KM

Kyoka Matsumoto

Available to hire

Hi, I'm Kyoka Matsumoto, a dynamic marketing professional with over five years of experience in HR operations, sales, and integrated marketing strategies.

About

Hi, I’m Kyoka Matsumoto, a dynamic marketing professional with over five years of experience in HR operations, sales, and integrated marketing strategies. I’ve developed expertise in CRM management, event planning, budget optimization, and cross-cultural business development. I’m passionate about leveraging my diverse background to drive growth and innovation in competitive markets.

Currently based in Tokyo but originally from Vancouver, I specialize in influencer marketing, advertising operations, and international market expansion. I enjoy collaborating across teams to create strategic marketing frameworks that align with business objectives while building meaningful customer relationships.

  • 5 years' experience
  • Joined July 2025

Languages

  • JapaneseFluent
  • EnglishAdvanced
  • FrenchIntermediate

Industry experience

  • Professional Services
  • Consumer Goods
  • Retail
  • Media & Entertainment
  • Manufacturing

More experts in Tokyo, Japan

Work experience· 4 roles

Marketing Specialist & HR Business Partner (2nd Solutions Department & Corporate Recruitment) · TailorApp CorporationJul 2025 – Nov 2025 · 5 mos

Developed comprehensive HR marketing strategies and talent acquisition initiatives. Led overseas market expansion efforts with strategic frameworks for international consulting. Conducted full recruitment cycles and collaborated cross-functionally to align marketing and business objectives.

Marketing Specialist & HR Business Partner · TailorApp CorporationMar 2025 – Jun 2025 · 4 mos

Led HR marketing strategies to boost employer branding and talent acquisition. Spearheaded overseas market expansion by creating strategic frameworks for international consulting services. Managed full-cycle recruitment including screening, interviewing, and onboarding. Collaborated with cross-functional teams to align marketing strategies with business goals. Managed influencer PR campaigns and digital advertising operations to maximize brand exposure and optimize ROI. Provided client support and contributed to groundwork for global business development.

Marketing Coordinator & Sales Representative · Gaidon Corporation (Aston Martin Tokyo)Oct 2023 – Dec 2024 · 1 yr 3 mos

Managed CRM system to improve customer retention and engagement. Planned and executed luxury automotive marketing events with budgets up to ¥5M. Developed customer journey mapping and targeted campaigns. Achieved sales targets using consultative selling in the luxury automotive market. Handled vehicle registration and compliance. Built strong client relationships and collaborated with finance and operations to streamline sales processes.

HR Specialist & Communications Coordinator · Sumitomo Shoji Machinex CorporationApr 2020 – Aug 2023 · 3 yrs 5 mos

Education

Bachelor of Laws · Aoyama Gakuin University, Faculty of Law2015 – 2020
High School Diploma · Omiya Kaisei High School2013 – 2015

Certifications and awards

Digital Marketing Certification2020
CRM Management2020
Event Planning2020
Cross-cultural Business Communication2020

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