Swathi Suragimath
I am a performance-driven Digital Marketing Analyst with hands-on experience managing paid search campaigns across various platforms including Google Ads and Microsoft Ads.
About
I am a performance-driven Digital Marketing Analyst with hands-on experience managing paid search campaigns across various platforms including Google Ads and Microsoft Ads. I have worked extensively with US-based clients, focusing on campaign setup, budget pacing, and performance reporting. Alongside my technical skills, I bring a strong creative background, having independently managed music and dance-based social media pages, released original music albums, and organized on-ground events.
I have a deep interest in storytelling, branding, and content, and I strive to bridge the gap between data and creativity. My goal is to transition into the creative side of marketing, where I can combine my technical capabilities with my passion for music and dance to create impactful campaigns and content.
- 1 year's experience
- Joined July 2025
Skills· 9
Languages
- EnglishAdvanced
Industry experience
- Retail
- Media & Entertainment
- Professional Services
- Travel & Hospitality
- Software & Internet
Work experience
Managed large-scale paid search campaigns across Google Ads, Microsoft Ads, and SA360 for high-profile US-based clients. Focused on campaign setup, daily performance monitoring, pacing, and reporting. Played a key role in maintaining budget alignment and supporting strategic planning. Responsibilities included campaign builds and modifications using Google and Bing Editors, budget pacing and adjustments, report creation and maintenance using Excel and Data Studio, and keyword hygiene management. Supported major clients such as Vitacost, LinkedIn, General Motors, Journeys, and Hilton while collaborating with cross-functional teams to ensure accurate implementation of strategy and reporting.
Assisted in client outreach, lead tracking, and onboarding using Excel and internal dashboards. Engaged with potential clients to introduce products and assess interest. Maintained lead status updates and coordinated onboarding documentation. Collected finance-related documents from prospective clients and participated in team meetings to discuss lead progress and pipeline updates.
Handled digital marketing, social media growth, and cross-functional support in a startup environment. Managed daily social media content and scheduling, increasing LinkedIn followers by 3,000 in under 4 months. Created posts that contributed to two successful hires. Supported PR activities, media outreach, internal branding, communication, and HR team-building efforts in a fast-paced setting.
Education
Certifications and awards
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