Available to hire
I’m Vidhi Sharma, a digital and social media specialist passionate about turning ideas into engaging stories. I craft content strategies, publish internal and external content, and produce graphics and videos that resonate on LinkedIn, Instagram, and Facebook. I thrive in dynamic startup environments where a data-driven approach meets creative storytelling, and I enjoy collaborating across teams to drive business growth.
With experience across startups and agencies in Melbourne and Sydney, I combine insights with creativity to grow audiences and deliver impactful campaigns. I value clear communication, thoughtful branding, and producing high-quality content—from SEO-optimized articles to engaging social media posts and visuals—that aligns with brand goals and resonates with target audiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Internship - Digital Marketing at The HR Ally
March 1, 2025 - June 20, 2025Supporting strategy planning, brand strategy, and creative brief development for driving business growth in a start-up environment. Applied data interpretation skills to identify trends and adjust paid campaign strategies. Contributed to audience segmentation for targeted campaigns on LinkedIn and Meta. Increased organic LinkedIn followers by 150 using organic content strategies. Enhanced strategic thinking and problem-solving abilities through content repurposing, infographic creation, and marketing planning involvement.
Internship - Digital Marketing at Purple Patch Consultancy
February 1, 2024 - July 31, 2024Contributed to creative strategy, campaign execution, content creation, copywriting, social post design, and social media management. Supported SEO efforts and reported on digital strategy optimization through data insights. Implemented audience segmentation and targeting strategies to improve ad reach and engagement. Analyzed performance data to refine creative direction and optimize delivery.
Content Writer at EMarket Experts
July 1, 2021 - February 28, 2022Produced high-quality SEO-optimized content including website and brochure materials. Conducted research, managed email marketing, and maintained brand voice with error-free writing. Collaborated with teams to creatively update content and meet deadlines. Developed and optimized paid social campaigns (Meta) with performance-driven ad copy focused on conversions.
Content Writer & Social Media Executive at United Way
May 1, 2019 - May 31, 2021Created creative SEO-optimized articles, blogs, and social media content ensuring brand consistency and accuracy. Managed social media content strategies, follower engagement, and performance analysis across platforms. Collaborated with designers and editors on creatives. Monitored key campaign metrics (CPL, CTR) to optimize performance.
Junior Content Writer at Evox Systems
May 1, 2017 - May 31, 2019Developed innovative SEO-optimized articles and social media content. Ensured high-quality error-free writing. Collaborated with teams for research, editing, and content updates while adhering to brand voice and deadlines. Worked across healthcare, real estate, and tourism portfolios, creating customer-centric psychology-based ad hooks and messaging.
Internship - Digital Marketing at The HR Ally
March 1, 2025 - PresentSupport strategy planning and creative brief development to drive business growth in a dynamic start-up environment. Apply data interpretation skills to identify trends and make informed adjustments to paid campaign strategies. Contribute to audience segmentation efforts for targeted campaign execution across LinkedIn and Meta. Increased organic followers using organic content strategy on LinkedIn by 150 followers. Refined strategic thinking and enhanced problem-solving abilities via content repurposing like long-form content and infographics, and hands-on involvement in marketing planning and execution.
Internship - Digital Marketing at Purple Patch Consultancy
July 31, 2024 - July 26, 2025Assisted with creative strategy, campaign execution, content creation, copywriting, social post design, and social media management. Supported SEO efforts, reporting, and optimization of digital strategies based on data insights. Conducted audience segmentation and targeting strategy implementation based on platform analytics to improve ad reach and engagement. Interpreted performance data to refine creative direction and optimize campaign delivery.
Content Writer at EMarket Experts
February 28, 2022 - July 26, 2025Created high-quality, SEO-optimized content, conducted research, managed email-marketing, and ensured error-free writing while maintaining brand voice. Collaborated with teams and updated existing content creatively to stay relevant and meet deadlines. Developed and optimized paid social campaigns on Meta with performance-driven ad copy focused on conversion.
Content Writer & Social Media Executive at United Way
May 31, 2021 - July 26, 2025Created SEO-optimized articles, blogs, and social media content to maintain brand accuracy and consistency. Managed social media content strategies, follower engagement, and performance analysis across platforms. Collaborated with designers and editors to deliver high-performing creatives. Monitored CPL, CTR, and creative performance to optimize campaigns.
Junior Content Writer at Evox Systems
May 31, 2019 - July 26, 2025Responsible for creating SEO-optimized articles, creative storytelling through blogs and social media content while ensuring high quality and error-free writing. Collaborated with teams for content research, editing, and updates, adhering to brand voice and deadlines. Worked on diverse portfolios including healthcare, real estate, and tourism. Crafted customer-centric, psychology-based ad hooks and messaging.
Intern – Social Media Coordinator at The HR Ally
March 1, 2025 - PresentSupport strategy planning and social media management (Instagram, TikTok, LinkedIn) for a start-up; contributed to brand strategy and creative briefs; applied data interpretation to identify trends and adjust paid campaigns; aided audience segmentation across LinkedIn and Meta; increased organic followers on LinkedIn by 150; involved in repurposing long-form content into infographics and short-form assets; supported planning and execution in a dynamic startup environment.
Intern – Social Media Coordinator at Purple Patch Consultancy
July 1, 2024 - September 8, 2025Assisted with creative strategy, campaign execution, content creation, copywriting, social post design and social media management; analysed performance; supported SEO efforts, reporting, and optimization of digital strategies based on data insights; conducted audience segmentation and targeting using platform analytics to improve reach and engagement; refined creative direction based on performance data.
Content Writer at eMarket Experts
February 1, 2022 - September 8, 2025Created high-quality, SEO-optimised content for websites and brochures; conducted research; managed email-marketing; ensured error-free writing while maintaining brand voice; collaborated with teams to update content creatively to stay relevant and meet deadlines; developed and optimized paid social campaigns (Meta) with a performance-driven ad copy focused on conversion.
Content Writer & Social Media Executive at United Way
May 1, 2021 - September 8, 2025Created SEO-optimised articles and social media content; ensured accuracy and brand consistency; managed content strategies, engagement, and performance analysis across multiple platforms; collaborated with designers and editors to deliver high-performing creatives; monitored CPL, CTR, and creative performance to optimize campaigns; managed organic and paid social campaigns promoting healthy food launches, snack lines, and seasonal promos.
Social Media Coordinator at Trizone Advertising Pvt Ltd
May 1, 2019 - September 8, 2025Marketing coordinator responsible for SEO-optimized articles, creative development, storytelling, and integrated marketing calendars; coordinated timelines and deliverables across teams; managed and updated social media channels; built relationships with local businesses and executed campaigns; crafted customer-centric, psychology-based ad hooks and messaging; scheduled and managed client accounts; supported digital and trade marketing campaigns for FMCG/food products; contributed to brand visibility and customer engagement.
Intern – Social Media Coordinator at The HR Ally
March 1, 2025 - PresentSupport strategy planning, social media management (Instagram, TikTok, LinkedIn), brand strategy and creative brief development to drive business growth in a dynamic startup environment. Adopted a data-driven approach to identify trends and adjust paid campaign strategies. Contributed to audience segmentation for targeted campaigns across LinkedIn and Meta. Increased organic followers on LinkedIn by 150 through an organic content strategy. Worked on presenting, repurposing long-form content, infographics, and hands-on involvement in marketing planning and execution in a fast-paced startup setting.
Intern – Social Media Coordinator at Purple Patch Consultancy
July 1, 2024 - September 8, 2025Creative strategy development, campaign execution, content creation, copywriting, social post design and social media management while analysing performance. Supported SEO efforts, reporting, and optimization of digital strategies based on data insights. Conducted audience segmentation and implemented targeting strategies based on platform analytics to improve ad reach and engagement. Interpreted performance data to refine creative direction and optimise campaign delivery.
Content Writer at eMarket Experts
February 1, 2022 - September 8, 2025Creating high-quality, search engine optimised content, website and brochure content, conducting research, email marketing and ensuring error-free writing while maintaining brand voice. Collaborated with teams to update existing content creatively to stay relevant and meet deadlines. Developed and optimized paid social campaigns (Meta), creative strategy. Performance-driven ad copy focused on conversion.
Content Writer & Social Media Executive at United Way
May 1, 2021 - September 8, 2025Creating creative SEO-optimised articles, blogs, and website and social media content, ensuring accuracy, brand communication and brand consistency. Social Media Executive managing content strategies, engaging with followers, and analysing performance across multiple social platforms. Brainstorming copy ideas and collaborating with designers and editors to deliver high-performing creatives. Monitored CPL, CTR, and creative performance to optimise campaigns. Managed organic and paid social campaigns promoting healthy food launches, snack lines, and seasonal product promos.
Social Media Coordinator at Trizone Advertising Pvt Ltd
May 1, 2019 - September 8, 2025Marketing coordinator responsible for creating an innovative approach to SEO-optimised articles, creative development, storytelling, and integrated marketing calendars. Coordinated timelines, tasks, and deliverables across teams. Managed and updated social media channels. Built relationships with local businesses and executed impactful marketing campaigns. Crafted customer-centric, psychology-based ad hooks and messaging. Scheduling and managing client accounts. Supported digital and trade marketing campaigns for FMCG/food products, contributing to increased brand visibility and customer engagement.
Internship – Social Media Coordinator at The HR Ally
March 1, 2025 - PresentSupport strategy planning, social media management (Instagram, TikTok, LinkedIn), brand strategy and creative brief development to drive business growth in a dynamic start-up environment. Applied data interpretation to identify trends and adjust paid campaign strategies. Contributed to audience segmentation for targeted LinkedIn and Meta campaigns. Increased organic followers on LinkedIn by 150 through organic content strategy. Gained experience in marketing planning, repurposing long-form content, infographics, and cross-channel content execution.
Internship – Social Media Coordinator at Purple Patch Consultancy
July 1, 2024 - September 8, 2025As an intern, I contributed to creative strategy, assisted with campaign execution, content creation, copywriting, social post design and management while analyzing performance. Supported SEO efforts, reporting, and optimization based on data insights. Conducted audience segmentation and targeted strategies based on analytics to improve reach and engagement. Interpreted performance data to refine creative direction and optimize campaign delivery.
Content Writer at eMarket Experts
February 1, 2022 - September 8, 2025Created high-quality, SEO-optimized content, website and brochure content, conducted research, email-marketing, ensured error-free writing while maintaining brand voice. Collaborated with teams to update existing content creatively to stay relevant and meet deadlines. Developed and optimized paid social campaigns (Meta), with performance-driven ad copy focused on conversions.
Content Writer & Social Media Executive at United Way
May 1, 2021 - September 8, 2025Created SEO-optimized articles, blogs, and website and social media content, ensuring accuracy, brand communication and brand consistency. Social Media Executive managing content strategies, engaging with followers, and analyzing performance across multiple social platforms. Brainstormed copy. Collaborated with designers and editors to deliver high-performing creatives. Monitored CPL, CTR, and creative performance to optimize campaigns. Managed organic and paid social campaigns promoting healthy food launches, snack lines, and seasonal product promos.
Social Media Coordinator at Trizone Advertising Pvt Ltd
May 1, 2019 - September 8, 2025Marketing coordinator responsible for creating an SEO-optimized articles, creative development, storytelling, and integrated marketing calendars. Collaborative and adaptable to coordinate timelines and deliverables across teams. Managed and updated social media channels and built relationships with local businesses to execute impactful campaigns. Crafted customer-centric, psychology-based ad hooks and messaging. Scheduling and managing client accounts. Supported digital and trade marketing campaigns for FMCG/food products, contributing to increased brand visibility and customer engagement.
Internship – Social Media Coordinator at The HR Ally
March 1, 2025 - PresentSupported strategy planning and social media management across Instagram, TikTok, and LinkedIn; contributed to brand strategy and creative briefs; used data interpretation to identify trends and adjust paid campaign strategies; aided audience segmentation for targeted LinkedIn and Meta campaigns; increased organic LinkedIn followers by 150.
Internship – Social Media Coordinator at Purple Patch Consultancy
July 1, 2024 - September 8, 2025Assisted with creative strategy, campaign execution, content creation, copywriting and social post design; managed social media and analyzed performance; supported SEO efforts, reporting, and optimization based on data insights; performed audience segmentation and refined targeting strategies.
Content Writer at eMarket Experts
February 1, 2022 - September 8, 2025Created high-quality, SEO-optimised content for websites and brochures, conducted research, supported email-marketing, and ensured error-free writing while maintaining brand voice; collaborated with teams and updated content to stay relevant; developed and optimized paid social campaigns (Meta) with performance-driven ad copy.
Content Writer & Social Media Executive at United Way
May 1, 2021 - September 8, 2025Created SEO-optimised articles, blogs, and website/social content; managed social media strategies, engaged with followers, and analyzed performance metrics to optimize campaigns; collaborated with designers and editors to deliver high-performing creatives; supported campaigns promoting healthy food launches and seasonal products.
Social Media Coordinator at Trizone Advertising Pvt Ltd
May 1, 2019 - September 8, 2025Coordinated SEO-optimised articles and marketing copy for emails, social media, and websites; managed social media channels; built relationships with local businesses; crafted psychology-based ad hooks and messaging; scheduled and managed client accounts; supported digital and trade marketing campaigns for FMCG/food products.
Education
Master of Marketing at University of Wollongong
August 1, 2023 - November 30, 2024Post Graduate Diploma at Maharaja Sayajirao University
June 1, 2018 - June 30, 2018Bachelor of Business Administration at Navarachana University
January 1, 2013 - December 31, 2013Master of Marketing at University of Wollongong
August 1, 2023 - November 30, 2024Post Graduate Diploma at Maharaja Sayajirao University
June 1, 2018 - June 30, 2018Bachelor of Business Administration at Navarachana University
June 1, 2013 - June 30, 2013Master of Marketing at University of Wollongong
August 1, 2023 - November 1, 2024Post Graduate Diploma Hotel Interiors at Maharaja Sayajirao University
June 1, 2018 - September 8, 2025Bachelor of Business Administration (Marketing) at Navarachana University
June 1, 2013 - September 8, 2025Master of Marketing at University of Wollongong
August 1, 2023 - November 1, 2024Post Graduate Diploma Hotel Interiors at Maharaja Sayajirao University
June 1, 2018 - September 8, 2025Bachelor of Business Administration (Marketing) at Navarachana University
June 1, 2013 - September 8, 2025Master of Marketing at University of Wollongong
August 1, 2023 - November 1, 2024Post Graduate Diploma Hotel Interiors at Maharaja Sayajirao University
June 1, 2018 - September 8, 2025Bachelor of Business Administration (Marketing) at Navarachana University
June 1, 2013 - September 8, 2025Master of Marketing at University of Wollongong
August 1, 2023 - November 1, 2024Post Graduate Diploma Hotel Interiors at Maharaja Sayajirao University
June 1, 2018 - September 8, 2025Bachelor of Business Administration (Marketing) at Navarachana University
June 1, 2013 - September 8, 2025Qualifications
Industry Experience
Professional Services, Non-Profit Organization, Media & Entertainment, Travel & Hospitality, Real Estate & Construction, Software & Internet, Education, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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