Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Kyoka Matsumoto, a dynamic marketing professional with over five years of experience in HR operations, sales, and integrated marketing strategies. I've developed expertise in CRM management, event planning, budget optimization, and cross-cultural business development. I'm passionate about leveraging my diverse background to drive growth and innovation in competitive markets. Currently based in Tokyo but originally from Vancouver, I specialize in influencer marketing, advertising operations, and international market expansion. I enjoy collaborating across teams to create strategic marketing frameworks that align with business objectives while building meaningful customer relationships.…Hi, I'm Kyoka Matsumoto, a dynamic marketing professional with over five years of experience in HR operations, sales, and integrated marketing strategies. I've developed expertise in CRM management, event planning, budget optimization, and cross-cultural business development. I'm passionate about leveraging my diverse background to drive growth and innovation in competitive markets. Currently based in Tokyo but originally from Vancouver, I specialize in influencer marketing, advertising operations, and international market expansion. I enjoy collaborating across teams to create strategic marketing frameworks that align with business objectives while building meaningful customer relationships.

Kyoka Matsumoto

Marketing Strategist, Influencer Marketing Manager, Brand Strategist, +2





Hi, I'm Kyoka Matsumoto, a dynamic marketing professional with over five years of experience in HR operations, sales, and integrated marketing strategies. I've developed expertise in CRM management, event planning, budget optimization, and cross-cultural business development. I'm passionate about leveraging my diverse background to drive growth and innovation in competitive markets. Currently based in Tokyo but originally from Vancouver, I specialize in influencer marketing, advertising operations, and international market expansion. I enjoy collaborating across teams to create strategic marketing frameworks that align with business objectives while building meaningful customer relationships.…Hi, I'm Kyoka Matsumoto, a dynamic marketing professional with over five years of experience in HR operations, sales, and integrated marketing strategies. I've developed expertise in CRM management, event planning, budget optimization, and cross-cultural business development. I'm passionate about leveraging my diverse background to drive growth and innovation in competitive markets. Currently based in Tokyo but originally from Vancouver, I specialize in influencer marketing, advertising operations, and international market expansion. I enjoy collaborating across teams to create strategic marketing frameworks that align with business objectives while building meaningful customer relationships.

Available to hire

Hi, I’m Kyoka Matsumoto, a dynamic marketing professional with over five years of experience in HR operations, sales, and integrated marketing strategies. I’ve developed expertise in CRM management, event planning, budget optimization, and cross-cultural business development. I’m passionate about leveraging my diverse background to drive growth and innovation in competitive markets.

Currently based in Tokyo but originally from Vancouver, I specialize in influencer marketing, advertising operations, and international market expansion. I enjoy collaborating across teams to create strategic marketing frameworks that align with business objectives while building meaningful customer relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Japanese

Fluent

English

Advanced

French

Intermediate

Work Experience

Marketing Specialist & HR Business Partner at TailorApp Corporation

March 1, 2025 - June 30, 2025

Led HR marketing strategies to boost employer branding and talent acquisition. Spearheaded overseas market expansion by creating strategic frameworks for international consulting services. Managed full-cycle recruitment including screening, interviewing, and onboarding. Collaborated with cross-functional teams to align marketing strategies with business goals. Managed influencer PR campaigns and digital advertising operations to maximize brand exposure and optimize ROI. Provided client support and contributed to groundwork for global business development.

Marketing Specialist & HR Business Partner (2nd Solutions Department & Corporate Recruitment) at TailorApp Corporation

July 1, 2025 - November 23, 2025

Developed comprehensive HR marketing strategies and talent acquisition initiatives. Led overseas market expansion efforts with strategic frameworks for international consulting. Conducted full recruitment cycles and collaborated cross-functionally to align marketing and business objectives.

Marketing Coordinator & Sales Representative at Gaidon Corporation (Aston Martin Tokyo)

October 1, 2023 - December 31, 2024

Managed CRM system to improve customer retention and engagement. Planned and executed luxury automotive marketing events with budgets up to ¥5M. Developed customer journey mapping and targeted campaigns. Achieved sales targets using consultative selling in the luxury automotive market. Handled vehicle registration and compliance. Built strong client relationships and collaborated with finance and operations to streamline sales processes.

HR Specialist & Communications Coordinator at Sumitomo Shoji Machinex Corporation

April 1, 2020 - August 31, 2023

Managed office operations for 200+ employees improving workspace efficiency. Developed internal communication strategies enhancing employee engagement. Created PR materials and managed corporate communications. Coordinated cross-departmental projects and led change management initiatives. Executed recruitment processes, reducing time-to-hire by 25%. Managed employee relations, ensured labor compliance, developed onboarding and training programs, and maintained HR databases for analysis.