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Hi, I'm Deanna Hercules, a passionate marketing and public relations professional based in the San Francisco Bay Area. Currently, I am pursuing a Master of Science in Public Relations Innovation, Strategy, and Management at the University of Southern California, where I've gained deep insights into branding, digital strategy, and consumer behavior. Throughout my internships at startups and non-profits, I've honed my skills in audience engagement, strategic campaign development, and consumer neuroscience to create meaningful, data-driven marketing content. I thrive on developing strategic marketing campaigns that resonate with diverse audiences and enjoy collaborating with cross-functional teams to optimize messaging and drive impactful results. Outside of work, I love exploring the intersection of psychology and marketing to create empowering content that supports and uplifts communities, especially focusing on women's health and leadership. Let's connect and create something impactful together!…Hi, I'm Deanna Hercules, a passionate marketing and public relations professional based in the San Francisco Bay Area. Currently, I am pursuing a Master of Science in Public Relations Innovation, Strategy, and Management at the University of Southern California, where I've gained deep insights into branding, digital strategy, and consumer behavior. Throughout my internships at startups and non-profits, I've honed my skills in audience engagement, strategic campaign development, and consumer neuroscience to create meaningful, data-driven marketing content. I thrive on developing strategic marketing campaigns that resonate with diverse audiences and enjoy collaborating with cross-functional teams to optimize messaging and drive impactful results. Outside of work, I love exploring the intersection of psychology and marketing to create empowering content that supports and uplifts communities, especially focusing on women's health and leadership. Let's connect and create something impactful together!

Deanna Hercules

Marketing Strategist, Brand Strategist, Marketing Analyst, +1

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Hi, I'm Deanna Hercules, a passionate marketing and public relations professional based in the San Francisco Bay Area. Currently, I am pursuing a Master of Science in Public Relations Innovation, Strategy, and Management at the University of Southern California, where I've gained deep insights into branding, digital strategy, and consumer behavior. Throughout my internships at startups and non-profits, I've honed my skills in audience engagement, strategic campaign development, and consumer neuroscience to create meaningful, data-driven marketing content. I thrive on developing strategic marketing campaigns that resonate with diverse audiences and enjoy collaborating with cross-functional teams to optimize messaging and drive impactful results. Outside of work, I love exploring the intersection of psychology and marketing to create empowering content that supports and uplifts communities, especially focusing on women's health and leadership. Let's connect and create something impactful together!…Hi, I'm Deanna Hercules, a passionate marketing and public relations professional based in the San Francisco Bay Area. Currently, I am pursuing a Master of Science in Public Relations Innovation, Strategy, and Management at the University of Southern California, where I've gained deep insights into branding, digital strategy, and consumer behavior. Throughout my internships at startups and non-profits, I've honed my skills in audience engagement, strategic campaign development, and consumer neuroscience to create meaningful, data-driven marketing content. I thrive on developing strategic marketing campaigns that resonate with diverse audiences and enjoy collaborating with cross-functional teams to optimize messaging and drive impactful results. Outside of work, I love exploring the intersection of psychology and marketing to create empowering content that supports and uplifts communities, especially focusing on women's health and leadership. Let's connect and create something impactful together!

Available to hire

Hi, I’m Deanna Hercules, a passionate marketing and public relations professional based in the San Francisco Bay Area. Currently, I am pursuing a Master of Science in Public Relations Innovation, Strategy, and Management at the University of Southern California, where I’ve gained deep insights into branding, digital strategy, and consumer behavior. Throughout my internships at startups and non-profits, I’ve honed my skills in audience engagement, strategic campaign development, and consumer neuroscience to create meaningful, data-driven marketing content.

I thrive on developing strategic marketing campaigns that resonate with diverse audiences and enjoy collaborating with cross-functional teams to optimize messaging and drive impactful results. Outside of work, I love exploring the intersection of psychology and marketing to create empowering content that supports and uplifts communities, especially focusing on women’s health and leadership. Let’s connect and create something impactful together!

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Strategy Intern at The Feminine Template

June 1, 2024 - September 1, 2024

Conducted in-depth research on audience engagement and behavioral triggers, focusing on how messaging impacts different consumer segments. Developed strategic marketing campaigns that optimized audience engagement and message effectiveness. Analyzed data from marketing initiatives to understand consumer responses, using insights to refine content that resonates with specific segments, such as women in leadership roles. Created educational and empowering content for social media platforms, leveraging knowledge of behavioral triggers to drive engagement and promote the benefits of cycle-aware productivity. Collaborated with cross-functional teams to test and optimize marketing strategies based on consumer feedback and behavioral data, ensuring that campaigns effectively met the needs and preferences of the target audience.

Marketing Intern at Make-A-Wish Foundation

January 1, 2024 - April 1, 2024

Conducted research on donor behavior and preferences to better understand the psychological and emotional triggers that drive charitable giving, contributing to more targeted marketing strategies. Analyzed the impact of various marketing campaigns on audience engagement and donation patterns, using insights to optimize future messaging and outreach efforts. Developed marketing materials, including brochures and promotional videos, that leveraged consumer psychology principles to enhance emotional appeal and increase donor conversions. Collaborated with the marketing team to design and execute integrated campaigns that combined traditional and digital media, focusing on maximizing reach and engagement based on consumer neuroscience insights. Utilized data analytics to assess the effectiveness of marketing initiatives, identifying key factors that influenced donor decision-making and refining strategies to better align with audience motivations.

Public Relations and Marketing Intern at Elloe AI

July 1, 2023 - November 1, 2023

Developed data-driven PR strategies that incorporated insights from consumer neuroscience to enhance brand visibility and engagement, focusing on how consumers’ cognitive biases affect their perceptions of AI technology. Conducted market research to understand consumer attitudes towards AI, leveraging findings to craft compelling narratives that align with psychological drivers and improve public perception of AI innovations. Analyzed consumer feedback and engagement metrics from various PR campaigns to identify patterns in emotional responses and decision-making processes, informing future content strategies. Created targeted content, including press releases and blog posts, designed to influence consumer behavior and drive engagement by tapping into cognitive and emotional triggers.