Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a creative digital marketing professional with over 6 years of experience specializing in brand strategy, account management, and strategic communications. I have a passion for crafting content that drives brand engagement and awareness, leveraging various platforms and tools to deliver impactful marketing campaigns. I excel at collaboration, communication, and problem-solving, consistently contributing to team success and business growth. Whether developing social media strategies or refining brand messaging, I strive to foster meaningful connections between brands and their audiences.…I'm a creative digital marketing professional with over 6 years of experience specializing in brand strategy, account management, and strategic communications. I have a passion for crafting content that drives brand engagement and awareness, leveraging various platforms and tools to deliver impactful marketing campaigns. I excel at collaboration, communication, and problem-solving, consistently contributing to team success and business growth. Whether developing social media strategies or refining brand messaging, I strive to foster meaningful connections between brands and their audiences.

Serena Jenkins

Digital Marketer, Social Media Manager, Content Creator, +2





I'm a creative digital marketing professional with over 6 years of experience specializing in brand strategy, account management, and strategic communications. I have a passion for crafting content that drives brand engagement and awareness, leveraging various platforms and tools to deliver impactful marketing campaigns. I excel at collaboration, communication, and problem-solving, consistently contributing to team success and business growth. Whether developing social media strategies or refining brand messaging, I strive to foster meaningful connections between brands and their audiences.…I'm a creative digital marketing professional with over 6 years of experience specializing in brand strategy, account management, and strategic communications. I have a passion for crafting content that drives brand engagement and awareness, leveraging various platforms and tools to deliver impactful marketing campaigns. I excel at collaboration, communication, and problem-solving, consistently contributing to team success and business growth. Whether developing social media strategies or refining brand messaging, I strive to foster meaningful connections between brands and their audiences.

Available to hire

I’m a creative digital marketing professional with over 6 years of experience specializing in brand strategy, account management, and strategic communications. I have a passion for crafting content that drives brand engagement and awareness, leveraging various platforms and tools to deliver impactful marketing campaigns.

I excel at collaboration, communication, and problem-solving, consistently contributing to team success and business growth. Whether developing social media strategies or refining brand messaging, I strive to foster meaningful connections between brands and their audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Social Media Specialist at Gartner

August 1, 2022 - August 31, 2023

Created and scheduled daily content calendar that boosted community engagement by 18% in 6 months and enhanced brand loyalty. Developed a monthly internal newsletter that achieved a 25% open rate, spotlighting the team's impact to stakeholders within 3 months. Partnered with content marketing team to refine social media messaging and align brand voice across platforms. Built a monthly performance dashboard to inform content planning and improve audience targeting. Implemented structured quarterly OKRs and KPIs to align with company goals and foster a results-oriented culture within the marketing team.

Marketing Manager at Verdigris Ensemble

September 1, 2021 - March 31, 2022

Secured 3 media placements through targeted press outreach, boosting brand visibility by 20% in 3 weeks. Executed content marketing campaigns that drove a 25% increase in ticket sales and web traffic for seasonal performances. Launched high-performing email marketing campaigns with a 45% open rate and led weekly collaboration sessions to refine strategy.

Social Media Manager at ReachLocal

July 1, 2019 - July 31, 2022

Developed and launched data-informed content that increased brand visibility and organic reach by 15% in six months. Led cross-functional creative briefings and bi-weekly brainstorms to improve campaign alignment and messaging consistency. Built an active online community through strategic engagement, enhancing trust and audience loyalty. Created comprehensive workflows that ensured streamlined collaboration across teams, significantly reducing bottlenecks and improving project delivery timelines.

Account Executive at EJP Marketing Co.

May 1, 2018 - February 28, 2019

Spearheaded a creative content strategy that aligned teams and elevated brand consistency, improving client satisfaction. Led organic content initiatives that expanded reach and engagement within 6 months. Managed press outreach and influencer lists, supporting stronger media relationships and brand positioning.