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Hi, I'm Michael A. Rosenthal, a passionate marketing and technology leader with extensive experience in content strategy and communications. I enjoy translating business objectives into effective marketing campaigns and thrive on implementing innovative content marketing strategies that engage audiences and drive growth. Throughout my career, I've successfully led teams, managed events, and developed creative marketing materials across diverse industries. I am always eager to leverage new technologies and creative techniques while ensuring corporate compliance and consistency.…Hi, I'm Michael A. Rosenthal, a passionate marketing and technology leader with extensive experience in content strategy and communications. I enjoy translating business objectives into effective marketing campaigns and thrive on implementing innovative content marketing strategies that engage audiences and drive growth. Throughout my career, I've successfully led teams, managed events, and developed creative marketing materials across diverse industries. I am always eager to leverage new technologies and creative techniques while ensuring corporate compliance and consistency.

Michael A. Rosenthal

Content Strategist, Copywriter, Writer, +2

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Hi, I'm Michael A. Rosenthal, a passionate marketing and technology leader with extensive experience in content strategy and communications. I enjoy translating business objectives into effective marketing campaigns and thrive on implementing innovative content marketing strategies that engage audiences and drive growth. Throughout my career, I've successfully led teams, managed events, and developed creative marketing materials across diverse industries. I am always eager to leverage new technologies and creative techniques while ensuring corporate compliance and consistency.…Hi, I'm Michael A. Rosenthal, a passionate marketing and technology leader with extensive experience in content strategy and communications. I enjoy translating business objectives into effective marketing campaigns and thrive on implementing innovative content marketing strategies that engage audiences and drive growth. Throughout my career, I've successfully led teams, managed events, and developed creative marketing materials across diverse industries. I am always eager to leverage new technologies and creative techniques while ensuring corporate compliance and consistency.

Available to hire

Hi, I’m Michael A. Rosenthal, a passionate marketing and technology leader with extensive experience in content strategy and communications. I enjoy translating business objectives into effective marketing campaigns and thrive on implementing innovative content marketing strategies that engage audiences and drive growth.

Throughout my career, I’ve successfully led teams, managed events, and developed creative marketing materials across diverse industries. I am always eager to leverage new technologies and creative techniques while ensuring corporate compliance and consistency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Head of Content & Events at Airgain

January 1, 2022 - April 26, 2024

Served as content strategist overseeing the editorial calendar and led concepting and delivery for all content marketing initiatives. Worked cross-functionally to develop and implement a comprehensive content marketing strategy to capture new clients and share Airgain's evolution. Led event planning and execution across North America and Asia throughout 2023. Key achievements include implementing new brand architecture, developing website content, quadrupling social media followers and engagement, delivering a new video suite, and managing major events.

VP Marketing at HR Workplace Services

January 1, 2018 - April 26, 2024

Led GTM and product launches, growth initiatives, and content marketing. Provided creative leadership for corporate communications and marketing. Directed branding activities and managed the full HRWS digital marketing stack. Successfully executed a full company rebrand and significantly increased warm leads and sales, with warm leads doubling and sales tripling in the first year.

Content Director at International Cruise & Excursions

January 1, 2016 - December 31, 2018

Oversaw editorial direction for a major commercial brand with over 7 million Facebook followers. Led a team of freelancers and junior writers, developed blog content, supervised video and email drip campaigns to boost engagement and profitability, and wrote scripts for videos and B2B client pitches. Managed marketing deliverables and daily content updates in collaboration with executives. Major successes included acquiring 90,000 paid subscriptions within three months and generating internal content tools and sales aids.

Marketing Content & Enablement Manager at Avnet, Inc.

January 1, 2014 - December 31, 2016

Managed content and budget for the embedded division, controlling the daily content calendar and branding guidelines. Positioned strategy for all publicly consumed embedded content to streamline branding and enhance sales enablement. Served as project manager for the $2B+ Avnet Sales Master Program, resulting in a $380 million sales increase in embedded products through delivery platform improvements.

Senior Writer & Marcom Director at Newtek, The Small Business Authority

January 1, 2012 - December 31, 2014

Led all B2B and B2C marketing campaigns, including authoring promotional copy, powering blogs and social media, hosting a tech podcast, and creating white papers. Held full P&L responsibility and managed SEO efforts to convert technical documents into high-ranking articles, increasing domain authority. Developed a new multi-million-dollar vertical and revenue stream with the HIPAA Cloud solution.

Senior Copywriter & Content Director at Freelife International

January 1, 2008 - December 31, 2012

Delivered content strategy and sales collateral, introduced social media initiatives, created ad campaigns, and provided editorial direction for over 40 magazine issues. Worked to inspire thought leadership across the organization with content creation and strategic marketing.

Marketing Consultant at Envita Medical Centers

January 1, 2011 - December 31, 2013

Managed company rebranding and served as project manager for marketing campaigns and public relations initiatives. Published hundreds of original articles and leveraged content management systems to distribute medical articles online effectively.

Contract Web Content Writer/Search Engine Optimization Specialist at Milestone Internet Marketing

January 11, 2030 - January 11, 2030

Authored optimized web content for over 1,000 travel websites, developed high-profile sites through competitive analysis, researched brands to create differentiated messaging, and wrote compelling SEO content to boost web traffic.

Head of Content & Events (Consultant) at Airgain

January 1, 2022 - April 26, 2024

Led content strategy and managed editorial calendar. Oversaw concepting and delivery of all content marketing initiatives. Worked closely with all departments to develop and execute diverse end-to-end content marketing strategies to attract new clients and communicate the company's evolution. Took on Head of Events responsibilities for all of 2023, organizing and leading events across North America and Asia. Achievements include quadrupling social media followers and engagement, implementing new brand architecture, developing website content, and delivering a new video suite to expand audience touchpoints.

VP Marketing at HR Workplace Services

January 1, 2018 - April 26, 2024

Spearheaded go-to-market and product launches, growth and content marketing. Provided creative direction for departmental marketing and corporate communications. Directed branding activities and managed the full digital marketing stack. Successfully implemented a company rebrand, doubled warm leads in the first year, and increased sales by 300% compared to the previous year.

Content Director at International Cruise & Excursions

January 1, 2016 - December 31, 2018

Provided editorial direction for a commercial brand with over 7 million Facebook followers. Managed a team of freelancers and junior copywriters. Developed blog content and supervised video and drip email campaigns to increase engagement and profitability. Wrote compelling scripts for video and client pitches and collaborated with creative and executive teams. Successfully acquired 90,000 paid subscriptions within three months of launch.

Marketing Content & Enablement Manager at Avnet, Inc.

January 1, 2014 - December 31, 2016

Controlled content and budget for embedded division. Managed daily content calendar and positioned strategy for all embedded public content. Streamlined branding guidelines and implementation. Project managed a $2 billion annual sales program and enhanced delivery platform contributing to a $380 million sales uptick in the embedded division.

Senior Writer & Marcom Director at Newtek, The Small Business Authority

January 1, 2012 - December 31, 2014

Authored promotional copy, blogs, and social media content. Hosted a tech podcast and developed white papers in support of business products. Led marketing campaigns for B2B and B2C sectors with P&L responsibility. Converted over 1000 technical documents into SEO-optimized articles, increasing domain authority by 20%. Created a new vertical and revenue stream with a HIPAA Cloud solution.

Senior Copywriter & Content Director at Freelife International

January 1, 2008 - December 31, 2012

Provided content strategy and sales collateral. Introduced the company to social media and created advertising campaigns to inspire thought leadership. Provided editorial direction for over 40 magazine issues.

Marketing Consultant at Envita Medical Centers

January 1, 2011 - December 31, 2013

Completed company rebrand and managed campaigns and PR initiatives. Published hundreds of unique medical articles leveraging CMS for wide distribution on the internet.