Consumer Goods, Software & Internet, Other

Skills

Experience Level