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Hi! I'm Taher, a creative and data-driven marketer with hands-on experience launching and growing brands in a direct-to-consumer setting. I love crafting compelling campaigns, managing paid media, and building strong visual brands. Analyzing performance data and using those insights to inform smart marketing strategies is something I'm passionate about. My background spans content creation, social media, email automation, and cross-functional collaboration with suppliers and creatives. I enjoy telling brand stories that resonate and adapting quickly to trends to maximize impact. Always eager to learn and innovate, I strive to bring a fresh perspective to every project I work on.…Hi! I'm Taher, a creative and data-driven marketer with hands-on experience launching and growing brands in a direct-to-consumer setting. I love crafting compelling campaigns, managing paid media, and building strong visual brands. Analyzing performance data and using those insights to inform smart marketing strategies is something I'm passionate about. My background spans content creation, social media, email automation, and cross-functional collaboration with suppliers and creatives. I enjoy telling brand stories that resonate and adapting quickly to trends to maximize impact. Always eager to learn and innovate, I strive to bring a fresh perspective to every project I work on.

Taher Ksibi

Marketer, Digital Marketer, Marketing Strategist, +2

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Hi! I'm Taher, a creative and data-driven marketer with hands-on experience launching and growing brands in a direct-to-consumer setting. I love crafting compelling campaigns, managing paid media, and building strong visual brands. Analyzing performance data and using those insights to inform smart marketing strategies is something I'm passionate about. My background spans content creation, social media, email automation, and cross-functional collaboration with suppliers and creatives. I enjoy telling brand stories that resonate and adapting quickly to trends to maximize impact. Always eager to learn and innovate, I strive to bring a fresh perspective to every project I work on.…Hi! I'm Taher, a creative and data-driven marketer with hands-on experience launching and growing brands in a direct-to-consumer setting. I love crafting compelling campaigns, managing paid media, and building strong visual brands. Analyzing performance data and using those insights to inform smart marketing strategies is something I'm passionate about. My background spans content creation, social media, email automation, and cross-functional collaboration with suppliers and creatives. I enjoy telling brand stories that resonate and adapting quickly to trends to maximize impact. Always eager to learn and innovate, I strive to bring a fresh perspective to every project I work on.

Available to hire

Hi! I’m Taher, a creative and data-driven marketer with hands-on experience launching and growing brands in a direct-to-consumer setting. I love crafting compelling campaigns, managing paid media, and building strong visual brands. Analyzing performance data and using those insights to inform smart marketing strategies is something I’m passionate about.

My background spans content creation, social media, email automation, and cross-functional collaboration with suppliers and creatives. I enjoy telling brand stories that resonate and adapting quickly to trends to maximize impact. Always eager to learn and innovate, I strive to bring a fresh perspective to every project I work on.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing & Ecommerce Manager at Echo94

September 1, 2021 - September 30, 2024

Managed end-to-end marketing strategy, content creation, and campaign execution for a growing DTC apparel brand. Built and executed marketing campaigns applying CPG principles in packaging, promotion, and product positioning, growing a new clothing brand to 5-figure revenue. Collaborated cross-functionally with suppliers, creatives, and fulfillment partners to execute product launches and seasonal campaigns. Wrote original copy for emails and social posts, aligning content with brand voice and campaign goals. Improved ROAS by 35% and reduced CAC by 25% through A/B testing and data-informed targeting on Meta Ads. Designed product ads and seasonal visuals in Adobe Photoshop, increasing Instagram engagement and follower count from 0 to 1,000+. Increased site conversion rate by 25% and repeat purchases by 15% using email automation (Omnisend) and UX optimization. Analyzed performance metrics (CTR, CPC, bounce rate) to refine content and ad strategies, adjusting for audience behavior and se

Accounting Researcher at University of Toronto

September 1, 2022 - May 31, 2023

Interpreted accounting disclosures and ESG reports to classify CSR activity intensity across S&P 500 firms. Collaborated with a professor to formulate a thesis on executive leadership’s influence on CSR outcomes. Co-authored research summary used in departmental seminars on behavioral finance and governance trends. Conducted statistical regression analysis in STATA to test hypothesis-driven models, validating significance of leadership traits on CSR expenditures.

Investment Analyst at UTM Capital

September 1, 2021 - May 31, 2022

Delivered stock pitch presentations for a student-run investment fund, focusing on equity valuation. Conducted in-depth equity research and valuation on publicly traded companies using DCF models. Built dynamic financial models in Excel to forecast revenues, margins, and cash flows under various economic scenarios. Monitored macroeconomic indicators and sector performance to identify industry tailwinds and risk factors impacting valuation assumptions.