I’m a creative strategist and content creator with experience in social media management, branding, and visual storytelling. I’ve worked with fashion, beauty, architecture, and lifestyle brands to create content that feels both aesthetic and strategic. My work includes content planning, Instagram growth, creative direction, copywriting, and campaign development. I focus on building strong brand identities through thoughtful visuals and engaging content that connects with audiences naturally. I’m detail oriented, trend aware, and passionate about creating work that is both visually impactful and meaningful.

Mobin Najm Abadi

I’m a creative strategist and content creator with experience in social media management, branding, and visual storytelling. I’ve worked with fashion, beauty, architecture, and lifestyle brands to create content that feels both aesthetic and strategic. My work includes content planning, Instagram growth, creative direction, copywriting, and campaign development. I focus on building strong brand identities through thoughtful visuals and engaging content that connects with audiences naturally. I’m detail oriented, trend aware, and passionate about creating work that is both visually impactful and meaningful.

Available to hire

I’m a creative strategist and content creator with experience in social media management, branding, and visual storytelling. I’ve worked with fashion, beauty, architecture, and lifestyle brands to create content that feels both aesthetic and strategic. My work includes content planning, Instagram growth, creative direction, copywriting, and campaign development.

I focus on building strong brand identities through thoughtful visuals and engaging content that connects with audiences naturally. I’m detail oriented, trend aware, and passionate about creating work that is both visually impactful and meaningful.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Advanced
Italian
Intermediate
Persian
Fluent

Work Experience

Social Media & Content Strategist at Artinfoland – Remote – Global Art Platform
September 1, 2025 - Present
Developed and executed integrated social media strategies across Instagram, newsletter, and website for a global platform reaching 100K+ monthly users. Planned editorial calendars aligned with content themes, audience insights, and campaign objectives. Coordinated production of visual and textual content for posts, Reels, campaigns, and story formats, ensuring consistent brand identity across digital channels.
Content Strategist & Editorial Writer at Artinfoland / Artinfomag
September 1, 2025 - Present
Produced long-form editorial content, including guides, articles, and in-depth industry resources for an international audience of artists, curators, and arts organizations; managed editorial calendar and ensured consistency across outputs.
Marketing Strategist & Communications Lead at Artinfoland
September 1, 2025 - November 9, 2025
Global art platform marketing strategist and communications lead coordinating content production and visuals storytelling for global campaigns; partnered with institutions and curators to ensure cohesive brand messaging.
Brand & Social Media Strategist at io io Platform
June 1, 2025 - June 1, 2025
Managed international campaign communications and PR collaborations for fashion using cross-border courses between Italy and Paris. Created and edited English content for digital channels and newsletters. Coordinated influencer outreach and press materials for online promotions. Ensured visual and tonal consistency across platform.
Social Media & Communications Manager at Amooz al Academy
March 1, 2025 - March 1, 2025
Created content and marketing strategies for small and medium fashion brands. Supported campaign planning, reporting, and PR coordination. Gained experience in social media analytics, negotiation, and cross-functional collaboration.
Social Media Manager at Amoozal Academy – Remote – Fashion Education (Italy – Paris)
August 1, 2024 - March 31, 2025
Managed social media profiles and editorial planning for fashion business courses spanning Italy and Paris. Created and coordinated content strategies including posts, campaigns, and storytelling formats; monitored engagement metrics and ad performance to improve visibility, reach, and conversions; collaborated with marketing and content teams to ensure brand consistency and message coherence.
Content & Marketing Writer at Amoozal Academy
August 1, 2024 - March 1, 2025
Wrote marketing and campaign copy for fashion business courses across Italy and Paris, adapting to educational and promotional contexts; produced content for email campaigns, social media, and promotional materials.
Social Media Manager at Amoozal Academy
August 1, 2024 - March 31, 2025
Led social media strategy and content development to promote the academy and its courses. Managed end-to-end marketing operations including digital campaigns and engagement funnels. Negotiated with international instructors and facilitated onboarding processes. Collaborated with design and content teams to ensure cohesive brand communication.
Social Media Manager at Amoozal Academy
August 1, 2024 - March 31, 2025
Led social media strategy and content development to promote the academy and its fashion business courses taught by top-tier international instructors. Managed end-to-end marketing operations including digital campaigns and engagement funnels. Negotiated with instructors and facilitated onboarding. Collaborated with design and content teams to ensure cohesive brand communication.
Marketing Strategist at ioio Platform – Remote – Design & Lifestyle Platform
January 1, 2024 - June 30, 2025
Managed cross-channel communication strategies to increase platform visibility among design professionals; analyzed campaign performance and optimized content allocation across social and digital platforms; collaborated with design, content, and tech teams to align communications with brand identity.
Marketing Strategist & Content Contributor at io Platform
January 1, 2024 - June 1, 2025
Contributed to cross-channel content strategy targeting design professionals, producing copy for campaigns and platform communications; analyzed performance and aligned content with brand direction.
Marketing & Communications Professional at Narian, Karota, Influence Pilot
December 31, 2023 - December 31, 2023
Marketing and communications professional with experience in luxury branding, social media strategy, and international PR campaigns. Content creation, influencer collaboration, and digital storytelling across global fashion and beauty markets.
Marketing Manager at ioio Platform
January 1, 2023 - June 14, 2024
Developed and executed data-driven marketing strategies to drive platform growth. Oversaw digital campaigns, influencer collaborations, and paid media. Managed social media strategy and content calendar aligned with key marketing goals. Monitored and optimized performance metrics including sales, user acquisition, retention, and CLV.
Marketing Manager at ioio Platform
January 1, 2023 - June 6, 2024
Developed and executed data-driven marketing strategies to drive platform growth. Oversaw digital campaigns, influencer collaborations, and paid media. Managed social media strategy and content calendar aligned with key marketing goals. Monitored and optimized performance metrics including sales, user acquisition, retention, and CLV.
Marketing Consultant at Ac cio Co – Remote – Canada (Freelance)
April 1, 2022 - Present
Designed and implemented tailored marketing and positioning strategies for small and medium-sized businesses; advised clients on digital presence, social media strategy, content planning, and audience development.
Marketing Consultant at Acio Co
April 1, 2022 - Present
Developed marketing strategy and written communications for small and medium-sized businesses across multiple sectors; produced positioning content, brand messaging, and client-facing materials.
Marketing Consultant at Accio Co
April 1, 2022 - November 9, 2025
Developed social media strategy and content direction for a global beauty and fashion platform. Collaborated with influencers and partner brands for co-branded campaigns. Managed content scheduling and engagement optimization across Instagram and TikTok. Wrote and edited English captions, campaign texts, and visuals aligned with brand tone.
Marketing Consultant at Accio Co
April 1, 2022 - June 14, 2024
Designed sales and marketing strategies for small and medium-sized businesses, implemented marketing plans and positioning strategies for clients working on their business plans.
Marketing Consultant at Accio Co
April 1, 2022 - June 6, 2024
Designed sales and marketing strategies for small and medium-sized businesses. Implemented marketing plans and positioning strategies for clients working on their business plans.
Content Strategist / Content Writer at InfluencePilot
December 1, 2021 - February 28, 2023
Created analytical business content for social media platforms, including Instagram and LinkedIn.
Content Strategist / Content Writer at InfluencePilot
December 1, 2021 - February 28, 2023
Created analytical business content for social media platforms, including Instagram and LinkedIn.
Branding and Marketing Consultant / Content Strategist at Karota Center
October 1, 2021 - September 30, 2022
Designed business plans, marketing plans, marketing strategies and consulting for small and medium size businesses, especially in fashion.
Branding and Marketing Consultant / Content Strategist at Karota Center
October 1, 2021 - September 30, 2022
Designed business plans, marketing plans, and marketing strategies for small and medium-sized businesses, especially in fashion.
Marketing Specialist at Narian Co.
September 1, 2020 - January 31, 2021
Implemented strategies for marketing objectives, created monthly editorial calendars, created an annual marketing calendar, campaign design, negotiated with advertising agencies, proposed PR plans, and wrote content for all social media.
Marketing Specialist at Narian Co.
September 1, 2020 - January 31, 2021
Implemented strategies for marketing objectives. Created monthly editorial calendars and an annual marketing calendar. Designed campaigns, negotiated with advertising agencies, proposed PR plans, and wrote content for all social media.
Content & Marketing Strategist at Narian Karata – Influence Pilot
January 1, 2020 - December 31, 2023
Created content and marketing strategies for small and medium-sized fashion brands; supported campaign planning, PR coordination, and social media analytics across multiple client accounts.
Content & Marketing Specialist at Narian / Karota / Influence Pilot
January 1, 2020 - January 1, 2023
Produced content and marketing copy for fashion brands across campaigns and platforms; supported campaign planning, reporting, and client communications.

Education

MSc at University of Rome Tor Vergata
January 1, 2023 - July 7, 2025
MBA at Mod’Art International Paris
January 1, 2018 - December 31, 2021
BBA at Kharazmi University
January 1, 2015 - December 31, 2019
MSc at University of Rome Tor Vergata
January 1, 2023 - July 7, 2025
MBA at Mod’Art International Paris
January 1, 2018 - December 31, 2021
BBA at Kharazmi University
January 1, 2015 - December 31, 2019
MBA at Mod’Art International Paris
January 1, 2018 - January 1, 2021
MSc in Business Administration at University of Rome Tor Vergata
January 1, 2023 - November 9, 2025
Textile Talents Seminar at Donghua University of Shanghai
July 1, 2019 - November 9, 2025
MSc in Business Administration at University of Rome Tor Vergata
January 1, 2023 - May 5, 2026
MBA in Luxury Goods & Fashion Industries at Mod’Art International Paris
January 1, 2018 - January 1, 2021
BA in Customs Affairs Management at Kharazmi University
January 1, 2015 - January 1, 2019
M Sc in Business Administration at University of Rome Tor Vergata
January 1, 2023 - May 21, 2026
MBA in Luxury Goods & Fashion Industries at Mod’Art International Paris
January 1, 2018 - December 31, 2021
BA in Customs Affairs Management at Khwarazmi University
January 1, 2015 - December 31, 2019

Qualifications

Textile Talents Seminars
July 1, 2019 - July 31, 2019
AI-EMPOWERED MANAGEMENT CONSULTING
January 11, 2030 - July 7, 2025
IELTS Overall score: 8
January 11, 2030 - July 7, 2025
Luxury Goods and Fashion Industry MBA
January 1, 2018 - December 31, 2021
Customs Affair Management BBA
January 1, 2015 - December 31, 2019
Textile Talents Seminars
July 1, 2019 - July 31, 2019
AI-EMPOWERED MANAGEMENT CONSULTING
January 11, 2030 - July 7, 2025
IELTS Overall score: 8
January 11, 2030 - July 7, 2025
Linkedin Luxury Goods and Fashion Industry MBA
January 1, 2018 - December 31, 2021
Customs Affair Management BBA
January 1, 2015 - December 31, 2019
Branding and International Marketing
January 11, 2030 - July 7, 2025
Successful Negotiation Skill
January 11, 2030 - July 7, 2025
Marketing Analytics: Excel Advanced
January 11, 2030 - July 7, 2025
Digital Marketing
January 11, 2030 - July 7, 2025
Fashion History For Today
January 11, 2030 - July 7, 2025
Build a Direct-To-Customer Brand
January 11, 2030 - July 7, 2025
BBA
January 1, 2015 - January 1, 2019
Textile Talents Seminar
July 1, 2019 - November 9, 2025
AI- Empowered Management Consulting
January 11, 2030 - May 5, 2026
Branding and International Marketing (Amirkabir University of Technology)
January 11, 2030 - May 5, 2026
AI- Empowered Management Consulting
January 11, 2030 - May 21, 2026
Marketing Analytics (Coursera – University of Virginia)
January 11, 2030 - May 21, 2026
Brand Identity (BOF Education)
January 11, 2030 - May 21, 2026
Textile Talents Seminars (Donghua University of Shanghai)
July 1, 2019 - May 21, 2026
Digital Marketing
January 11, 2030 - May 21, 2026
Fashion History For Today
January 11, 2030 - May 21, 2026
Build a Direct-To-Customer Brand (BOF Education)
January 11, 2030 - May 21, 2026

Industry Experience

Professional Services, Retail, Media & Entertainment, Education, Consumer Goods