Available to hire
Hi there! I’m Indrani, a UX and UI designer based in Brooklyn, NY. I have a passion for creating inclusive and accessible design solutions that enhance user experiences. With a strong background in research and design strategy, I love collaborating with cross-functional teams to bring innovative ideas to life. In my free time, I enjoy exploring the vibrant art scene in NYC and participating in community initiatives focused on art accessibility.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
UX Consultant at Center for Digital Experiences
September 1, 2023 - June 21, 2024Applied human-centered design for The New York Times to streamline newsroom workflows and developed a sustainable data management system that enhanced content accessibility and operational efficiency. Led qualitative research efforts for Toyota North America involving ethnographic studies and diary studies to address pedestrian safety concerns, resulting in data-driven problem statements that guided design strategies. For the Seattle Art Museum, improved smartphone tour experience through research-driven design recommendations, boosting navigation efficiency and visitor engagement, and collaborated on strategies that decreased bounce rates significantly. Conducted a usability study for Pratt Libraries’ A-Z Database beta, achieving a 90% user satisfaction rate and increasing user retention by 20%.
UX Research Manager at Treevah
May 1, 2024 - August 31, 2024Managed a high-performing team conducting over 10 rounds of prototype testing, including moderated usability testing, heuristic evaluations, accessibility audits, and user interviews, providing detailed insights to stakeholders to enhance product experience. Led cross-functional collaboration integrating market analysis and user research to implement design strategies that increased user satisfaction metrics by 20%. Established standardized UX research methodologies and scalable frameworks, improving process efficiency and enabling teams to conduct high-quality independent research while maintaining consistency across projects.
UX Designer at Pratt Institute
October 1, 2023 - May 31, 2025Conducted competitive analysis and research in admissions trends across design universities, leading to a 20% increase in user engagement and 15% decrease in bounce rate. Developed and executed a branding strategy for the 'Pathways to Pratt' program focused on inclusivity and diversity, resulting in a 15% increase in student enrollment. Collaborated across teams to design and implement a new content organization system, reducing user frustration by 40% and improving information findability by 50%.
UI Designer at Drink Water Design
January 1, 2022 - July 31, 2022Created multiple logo variations and packaging layouts for diverse clients, incorporating design lead feedback for finalization. Illustrated static and video creatives to raise awareness and dispel blood donation myths, increasing impressions by 50%. Designed seasonal social media campaigns across Instagram and Facebook for multiple brands, improving consumer engagement by 10%.
UX Designer at Pratt Institute
October 1, 2023 - PresentLed a campus-wide initiative to promote ergonomic safety and accessibility in art-making, creating content for the Art Safety Guide and co-developing awareness campaigns. Currently designing a website for the guide to serve as a long-term, accessible resource for the community.
UX Consultant at Center for Digital Experiences
May 1, 2025 - October 24, 2025Applied human-centered design to streamline newsroom workflows and developed a sustainable data management system. Conducted qualitative research to uncover key safety concerns, resulting in data-driven design strategies.
UX Research Manager at Treevah
August 1, 2024 - October 24, 2025Managed a team for prototype testing, delivering detailed reports to stakeholders. Led cross-functional collaboration to implement research insights, improving user satisfaction metrics significantly.
UI Designer at Drink Water Design
July 1, 2022 - October 24, 2025Developed packaging layouts and illustrated creatives to increase awareness. Conceptualized and designed social media campaigns to enhance consumer engagement.
Education
Master of Science at Pratt Institute
January 1, 2023 - January 31, 2025Bachelors of Design at Symbiosis International University
January 1, 2015 - December 31, 2019Master of Science in Information Experience Design at Pratt Institute
January 1, 2022 - January 1, 2024Bachelors of Design in Communication Design at Symbiosis International University
January 1, 2019 - January 1, 2022Master of Science in Information Experience Design at Pratt Institute
January 1, 2023 - January 1, 2024Bachelors of Design in Communication Design at Symbiosis International University
January 1, 2018 - January 1, 2021Qualifications
Industry Experience
Education, Professional Services, Media & Entertainment, Consumer Goods, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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