I am a graphic designer with over twenty years of experience working across local and international markets, collaborating with startups, SMEs, not-for-profit organizations, large corporations, and government agencies. My approach to visual design is strategic and engaging, aimed at helping clients establish meaningful connections with their audiences. Throughout my career, I have developed brand identities, campaigns, publications, and a wide array of visual communication solutions. I pride myself on meticulous attention to detail, strong design principles, and delivering high-quality work even under tight deadlines.

Karen Hermon

I am a graphic designer with over twenty years of experience working across local and international markets, collaborating with startups, SMEs, not-for-profit organizations, large corporations, and government agencies. My approach to visual design is strategic and engaging, aimed at helping clients establish meaningful connections with their audiences. Throughout my career, I have developed brand identities, campaigns, publications, and a wide array of visual communication solutions. I pride myself on meticulous attention to detail, strong design principles, and delivering high-quality work even under tight deadlines.

Available to hire

I am a graphic designer with over twenty years of experience working across local and international markets, collaborating with startups, SMEs, not-for-profit organizations, large corporations, and government agencies. My approach to visual design is strategic and engaging, aimed at helping clients establish meaningful connections with their audiences.

Throughout my career, I have developed brand identities, campaigns, publications, and a wide array of visual communication solutions. I pride myself on meticulous attention to detail, strong design principles, and delivering high-quality work even under tight deadlines.

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Language

English
Fluent

Work Experience

Freelance Graphic Designer at Freelance, Global
February 1, 2012 - June 21, 2024
Collaborates with a range of clients worldwide on brand strategy, naming, branding and identity development, design and layout, packaging, art direction, icons and infographics, print and digital campaigns, marketing collateral, editorial and publication design, signage and way-finding, website design and build, digital advertising and social media asset development. Key clients include Wellington Free Ambulance, Seequent, Bentley Systems, Photography Aotearoa, Huia Publishers, and Malaghan Institute.
Graphic Designer at Capiche, Wellington
August 1, 2007 - June 30, 2011
Conducted brand strategy workshops, identity development and rollout across multiple channels. Designed and developed icons and infographics for concise communication and conceptualised digital assets. Key clients included Place Recruitment, NZ Wood, Wellesley Boutique Hotel, Booker Spalding, and Ministry of Economic Development.
Graphic Designer at Typeface, Wellington
September 1, 2004 - August 31, 2007
Worked on packaging and exhibition design, created and implemented brand identities, compiled guidelines, liaised with clients and suppliers, and conceptualised and designed large publications such as reports and editorials. Key clients included British Paints, Colliers, Ministry of Environment, and Phantom House Books.
Graphic Designer at Freelance, London
February 1, 2003 - August 31, 2004
Collaborated with high-net-worth clients in fast-paced environments across various industries in Europe. Worked closely with other creatives including writers, illustrators, and strategists. Developed innovative design solutions within tight guidelines. Key clients included BBC, Tesco, and London’s premier realtors.
Graphic Designer at Marshall Cutting, Sydney
June 1, 2001 - December 31, 2002
Worked closely with client services, introduced to digital design, produced innovative designs for multinational corporations and gained a broader understanding of design integration within marketing and advertising. Key clients included BMW Australia, Skins, and HP.
Graphic Designer at TBD Design, Wellington
February 1, 2000 - May 31, 2001
Gained in-depth knowledge of print and prepress processes including press passes and color matching. Managed multiple projects and timelines concurrently within budget. Undertook client liaison for timeline and budget planning and brief building. Designed logos, marketing collateral, signage, and large publications.

Education

BDes at Victoria University
January 1, 1996 - December 31, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Non-Profit Organization, Government, Media & Entertainment, Healthcare, Software & Internet