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I am a motivated Digital Marketing Manager with over 3 years of experience driving user acquisition and growth through strategic paid campaigns. I specialize in data analysis, creative optimization, and cross-functional collaboration to help businesses achieve their goals and maximize ROI. With a proven track record of scaling campaigns successfully, I enjoy exploring innovative marketing strategies to increase engagement and market share. I have hands-on experience managing budgets, implementing advanced targeting techniques, and optimizing ad performance across Meta, Google, TikTok, and other platforms. I am passionate about using data-driven insights to tweak campaigns in real-time and work closely with product and engineering teams to maximize impact. My goal is to continue growing in the digital marketing space and contribute to business success with creative and strategic efforts.…I am a motivated Digital Marketing Manager with over 3 years of experience driving user acquisition and growth through strategic paid campaigns. I specialize in data analysis, creative optimization, and cross-functional collaboration to help businesses achieve their goals and maximize ROI. With a proven track record of scaling campaigns successfully, I enjoy exploring innovative marketing strategies to increase engagement and market share. I have hands-on experience managing budgets, implementing advanced targeting techniques, and optimizing ad performance across Meta, Google, TikTok, and other platforms. I am passionate about using data-driven insights to tweak campaigns in real-time and work closely with product and engineering teams to maximize impact. My goal is to continue growing in the digital marketing space and contribute to business success with creative and strategic efforts.

Tahir Abbas

Digital Marketer, Marketing Strategist, Performance Marketer, +2

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I am a motivated Digital Marketing Manager with over 3 years of experience driving user acquisition and growth through strategic paid campaigns. I specialize in data analysis, creative optimization, and cross-functional collaboration to help businesses achieve their goals and maximize ROI. With a proven track record of scaling campaigns successfully, I enjoy exploring innovative marketing strategies to increase engagement and market share. I have hands-on experience managing budgets, implementing advanced targeting techniques, and optimizing ad performance across Meta, Google, TikTok, and other platforms. I am passionate about using data-driven insights to tweak campaigns in real-time and work closely with product and engineering teams to maximize impact. My goal is to continue growing in the digital marketing space and contribute to business success with creative and strategic efforts.…I am a motivated Digital Marketing Manager with over 3 years of experience driving user acquisition and growth through strategic paid campaigns. I specialize in data analysis, creative optimization, and cross-functional collaboration to help businesses achieve their goals and maximize ROI. With a proven track record of scaling campaigns successfully, I enjoy exploring innovative marketing strategies to increase engagement and market share. I have hands-on experience managing budgets, implementing advanced targeting techniques, and optimizing ad performance across Meta, Google, TikTok, and other platforms. I am passionate about using data-driven insights to tweak campaigns in real-time and work closely with product and engineering teams to maximize impact. My goal is to continue growing in the digital marketing space and contribute to business success with creative and strategic efforts.

Available to hire

I am a motivated Digital Marketing Manager with over 3 years of experience driving user acquisition and growth through strategic paid campaigns. I specialize in data analysis, creative optimization, and cross-functional collaboration to help businesses achieve their goals and maximize ROI. With a proven track record of scaling campaigns successfully, I enjoy exploring innovative marketing strategies to increase engagement and market share.

I have hands-on experience managing budgets, implementing advanced targeting techniques, and optimizing ad performance across Meta, Google, TikTok, and other platforms. I am passionate about using data-driven insights to tweak campaigns in real-time and work closely with product and engineering teams to maximize impact. My goal is to continue growing in the digital marketing space and contribute to business success with creative and strategic efforts.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Digital Marketing Specialist at ICMA Multan

January 1, 2025 - May 31, 2025

Led the development and execution of comprehensive digital marketing campaigns across Meta, Google, and TikTok, increasing user acquisition by 45% within 12 months. Managed a 500K quarterly budget for paid acquisition channels, optimizing spend to improve ROAS by 30%. Implemented advanced targeting and retargeting strategies that reduced CPA by 20% and increased conversion rates by 15%. Conducted A/B testing on over 100 ad creatives, identifying top performers that boosted engagement by 25%. Collaborated with cross-functional teams for product launches, resulting in a 40% increase in product adoption. Analyzed campaign data to deliver insights, contributing to a strategic pivot capturing a new user segment and a 35% market share increase.

Digital Marketing Manager at Codexcel

March 1, 2024 - February 28, 2025

Managed and scaled paid search and social campaigns across Snapchat and Apple Search Ads, achieving a 50% increase in leads. Designed and executed a landing page optimization strategy that improved conversion rates by 18%. Utilized Looker and Google Analytics to monitor campaign performance, driving a 10% decrease in bounce rates. Orchestrated the creative testing process that enhanced ad performance and boosted CTR by 22%. Collaborated with engineering teams to integrate new tracking systems, enhancing data accuracy and campaign efficiency.

Performance Marketing Analyst at CorbitSoft Pvt Ltd

January 1, 2024 - June 6, 2024

Analyzed performance data across multiple digital channels to identify trends that informed strategic decisions. Supported campaign execution resulting in a 15% increase in user engagement. Developed and maintained real-time reporting dashboards to enhance team responsiveness. Assisted in managing a portfolio of digital ads, optimizing for a 10% improvement in ad efficiency.