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Hi, I'm Bisma Shahzad, a graduate student specializing in Management – Business Analytics. I love transforming complex data into actionable business insights that drive real results. With a background in finance, marketing, and operations, I've had the opportunity to work across diverse sectors like consulting, retail, education, and manufacturing. I enjoy creating dashboards and optimizing campaign performance to support executive decision-making. I'm passionate about leveraging my skills in SQL, Python, Tableau, and Power BI to help teams unlock value and solve real business challenges. Whether it's improving marketing strategies or enhancing operational efficiency, I'm always eager to contribute meaningfully and learn along the way.…Hi, I'm Bisma Shahzad, a graduate student specializing in Management – Business Analytics. I love transforming complex data into actionable business insights that drive real results. With a background in finance, marketing, and operations, I've had the opportunity to work across diverse sectors like consulting, retail, education, and manufacturing. I enjoy creating dashboards and optimizing campaign performance to support executive decision-making. I'm passionate about leveraging my skills in SQL, Python, Tableau, and Power BI to help teams unlock value and solve real business challenges. Whether it's improving marketing strategies or enhancing operational efficiency, I'm always eager to contribute meaningfully and learn along the way.

Bisma Shahzad

Marketing Analyst, Data Scientist, Marketing Strategist, +1

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Hi, I'm Bisma Shahzad, a graduate student specializing in Management – Business Analytics. I love transforming complex data into actionable business insights that drive real results. With a background in finance, marketing, and operations, I've had the opportunity to work across diverse sectors like consulting, retail, education, and manufacturing. I enjoy creating dashboards and optimizing campaign performance to support executive decision-making. I'm passionate about leveraging my skills in SQL, Python, Tableau, and Power BI to help teams unlock value and solve real business challenges. Whether it's improving marketing strategies or enhancing operational efficiency, I'm always eager to contribute meaningfully and learn along the way.…Hi, I'm Bisma Shahzad, a graduate student specializing in Management – Business Analytics. I love transforming complex data into actionable business insights that drive real results. With a background in finance, marketing, and operations, I've had the opportunity to work across diverse sectors like consulting, retail, education, and manufacturing. I enjoy creating dashboards and optimizing campaign performance to support executive decision-making. I'm passionate about leveraging my skills in SQL, Python, Tableau, and Power BI to help teams unlock value and solve real business challenges. Whether it's improving marketing strategies or enhancing operational efficiency, I'm always eager to contribute meaningfully and learn along the way.

Available to hire

Hi, I’m Bisma Shahzad, a graduate student specializing in Management – Business Analytics. I love transforming complex data into actionable business insights that drive real results. With a background in finance, marketing, and operations, I’ve had the opportunity to work across diverse sectors like consulting, retail, education, and manufacturing. I enjoy creating dashboards and optimizing campaign performance to support executive decision-making.

I’m passionate about leveraging my skills in SQL, Python, Tableau, and Power BI to help teams unlock value and solve real business challenges. Whether it’s improving marketing strategies or enhancing operational efficiency, I’m always eager to contribute meaningfully and learn along the way.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Analytics Summer Student at Ivey MARCOM

June 1, 2025 - December 6, 2025

Analyzed web and funnel metrics (Google Analytics) to uncover high-exit pages and supported conversion-focused content improvements. Built attribution models and dashboards (Salesforce, Looker Studio) to deliver real-time insights for Marcom team. Assessed email engagement to inform segmentation, re-engagement strategies, and send-time optimization.

Management Trainee Officer at AkzoNobel

August 1, 2023 - August 31, 2024

Led a quality control project, reducing complaint rates by 10% through performance tracking and root cause analysis. Validated SAP and ERP transactional data and supported process mapping to enhance reporting and efficiency. Conducted pricing and competitor research; evaluated market positioning and delivered insights to the CEO. Designed 'Pitch Perfect' training to drive market expansion, strengthen market positioning, and improve sales outcomes.

Business Development Co-op at Majid Al Futtaim Hypermarkets (Pvt) Limited

June 1, 2022 - August 31, 2022

Designed a data-driven digital marketing strategy that increased online retail traffic and sales by 15%. Conducted pricing and transaction analysis to support financial modeling and improve operational performance. Created Python dashboards and Tableau visualizations to track weekly KPIs, enhancing team decision-making.

Marketing & Sales Force Co-op at Chiesi Pharmaceuticals

June 1, 2021 - August 31, 2021

Analyzed SQL and Excel sales data to identify key performance drivers and optimize sales force strategy. Presented sales insights to senior leadership, contributing to a 10% increase in Bamifix sales. Developed interactive Tableau dashboards and pinpointed underperforming markets.