Samantha Graham
Hi, I'm Samantha Graham! I’m a Director-level expert in agency and brand strategy, specializing in influencer and creator partnerships, social strategy, and diverse ad content.
About
Hi, I’m Samantha Graham! I’m a Director-level expert in agency and brand strategy, specializing in influencer and creator partnerships, social strategy, and diverse ad content. I love leading performance-driven creative initiatives that help brands grow and scale, especially through innovative advertising on platforms like Meta and TikTok.
As a Co-Founder of Mint Performance and now Head of Partnerships at Easy Street Brands, I’ve honed my skills in omni-channel marketing and creative strategy. I’m passionate about building strong relationships with brands and influencers to drive impactful campaigns that deliver real results.
- 12 years' experience
- Joined July 2025
Skills· 9
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Retail
- Consumer Goods
- Professional Services
- Software & Internet
More experts in Los Angeles, United States
- Brand Strategists for hire in Los Angeles, United States
- Content Strategists for hire in Los Angeles, United States
- Influencer Marketing Managers for hire in Los Angeles, United States
- Marketing Strategists for hire in Los Angeles, United States
- Performance Marketers for hire in Los Angeles, United States
- Social Media Managers for hire in Los Angeles, United States
Work experience· 26 roles
Spearheaded influencer partnerships across multiple high-revenue brands focusing on content alignment with ad strategy, managing collaborations with influencers and UGC creators, and analyzing ad campaign performance to optimize results across Meta platforms.
Spearhead high-impact influencer partnerships across Nose Gym, Mars Men and Hollow Socks, brands surpassing $20M in yearly revenue. Ensure ad content aligns with strategy to drive performance, oversee collaborations with major influencers and UGC creators, optimizing content diversity and volume to scale effectively. Lead end-to-end content strategy development and execution across Meta platforms, analyzing campaign effectiveness using KPIs like ROI, conversion rates, and engagement to provide insights and optimize performance.
Developed advertising strategies on Meta platforms, sourced and managed creator relationships, developed creative briefs, managed content execution and provided analysis and optimization recommendations for campaigns.
Education
Certifications and awards
Hire Samantha Graham today
Post a job and invite Samantha, or contact them directly. No hidden commission.