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Hi there! I’m a Content & Digital UX Lead with 4+ years of experience delivering regional content operations, CMS workflows, and multi-channel campaigns across Europe, SEA, and LATAM. I excel at aligning content strategy with UX, marketing, and governance to deliver timely assets and consistent brand experiences across markets. I love turning data into actionable improvements, simplifying complex workflows, and collaborating with cross-functional teams to drive conversion and digital shelf performance for brands like HP and Unilever. I’m passionate about user-centric design, scalable processes, and empowering teams to make impact-driven decisions.…Hi there! I’m a Content & Digital UX Lead with 4+ years of experience delivering regional content operations, CMS workflows, and multi-channel campaigns across Europe, SEA, and LATAM. I excel at aligning content strategy with UX, marketing, and governance to deliver timely assets and consistent brand experiences across markets. I love turning data into actionable improvements, simplifying complex workflows, and collaborating with cross-functional teams to drive conversion and digital shelf performance for brands like HP and Unilever. I’m passionate about user-centric design, scalable processes, and empowering teams to make impact-driven decisions.

Ariadna Mironeanu-Hara

Growth Marketer, Digital Marketer, Content Strategist, +7

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Hi there! I’m a Content & Digital UX Lead with 4+ years of experience delivering regional content operations, CMS workflows, and multi-channel campaigns across Europe, SEA, and LATAM. I excel at aligning content strategy with UX, marketing, and governance to deliver timely assets and consistent brand experiences across markets. I love turning data into actionable improvements, simplifying complex workflows, and collaborating with cross-functional teams to drive conversion and digital shelf performance for brands like HP and Unilever. I’m passionate about user-centric design, scalable processes, and empowering teams to make impact-driven decisions.…Hi there! I’m a Content & Digital UX Lead with 4+ years of experience delivering regional content operations, CMS workflows, and multi-channel campaigns across Europe, SEA, and LATAM. I excel at aligning content strategy with UX, marketing, and governance to deliver timely assets and consistent brand experiences across markets. I love turning data into actionable improvements, simplifying complex workflows, and collaborating with cross-functional teams to drive conversion and digital shelf performance for brands like HP and Unilever. I’m passionate about user-centric design, scalable processes, and empowering teams to make impact-driven decisions.

Available to hire

Hi there! I’m a Content & Digital UX Lead with 4+ years of experience delivering regional content operations, CMS workflows, and multi-channel campaigns across Europe, SEA, and LATAM. I excel at aligning content strategy with UX, marketing, and governance to deliver timely assets and consistent brand experiences across markets.

I love turning data into actionable improvements, simplifying complex workflows, and collaborating with cross-functional teams to drive conversion and digital shelf performance for brands like HP and Unilever. I’m passionate about user-centric design, scalable processes, and empowering teams to make impact-driven decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

German

Advanced

Spanish; Castilian

Advanced

Work Experience

Content & Digital UX Lead at HP Inc.

February 1, 2024 - Present

Managed regional content operations and CMS workflows across Central & Eastern Europe; collaborated with UX, marketing, and regional stakeholders to maintain site accuracy and governance; led localization and publishing of assets for hp.com and enterprise campaigns, driving brand consistency and performance.

Global Digital & E-commerce Intern at Unilever

February 1, 2023 - August 1, 2023

Supported global e-commerce content strategies; improved product storytelling and visibility on digital shelves; conducted competitor benchmarking and content audits; identified SEO opportunities; streamlined content workflows across multiple regions; contributed insights to increase conversion and digital shelf visibility.

Global Digital & E-commerce Intern (Customer Development) at Unilever Rotterdam

February 1, 2023 - August 31, 2023

Driving digital marketing activities to achieve results in the regions of EU, SEA, and LATAM. Facilitating learning through presentations of digital best practices, building one-pagers, decks, and training materials to drive retention. Creating and building end-to-end projects based on data streams. Driving analysis with markets to support growth. Assisting in learning sessions focused on UX, Marketo, and Figma. Main achievements include being the point of contact for markets, organising learning sessions, and leading a data-driven project to enable market growth based on their requirements and resources.

Social Media Marketing Specialist at Geisha Lounge Breda

September 1, 2020 - August 1, 2023

Created and managed content strategy across Pinterest, LinkedIn, and Instagram; grew Pinterest engagement by 90%; coordinated photo shoot concepts and visuals to strengthen the brand’s digital identity.

Social Media Marketing Specialist (Marketing Department) at Geisha Lounge Breda

September 1, 2020 - August 31, 2023

Creating, editing, and publishing content. Developing content strategies and conducting market research to identify customer trends from sources like Google Trends and social networks. Developing community-building activities on LinkedIn and Pinterest. Managing content calendars and ensuring consistent communication across social media platforms. Creating concepts and mood boards for photo shootings using Canva. Main achievements include growing the Pinterest account engagement by 90% and enhancing the business exposure in The Netherlands.