Available to hire
Hi, I’m Samantha Graham! I’m a Director-level expert in agency and brand strategy, specializing in influencer and creator partnerships, social strategy, and diverse ad content. I love leading performance-driven creative initiatives that help brands grow and scale, especially through innovative advertising on platforms like Meta and TikTok.
As a Co-Founder of Mint Performance and now Head of Partnerships at Easy Street Brands, I’ve honed my skills in omni-channel marketing and creative strategy. I’m passionate about building strong relationships with brands and influencers to drive impactful campaigns that deliver real results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Head of Partnerships at Easy Street Brands
November 1, 2024 - June 14, 2024Spearhead high-impact influencer partnerships across Nose Gym, Mars Men and Hollow Socks, brands surpassing $20M in yearly revenue. Ensure ad content aligns with strategy to drive performance, oversee collaborations with major influencers and UGC creators, optimizing content diversity and volume to scale effectively. Lead end-to-end content strategy development and execution across Meta platforms, analyzing campaign effectiveness using KPIs like ROI, conversion rates, and engagement to provide insights and optimize performance.
Director of Creative Strategy - Freelance at Fox Creative
September 1, 2023 - June 14, 2024Work with a full-service production company representing top talent in photo, video, motion, and CGI. Serve clients and agencies across entertainment, automotive, fashion, sports, celebrity, travel, lifestyle, corporate, food & beverage, and pharma sectors providing creative strategy expertise.
Co-Founder and Strategy Director - Freelance at Heat Creative
February 1, 2024 - June 14, 2024Lead a creative studio delivering scroll-stopping LoFi and UGC creative that converts for clients including Barcode, EPRES, Bombshell Sportswear, ForeAll, and LLovesick. Specialized in creative strategy and influencer marketing to increase brand reach.
Creative Operations Lead - Freelance at Homestead Studio
March 1, 2024 - July 31, 2024Manage project planning, coordination, and execution of creative projects. Develop and refine workflow processes for efficient operations across creative teams including designers, copywriters, and developers. Oversee resource management, budget allocation, team collaboration, quality control, and data analysis focused on creative performance improvement.
Performance Creative & UGC Specialist - Freelance at Homestead Studio
March 1, 2024 - June 14, 2024Develop ad strategies across Meta aligned with business goals. Conduct audience analysis and develop weekly creative briefs. Collaborate for campaign conceptualization, creative direction, and performance analysis using KPIs to optimize results. Manage creator relationships, content strategy development, content execution, and client communication.
Director of Strategy and Operations at Hello There Collective
October 1, 2023 - March 31, 2024Led the expansion of the agency from social & content to full-service digital, overseeing social media, influencer engagement, content creation, paid advertising, and retention marketing. Managed budgets, introduced operational systems, developed training programs, and built dedicated teams for paid social and retention. Established agency partnerships with key platforms such as Motion, Attentive, and TikTok, successfully boosting TikTok Shop and ad credit initiatives.
Consultant - Creative and Influencer Strategist at 12th Tribe
April 1, 2023 - September 30, 2023Developed and executed creative and influencer-led campaign strategies. Managed ad creative assets including UGC, collaborated with paid teams on TikTok Ads Manager campaigns, and established influencer partnerships for whitelisting to boost campaign performance. Achieved doubled ROAS and improved ad efficiency via streamlined execution processes.
Head of Influencer and Social Strategy at Flight Performance (part of Flight Story)
February 1, 2018 - September 30, 2023Managed influencer and social media teams, implemented best practices and workflows, and developed both earned and paid media cross-channel strategies. Led influencer marketing campaigns including whitelisting and spark ads, achieving significant ROAS improvements. Oversaw brand voice development on social platforms, creative strategy and execution, and managed influencer platforms and audience insights for data-driven decision making.
Social & Influencer Partner at Spudsy
September 1, 2018 - March 31, 2023Built and managed organic and paid influencer programs from Kickstarter launch to current scale. Supported retail initiatives through digital activations, aligning influencer partnerships with niche audiences to maximize brand reach and awareness.
Social Media Director at Giant Propeller
August 1, 2017 - February 28, 2018Developed cross-platform social media strategies aligned with client goals. Managed organic and paid influencer programs and executed full social media presence management including post management and audience engagement.
Social Media Director / Project/Account Manager at Unspecified
February 1, 2017 - August 31, 2017Developed and maintained client relationships, drove project plans ensuring timely delivery, and managed sourcing, issue tracking, contract management and troubleshooting.
Office & Marketing Assistant at Teridion
July 1, 2015 - April 30, 2016Managed full office operations, CEO and CMO diary and travel, marketing strategies, event management, PR support, recruitment and HR functions, vendor contracts, and employee benefits implementation.
Marketing & Events Specialist at Autotask International
October 1, 2011 - July 31, 2015Managed international trade shows, prospect and training events, budgets of $500K annually, and event campaigns in Eloqua and SiteFinity. Worked strategically with sales and client services, and successfully launched the inaugural International Usergroup conference in Barcelona.
Head of Partnerships at Easy Street Brands
November 1, 2024 - June 10, 2024Spearheaded influencer partnerships across multiple high-revenue brands focusing on content alignment with ad strategy, managing collaborations with influencers and UGC creators, and analyzing ad campaign performance to optimize results across Meta platforms.
Director of Creative Strategy - Freelance at Fox Creative
September 1, 2023 - June 10, 2024Provided full-service creative strategy and production support including photo, video, motion, and CGI for diverse clients in entertainment, automotive, fashion, sports and more.
Co-Founder and Strategy Director - Freelance at Heat Creative
February 1, 2024 - June 10, 2024Led creative studio efforts delivering LoFi and UGC content strategies to multiple clients, driving effective ad conversions for brands.
Creative Operations Lead - Freelance at Homestead Studio
March 1, 2024 - July 31, 2024Managed creative project workflows, resource allocation, team collaboration, quality control, data analysis, ad strategy development, audience analysis, creative brief development, and client communications to optimize creative outputs.
Performance Creative & UGC Specialist - Freelance at Homestead Studio
March 1, 2024 - June 10, 2024Developed advertising strategies on Meta platforms, sourced and managed creator relationships, developed creative briefs, managed content execution and provided analysis and optimization recommendations for campaigns.
Director of Strategy and Operations at Hello There Collective
October 1, 2023 - March 31, 2024Expanded agency services to full-service digital agency, overseeing social media, influencer engagement, paid ads, retention marketing, account management, budget monitoring, operational systems implementation, team training, and development of performance-driven creative and influencer strategies.
Consultant - Creative and Influencer Strategist at 12th Tribe
April 1, 2023 - September 30, 2023Developed and executed influencer-led creative strategies, managed ad assets, collaborated on TikTok ad campaigns, and established influencer partnerships with strong ROAS results.
Head of Influencer and Social Strategy at Flight Performance (formerly Mint Performance)
February 1, 2018 - September 30, 2023Led influencer and social media team, standardized workflows, managed cross-channel influencer and paid strategies focusing on Meta and TikTok platforms to drive scalable growth, developed creative briefs, managed influencer marketing platforms and analyzed audience insights to optimize campaigns.
Social & Influencer Partner at Spudsy
September 1, 2018 - March 31, 2023Built and managed social channels and influencer marketing from Kickstarter launch to current stage, supporting brand awareness through strategic influencer partnerships aligned with niche markets.
Social Media Director at Giant Propeller
August 1, 2017 - February 28, 2018Developed custom social media strategy, managed influencer programs and social media presence, and used monitoring tools to refine ongoing strategies and improve engagement.
Social Media Director / Project/Account Manager at Unnamed Company
February 1, 2017 - August 31, 2017Managed client relationships, project delivery schedules, tracking and issue resolution, and coordinated sourcing, contract management, and troubleshooting.
Office & Marketing Assistant at Teridion
July 1, 2015 - April 30, 2016Managed office operations, CEO/CMO diary and travel, marketing strategies, event logistics, PR liaison, employee benefits implementation, recruitment support, and HR/accounting functions.
Marketing & Events Specialist at Autotask International
October 1, 2011 - July 31, 2015Organized international trade shows, prospect events, training, and conferences with budget responsibility; led event campaign set up and vendor management, and created marketing collateral.
Education
Diploma at Kingston College, UK
January 1, 2011 - December 31, 2011Diploma at Kingston College, UK
January 1, 2011 - December 31, 2011Qualifications
Meta Certified Creative Strategy Professional
March 1, 2023 - March 31, 2023Female Founder Collective Member
January 1, 2019 - December 31, 2019Meta Certified Creative Strategy Professional
March 1, 2023 - December 31, 2023Female Founder Collective Member
January 1, 2019 - December 31, 2019Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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