Created and implemented a comprehensive digital communication strategy for Compostela Cultura, transitioning from an informational approach to a more artistic, humanized, and interactive brand presence. Developed a refreshed visual identity system, defined content pillars, and crafted multi-channel campaigns. Directed the creative production for social media, email marketing, and audiovisual content to increase community engagement and cultural participation.

Developed the brand identity and positioning for Birdmind, conducting in a depth brand analysis and creating a compelling storytelling framework. Defined the tone of voice, crafted persuasive messaging, and aligned the brand narrative with its mission and target audience.
https://www.twine.net/signin

Led and developed the full rebranding strategy for a beer distributed along the Camino de Santiago, transforming a generic product into a brand with a solid narrative and deep emotional connection with pilgrims from a powerful insight that I found. Defined the positioning as “The Camino Beer”, creating the brand identity, archetypes, tone of voice, and key messages for each stage of the journey. Conducted category and competitor analysis to identify opportunities, and designed a launch platform that integrated both functional and emotional values, supported by a multi-channel communication plan (OOH, HORECAS, experiential marketing, and digital). The strategic direction included consumer moment segmentation, campaign concept development, and visual alignment with the brand’s storytelling.

Led the content architecture, copywriting, and layout for Birdmind’s website, ensuring a user-focused structure and optimized SEO performance. Designed and implemented a keyword strategy, on-page optimization, and web content aligned with brand positioning to strengthen visibility and engagement.

https://www.twine.net/signin