Available to hire
Hi, I’m Jiangyi Lai, a UX/UI designer passionate about creating intuitive and effective design solutions that enhance user experiences. With hands-on experience in user research, usability testing, and interactive prototyping, I enjoy collaborating closely with cross-functional teams to translate complex data into user-centric designs. Currently, I’m pursuing my Master’s in Communication & Information Science with a focus on New Media Design at Tilburg University.
I have worked on diverse projects ranging from redesigning dashboards at ASML to designing responsive web apps at Mento. My background also includes market research and product management, allowing me to bring a data-driven approach to product strategy and design optimization. I love learning new skills and staying updated with design tools like Figma, Adobe XD, and Framer to keep delivering impactful digital experiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Chinese
Fluent
Work Experience
UX/UI Designer (Internship) at ASML
May 1, 2024 - December 31, 2024Led the redesign of a dashboard and reusable UI components, elevating user satisfaction from 6 to 8 in testing. Conducted user journey mapping, iterative user research & user testing to inform design decisions. Collaborated closely with the developer to evaluate technical constraints and ensure design feasibility. Translated complex data into intuitive & effective design solutions.
UX/UI Designer (BootCamp Project) at Mento
October 1, 2022 - November 30, 2022Spearheaded the design of a responsive web app for event planning, tailored for a remote-first startup. Conducted user research & user testing to inform design. Leveraged user feedback to refine early design concepts & optimize the UI, resulting in a 25% increase in task success rate.
Assistant Product Manager at UmBrite
December 1, 2022 - September 30, 2024Tested key web workflows, collaborating cross-functionality with PM and developers to optimize user experience flows. Led usability testing, translating user feedback into actionable design changes to improve the overall experience. Developed PRDs & user manuals to foster clear communication across teams & streamlined product development.
Research Analyst (Tech) at Mintel
July 1, 2021 - July 31, 2022Conducted market & consumer research to uncover pivotal behavioral patterns & technology adoption trends, delivering data-driven insights to inform product strategy & positioning. Designed and executed large-scale quantitative surveys (3,000 data samples) to identify opportunities for product innovation. Developed insightful industry reports & delivered high-impact presentations of key findings to stakeholders, offering strategic recommendations for product direction & design decisions.
Consumer Insights Analyst at Anker Innovations
November 1, 2020 - April 30, 2021Led qualitative research on user behavior & expectations, identifying feature gaps to inform roadmap roadmaps. Oversaw multiple complex research projects, coordinating with third-party agencies (e.g., Kantar) to ensure timely, high-quality & actionable insights.
UX/UI Designer (Internship) at ASML
May 1, 2024 - December 31, 2024Led the redesign of a dashboard and reusable UI components, elevating user satisfaction from 6 to 8 in testing. Conducted user journey mapping, iterative user research and user testing to inform design decisions. Collaborated closely with the developer to evaluate technical constraints and ensure design feasibility. Translated complex data into intuitive and effective design solutions.
UX/UI Designer (BootCamp Project) at Mento
October 1, 2022 - November 30, 2022Spearheaded the design of a responsive web app for event planning, tailored for a remote-first startup. Conducted user research and user testing to inform design. Leveraged user feedback to refine early design concepts and optimize the UI, resulting in a 25% increase in task success rate.
Assistant Product Manager at UmBrite
December 1, 2022 - September 30, 2024Tested key web workflows, collaborating cross-functionally with PM and developers to optimize user experience flows. Led usability testing, translating user feedback into actionable design changes to improve the overall experience. Developed PRDs and user manuals to foster clear communication across teams and streamlined product development.
Research Analyst (Tech) at Mintel
July 1, 2021 - July 31, 2022Conducted market and consumer research to uncover pivotal behavioral patterns and technology adoption trends, delivering data-driven insights to inform product strategy and positioning. Designed and executed large-scale quantitative surveys (3,000 data samples) to identify opportunities for product innovation. Developed insightful industry reports and delivered high-impact presentations of key findings to stakeholders, offering strategic recommendations for product direction and design decisions.
Consumer Insights Analyst at Anker Innovations
November 1, 2020 - April 30, 2021Led qualitative research on user behavior and expectations, identifying feature gaps to inform roadmap roadmaps. Oversaw multiple complex research projects, coordinating with third-party agencies (e.g., Kantar) to ensure timely, high-quality and actionable insights.
UX/UI Designer (Internship) at ASML
December 31, 2024 - July 16, 2025Led the redesign of a dashboard and reusable UI components, elevating user satisfaction from 6 to 8 in testing. Conducted 7 user research sessions, 5 usability tests, and created a user journey map to inform and validate design decisions. Collaborated closely with the developer to evaluate technical constraints and ensure design feasibility. Translated complex data into intuitive and effective design solutions.
UX/UI Designer (BootCamp Project) at Mento
November 30, 2022 - July 16, 2025Spearheaded the design of a responsive web app for event planning, tailored for a remote-first startup. Conducted user research and user testing to inform design. Leveraged user feedback to refine early design concepts and optimize the UI, resulting in a 25% increase in task success rate.
Assistant Product Manager at UmBrite
September 30, 2024 - July 16, 2025Tested key web workflows, collaborating cross-functionality with PM and developers to optimize user experience flows. Led usability testing, translating user feedback into actionable design changes to improve the overall experience. Developed PRDs and user manuals to foster clear communication across teams and streamlined product development.
Research Analyst (Tech) at Mintel
July 31, 2022 - July 16, 2025Conducted market and consumer research to uncover pivotal behavioral patterns and technology adoption trends, delivering data-driven insights to inform product strategy and positioning. Designed and executed large-scale quantitative surveys (3,000 data samples) to identify opportunities for product innovation. Developed insightful industry reports and delivered high-impact presentations of key findings to stakeholders, offering strategic recommendations for product direction and design decisions.
Consumer Insights Analyst at Anker Innovations
April 30, 2021 - July 16, 2025Led qualitative research on user behavior and expectations, identifying feature gaps to inform roadmap roadmaps. Oversaw 4+ research projects, coordinating with third-party agencies (e.g., Kantar) to ensure timely, high-quality, and actionable insights.
Education
Pre-Master + MSc at Tilburg University
January 1, 2023 - December 31, 2025MA at Emerson College
January 1, 2017 - December 31, 2019BA at Jiangxi Agricultural University
January 1, 2012 - December 31, 2016Pre-Master + MSc at Tilburg University
January 1, 2023 - December 31, 2025MA at Emerson College
January 1, 2017 - December 31, 2019BA at Jiangxi Agricultural University
January 1, 2012 - December 31, 2016Pre-Master at Tilburg University
January 1, 2023 - December 31, 2025MSc at Tilburg University
January 1, 2023 - December 31, 2025MA at Emerson College
January 1, 2017 - December 31, 2019BA at Jiangxi Agricultural University
January 1, 2012 - December 31, 2016Qualifications
User Experience Design Essentials - Adobe XD UI/UX Design
July 1, 2022 - July 31, 2022UX/UI Design Bootcamp
August 1, 2022 - November 30, 2022User Experience Design Essentials - Adobe XD UI/UX Design
July 1, 2022 - July 31, 2022User Experience Design Essentials - Adobe XD UI/UX Design
July 1, 2022 - July 31, 2022UX/UI Design Bootcamp
August 1, 2022 - November 30, 2022Industry Experience
Software & Internet, Consumer Goods, Manufacturing, Media & Entertainment, Professional Services, Computers & Electronics
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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