Available to hire
Hi, I’m Kari Mui, a detail-oriented digital marketing professional with hands-on experience in media operations and performance analysis. I specialize in campaign execution, performance optimization, and cross-platform reporting across platforms like Meta, Google, and DV360. I’m passionate about driving impactful marketing strategies and enjoy collaborating with teams to support both technical execution and client-facing initiatives.
I have worked on various marketing campaigns in different industries, helping companies optimize their digital media spending and improve customer engagement. Outside of marketing, I enjoy yoga, pilates, photography, and music, which keep me inspired and creative.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Chinese
Fluent
Korean
Intermediate
Work Experience
Cruise Consultant at Ucruising Vacations Inc.
February 1, 2024 - March 31, 2025Designed and created promotional materials and managed email marketing campaigns, including audience segmentation, content creation, and automation to enhance brand visibility and customer engagement. Coordinated the preparation of digital media materials such as sales sheets, catalogs, promotional brochures, and direct mail content to support marketing initiatives. Maintained and strengthened relationships with clients and external agents by providing personalized support, timely communication, and managing customer inquiries, driving loyalty and repeat business. Consulted with clients to understand their travel preferences and needs, providing expert recommendations and personalized cruise packages to drive sales and enhance customer satisfaction.
Cruise Consultant at Ucruising Vacations Inc.
February 1, 2024 - March 1, 2025Designed and created promotional materials and managed email marketing campaigns, including audience segmentation, content creation, and automation, to enhance brand visibility and customer engagement. Coordinated the preparation of digital media materials such as sales sheets, catalogs, promotional brochures, and direct mail content to support marketing initiatives. Maintained and strengthened relationships with clients and external agents by providing personalized support, timely communication, and managing customer inquiries, driving loyalty and repeat business. Consulted with clients to understand their travel preferences and needs, providing expert recommendations and personalized cruise packages to drive sales and enhance customer satisfaction.
Cruise Consultant at Ucruising Vacations Inc.
February 1, 2024 - March 31, 2025Designed and created promotional materials and managed email marketing campaigns, including audience segmentation, content creation, and automation, to enhance brand visibility and customer engagement. Coordinated the preparation of digital media materials such as sales sheets, catalogs, promotional brochures, and direct mail content to support marketing initiatives. Maintained and strengthened relationships with clients and external agents by providing personalized support, timely communication, and managing customer inquiries, driving loyalty and repeat business. Consulted with clients to understand their travel preferences and needs, providing expert recommendations and personalized cruise packages to drive sales and enhance customer satisfaction.
Performance Specialist at Fabcom Limited
September 1, 2022 - August 31, 2023Coordinated media buying activities to ensure timely and cost-effective delivery of advertising campaigns. Developed and implemented campaign reporting frameworks, delivering regular performance reports with actionable insights to guide optimization strategies. Presented findings to clients through clear, engaging presentations, helping them understand results and make informed decisions. Managed budget processes and optimized a CAD$100K monthly media budget resulting in significant cost savings and improved purchasing efficiency, achieving a 25% increase in ROAS for client's conversion campaign. Assisted in developing media plans by analyzing target audiences, selecting appropriate channels, and allocating budgets to maximize reach and ROI across SEM and paid social platforms. Led A/B testing and creatives optimization initiatives, refining messaging and formats to enhance engagement and increase conversion rates by 18%.
Performance Specialist at Fabcom Limited
September 1, 2022 - August 31, 2023Coordinated media buying activities to ensure timely and cost-effective delivery of advertising campaigns. Developed and implemented campaign reporting frameworks, delivering regular performance reports with actionable insights to guide optimization strategies. Presented findings to clients through clear, engaging presentations, helping them understand results and make informed decisions. Managed budget processes and optimized a CAD$100K monthly media budget resulting in significant cost savings and a 25% increase in ROAS for client's conversion campaign. Assisted in developing media plans by analyzing target audiences, selecting appropriate channels, and allocating budgets to maximize reach and ROI across SEM and paid social platforms. Led A/B testing and creatives optimization initiatives, refining messaging and formats to enhance engagement and increase conversion rates by 18%.
Performance Specialist at Fabcom Limited
September 1, 2022 - August 31, 2023Coordinated media buying activities to ensure timely and cost-effective delivery of advertising campaigns. Developed and implemented campaign reporting frameworks, delivering regular performance reports with actionable insights to guide optimization strategies. Presented findings to clients through clear, engaging presentations, helping them understand results and make informed decisions. Managed budget management processes and optimized a CAD$100K monthly media budget resulting in significant cost savings and improved purchasing efficiency, boosting ROAS by 25% for client's conversion campaigns. Assisted in developing media plans by analyzing target audiences, selecting appropriate channels, and allocating budgets to maximize reach and ROI across SEM and paid social platforms. Led A/B testing and creative optimization initiatives, refining messaging and formats to enhance engagement and increase conversion rates by 18%.
Full Stack Digital Marketing Intern at Glide Limited
June 1, 2021 - August 31, 2021Designed and developed SEO-optimized digital content, including graphics and copywriting, for the company website and social media platforms across Facebook and Instagram, enhancing brand visibility, customer engagement, and membership growth. Executed data-driven content marketing strategies incorporating SEO optimization, keyword research, and digital analytics, leading to a 45% increase in total website traffic and improved search engine rankings. Conducted market research and analyzed customer insights to identify emerging trends and competitor strategies, providing actionable recommendations to enhance digital messaging, audience segmentation, and campaign effectiveness. Supported research and development initiatives, contributed to influencer negotiations, and demonstrated strong organization of tasks and timelines to meet project goals.
Full Stack Digital Marketing Intern at Glide Limited
June 1, 2021 - August 31, 2021Designed and developed SEO-optimized digital content, including graphics and copywriting, for the company website and social media platforms across Facebook and Instagram, enhancing brand visibility, customer engagement, and membership growth. Executed data-driven content marketing strategies, incorporating SEO optimization, keyword research, and digital analytics, leading to a 45% increase in total website traffic and improved search engine rankings. Conducted market research and analyzed customer insights to identify emerging trends and competitor strategies, providing actionable recommendations to enhance digital messaging, audience segmentation, and campaign effectiveness. Supported research and development initiatives, contributed to the negotiation process with influencers, and demonstrated strong ability to organize tasks and timelines to meet project goals.
Full Stack Digital Marketing Intern at Glide Limited
June 1, 2021 - August 31, 2021Designed and developed SEO-optimized digital content, including graphics and copywriting, for the company website and social media platforms across Facebook and Instagram, enhancing brand visibility, customer engagement, and membership growth. Executed data-driven content marketing strategies, incorporating SEO optimization, keyword research, and digital analytics, leading to a 45% increase in total website traffic and improved search engine rankings. Conducted market research and analyzed customer insights to identify emerging trends and competitor strategies, providing actionable recommendations to enhance digital messaging, audience segmentation, and campaign effectiveness. Supported research and development initiatives, contributed to the negotiation process with influencers, and demonstrated strong ability to organize tasks and timelines to meet project goals.
Corporate Sales Intern at China Mobile Communication Group Co. Limited
November 1, 2020 - May 31, 2021Assisted in billing and invoicing processes, quickly addressing payment errors and notifying branches and customers for prompt resolution, improving customer satisfaction. Analyzed and interpreted sales data to produce detailed reports for management, offering insights on performance trends and identifying areas for improvement. Supported various ad-hoc tasks assigned by supervisors, demonstrating flexibility and a proactive attitude in addressing the operational needs of the sales team.
Corporate Sales Intern at China Mobile Communication Group Co. Limited
November 1, 2020 - May 31, 2021Assisted in billing and invoicing process, quickly addressing payment errors and notifying branches and customers for prompt resolution, improving customer satisfaction. Analyzed and interpreted sales data to produce detailed reports for management, offering insights on performance trends and identifying areas for improvement. Supported various ad-hoc tasks assigned by supervisors, demonstrating flexibility and a proactive attitude in addressing the operational needs of the sales team.
Corporate Sales Intern at China Mobile Communication Group Co. Limited
November 1, 2020 - May 31, 2021Assisted in billing and invoicing processes, quickly addressing payment errors and notifying branches and customers for prompt resolution, improving customer satisfaction. Analyzed and interpreted sales data to produce detailed reports for management, offering insights on performance trends and identifying areas for improvement. Supported various ad-hoc tasks assigned by supervisors, demonstrating flexibility and a proactive attitude in addressing the operational needs of the sales team.
Education
Bachelor of Arts and Science at City University of Hong Kong
September 1, 2018 - August 31, 2022Bachelor of Arts and Science at City University of Hong Kong
September 1, 2018 - August 31, 2022Bachelor of Arts and Science at City University of Hong Kong
September 1, 2018 - August 31, 2022Qualifications
Google AI-Powered Shopping Ads, Apps, Display, Video, and Search Ads Certification
May 1, 2023 - May 31, 2023Google AI-Powered Shopping Ads, Apps, Display, Video, and Search Ads Certification
May 1, 2023 - December 31, 2023Google AI-Powered Shopping Ads, Apps, Display, Video, and Search Ads Certification
May 1, 2023 - May 31, 2023Industry Experience
Travel & Hospitality, Media & Entertainment, Professional Services, Telecommunications, Retail
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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