Hi, I’m Ellie Cui. I’m a Demand Gen & CRO specialist focused on audit and optimization of landing pages, SEO, paid acquisition, and analytics to drive high-quality leads and ROI. I’ve built robust content strategies, managed multi-channel campaigns, and led growth initiatives across B2B tech and services with a friendly, collaborative approach. I thrive partnering with strategy and creative teams and am comfortable delivering impact in part-time contract roles, including wellbeing and engagement initiatives that scale to real business outcomes.…

Ellie Cui

Hi, I’m Ellie Cui. I’m a Demand Gen & CRO specialist focused on audit and optimization of landing pages, SEO, paid acquisition, and analytics to drive high-quality leads and ROI. I’ve built robust content strategies, managed multi-channel campaigns, and led growth initiatives across B2B tech and services with a friendly, collaborative approach. I thrive partnering with strategy and creative teams and am comfortable delivering impact in part-time contract roles, including wellbeing and engagement initiatives that scale to real business outcomes.…

Available to hire

Hi, I’m Ellie Cui. I’m a Demand Gen & CRO specialist focused on audit and optimization of landing pages, SEO, paid acquisition, and analytics to drive high-quality leads and ROI. I’ve built robust content strategies, managed multi-channel campaigns, and led growth initiatives across B2B tech and services with a friendly, collaborative approach.

I thrive partnering with strategy and creative teams and am comfortable delivering impact in part-time contract roles, including wellbeing and engagement initiatives that scale to real business outcomes.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing Coordinator at Ivygo
April 1, 2025 - June 13, 2024
Design and manage a rolling social media content calendar across Instagram, LinkedIn, and Facebook; increased LinkedIn engagement by 56% and followers by 18%. Own and execute the end-to-end integrated “Charge 2515” campaign, overseeing strategy, creative development, social media deployment, and EDM planning; coordinate cross-functional teams to drive app downloads and event registrations. Collaborate with the web team on on-page SEO optimizations to boost search visibility.
Marketing Coordinator at NUMI COLLECTIVE
November 1, 2024 - June 13, 2024
Manage a dynamic social media calendar and paid social campaigns; achieved 53% lift in engagement and 85% follower growth. Conduct SEO audits and implement site structure improvements to boost organic search visibility. Lead logistics and creative production for the Hospitality Round Table, managing vendor contracts and overseeing on-site operations, resulting in a 27% increase in brand awareness. Coordinate competitive benchmarking and audience segmentation to guide content strategy and stakeholder alignment.
Marketing Coordinator at TikTok
June 1, 2020 - April 30, 2021
Designed and executed targeted marketing campaigns for the 'TikTok Academic Influencer' Creator Training Camp, resulting in a 45% increase in content submissions and a 28% boost in engagement. Created engaging social media content to increase interaction by 27.5% and contributed to follower growth by 135,000. Supported live-stream events and collaborated with influencers to enhance brand presence and community engagement.
E-commerce Product Marketing Coordinator at TikTok
June 1, 2020 - February 28, 2021
Led product marketing initiatives to expand the product selection pool by identifying influencers and tailoring marketing strategies; achieved nearly 7.2 million total transaction value. Supported live-stream events providing guidance on product selection and marketing strategies; achieved 5.63 million transactions within 5 hours. Conducted user research and optimized digital funnels, increasing incremental sales by 2.49 million through platform enhancements.
Associate Product Manager at LinkedIn
February 1, 2022 - December 31, 2022
Designed and executed strategic communication campaigns, including 'LinkedIn Cup College Resume Competition,' increasing engagement by 11%. Analyzed product metrics to optimize user conversion rates, increasing applications by 15.6%. Developed a closed-loop system converting off-site traffic to app downloads and user sign-ups, leveraging social media to build an active community.
Associate Product Manager at Microsoft
February 1, 2021 - January 31, 2022
Managed multiple workstreams including competitive analysis, user research, and cross-department coordination leading to successful launch of an intelligent tutoring system MVP, increasing user satisfaction by 14% and monthly active users by 13%. Collaborated with educators to implement accessible features such as voice input, achieving 32% user adoption. Improved cross-department communication through newsletters and training materials.
Marketing Coordinator at Ivygo
April 1, 2025 - June 15, 2025
Design and manage a rolling social media content calendar—plan, draft, and publish posts across Instagram, LinkedIn, and Facebook; lift LinkedIn engagement by 56% and followers by 18%, and monitor performance metrics to continuously refine tone, timing, and content mix. Own and execute the end-to-end integrated “Charge 2515” campaign—define overall strategy and timeline; oversee creative development, social media deployment, and EDM planning (email content ideation, send scheduling, A/B testing, performance analysis); coordinate cross-functional teams to drive app downloads and host registrations. Collaborate with the web team to implement on-page SEO optimizations, including keyword research, competitor audits and content enhancement; track organic traffic trends and recommend UX improvements to boost search visibility.
Marketing Coordinator at NUMI COLLECTIVE
November 1, 2024 - June 15, 2025
Own and execute a dynamic social-media calendar and paid-social campaigns across different platforms. Planned, scheduled and published posts; engaged with followers; ran A/B tests on headlines and formats; monitored engagement, reach and ROI—achieved a 53% lift in engagement alongside 85% follower growth. Conducted on-page and technical SEO audits, performed keyword research and implemented site-structure and meta-tag optimizations in collaboration with web developers—boosted organic search visibility and improved user experience. Led end-to-end logistics and creative production for the Hospitality Round Table—managed vendor contracts, briefing designers and overseeing on-site operations for 80+ professionals; delivered a 27% uptick in brand awareness and catalyzed new partnership opportunities. Coordinated competitive benchmarking, audience segmentation and cross-functional stakeholder alignment to govern content strategy and campaign objectives; synthesized insights into channe
Marketing Coordinator at TikTok
June 1, 2020 - April 30, 2021
Designed and executed targeted marketing campaigns for the 'TikTok Academic Influencer' Creator Training Camp, achieved a 45% increase in content submissions, 28% boost in engagement rate, and an average session duration growth of 15%. Conducted social media content creation for TikTok’s youth account, crafted engaging posts and optimized content to increase interaction by 27.5%, contributing to follower growth of 135,000. Leveraged platform insights to design high-impact, tailored content for a youth audience. Supported live-stream events and collaborated with influencers to enhance brand presence and community engagement.
E-commerce Product Marketing Coordinator at TikTok
June 1, 2020 - February 28, 2021
Led product marketing initiatives to expand the official product selection pool by identifying high-potential influencers and tailoring marketing strategies to boost brand visibility and sales performance, resulting in a total transaction value of nearly 7.2 million. Supported live-stream events and collaborated with influencers to enhance brand presence, providing guidance on product selection and marketing strategies, achieving a total transaction value of 5.63M within 5 hours. Conducted user research and optimized digital funnels, delivering insights for effective marketing solutions. Collaborated on platform enhancements to drive user engagement, increasing incremental sales by 2.49 million.
Associate Product Manager at LinkedIn
February 1, 2022 - December 31, 2022
Designed and executed strategic communication campaigns such as the 'LinkedIn Cup College Resume Competition,' producing engaging content that drove an 11% engagement increase. Analyzed key product metrics to optimize user conversion rates for job applications, resulting in a 15.6% increase in applications through targeted improvements. Developed and implemented a closed-loop system that converted off-site traffic into app downloads and user sign-ups, leveraging social media channels to drive higher engagement and build an active user community.
Associate Product Manager at Microsoft
February 1, 2021 - January 31, 2022
Managed multiple simultaneous workstreams, including competitive analysis, user research, and cross-departmental coordination, leading to the successful launch of the Elion Composition Intelligent Tutoring System MVP. This approach resulted in a 14% increase in user satisfaction and a 13% rise in MAU. Collaborated with educators to implement accessible features like voice input, enhancing community inclusivity and achieving 32% user adoption. Designed and distributed creative internal newsletters and training materials, improving cross-departmental understanding and engagement.
Marketing Coordinator at Allied X
July 1, 2025 - Present
Led SEO and website optimization, keyword research, copy updates, and site structure improvements; tracked organic traffic and keyword rankings to identify opportunities. Orchestrated end-to-end email marketing campaigns, including monthly newsletter and targeted promotions; increased average open rate by 15% and achieved 5% CTR on key campaigns. Managed multi-platform social media across LinkedIn, Instagram, and Facebook; improved LinkedIn engagement by 25% and Instagram followers by 8%. Launched geo-targeted Meta and Google Ads for OT services, achieving CTR of 4.5% and 15+ qualified leads while maintaining CPL 20% below average. Provided marketing and logistical support for offline events, including collateral, on-site photoshoots and post-event lead management.
Marketing Coordinator at Ivygo
July 31, 2025 - September 30, 2025
Developed cross-platform social media strategy across Instagram, LinkedIn, and Facebook; lifecycle from calendar planning to community engagement, lifting LinkedIn engagement 56% and followers 18%. Led integrated 'Charge 2515' campaign; managed social media deployment, Meta ads, and email plan achieving 7.7% CTR and driving app downloads. Collaborated with web team on-page SEO optimizations; keyword research and content enhancements; tracked organic traffic and recommended UX improvements.
Marketing Coordinator at NUMI COLLECTIVE
May 1, 2025 - September 30, 2025
Created and executed a comprehensive social media strategy; managed lifecycle from content calendar and post creation to community engagement and performance analysis; achieved 53% lift in engagement and 85% follower growth. Conducted on-page and technical SEO audits; optimized site structure and meta-tags to boost organic visibility and UX. Led logistics and production for the 'Hospitality Round Table' event for 80+ professionals; managed vendor contracts, briefed designers and oversaw on-site operations; delivered 27% uptick in brand awareness and catalyzed new partnership opportunities.
Associate Product Manager at LinkedIn
December 1, 2022 - September 30, 2025
Designed strategic campaigns such as the LinkedIn Cup College Resume Competition; drove 11% engagement increase. Analyzed key product metrics to optimize job application conversions, resulting in a 15.6% increase in applications. Developed closed-loop system converting off-site traffic into app downloads and sign-ups, leveraging social channels to boost engagement and build an active user community.
Marketing Coordinator at TikTok (E-commerce Product Marketing)
January 1, 2022 - September 30, 2025
Led product marketing initiatives to expand official product selections by identifying high-potential influencers and tailoring strategies to boost brand visibility and sales, driving total transaction value of nearly 7.2M. Supported live-stream events and collaborated with influencers to enhance brand presence, achieving 5.63M in transactions within 5 hours. Conducted user research and optimized digital funnels, delivering insights for effective marketing solutions and contributing to incremental sales of 2.49M.
Marketing Coordinator at TikTok
April 1, 2021 - September 30, 2025
Designed and executed targeted marketing campaigns for the TikTok Academic Influencer Creator Training Camp; achieved a 45% increase in content submissions, 28% boost in engagement, and a 15% increase in average session duration. Produced social content for TikTok’s youth account, increasing interactions by 27.5% and growing followers by 135,000. Supported live-stream events and collaborated with influencers to enhance brand presence and community engagement.
Marketing Coordinator at Allied X
July 1, 2025 - Present
Led SEO and website optimization, refining on-page copy and site structure; tracked organic traffic and keyword rankings to identify content opportunities. Orchestrated end-to-end email marketing campaigns (monthly newsletter and targeted promotions), improving open rates by 15% and achieving a 5% CTR on key campaigns. Managed multi-platform social strategy across LinkedIn, Instagram and Facebook, boosting engagement. Launched geo-targeted Meta and Google Ads campaigns with an average CTR of 4.5% and generated 15+ qualified leads while maintaining a CPL below average by 20%. Provided events and brand support for offline industry expos.
Marketing Coordinator at Ivygo
July 1, 2025 - September 30, 2025
Developed and executed a multi-platform social media strategy across Instagram, LinkedIn and Facebook; increased LinkedIn engagement by 56% and followers by 18%. Led the end-to-end integrated “Charge 2515” campaign, overseeing social deployment, Meta ads and email marketing plan which achieved a 7.7% CTR and drove app downloads. Collaborated with the web team to implement on-page SEO optimizations and content improvements, tracking organic traffic and recommending UX enhancements to boost search visibility.
Marketing Coordinator at NUMI COLLECTIVE
May 1, 2025 - September 30, 2025
Developed and executed a comprehensive social media strategy; achieved a 53% lift in engagement and 85% growth in followers. Conducted on-page and technical SEO audits, performed keyword research, and implemented site-structure and meta-tag optimizations to boost organic search visibility and user experience. Led end-to-end logistics and creative production for the Hospitality Round Table event (80+ industry professionals); managed vendor contracts, briefed designers, oversaw on-site operations, delivering a 27% uptick in brand awareness and catalyzed new partnership opportunities.
Associate Product Manager at LinkedIn
December 1, 2022 - September 30, 2025
Designed and executed strategic communication campaigns (e.g., the LinkedIn Cup College Resume Competition), driving an 11% engagement increase. Analyzed key product metrics to optimize user conversion rates for job applications, resulting in a 15.6% increase in applications. Built a closed-loop system converting off-site traffic into app downloads and user sign-ups, leveraging social channels to drive higher engagement and build an active user community.
Marketing Coordinator, E-commerce Product at TikTok
January 1, 2022 - September 30, 2025
Led product marketing initiatives to expand the official product selection by identifying high-potential influencers and tailoring strategies to boost brand visibility and sales, achieving a total transaction value of nearly 7.2M. Supported live-stream events with influencers to boost brand presence, delivering 5.63M in transactions within 5 hours. Conducted user research and optimized digital funnels, delivering insights for effective marketing solutions and platform enhancements to drive engagement.
Marketing Coordinator at TikTok
April 1, 2021 - September 30, 2025
Designed and executed targeted marketing campaigns for the TikTok Academic Influencer Creator Training Camp, achieving a 45% increase in submissions, a 28% rise in engagement and a 15% increase in session duration. Created content for TikTok’s youth account, boosting interaction by 27.5% and achieving 135,000 follower growth. Supported live-stream events and collaborated with influencers to enhance brand presence and engagement.
Marketing Coordinator at Allied X
July 1, 2025 - Present
SEO & Website Optimization: enhanced on-page SEO, keyword research, and site structure; Email Marketing: orchestrated campaigns including monthly newsletter and targeted promotions with improved open rates and CTR; Social Media Management: multi-platform strategy across LinkedIn, Instagram, and Facebook; Paid ads: geo-targeted Meta and Google Ads with 4.5% CTR and 15+ qualified leads; Events & Brand Support: offline expos, collateral, on-site photoshoots, and lead follow-up.
Marketing Coordinator at Ivygo
July 1, 2025 - September 30, 2025
Developed and executed multi-platform social media strategy across Instagram, LinkedIn, and Facebook; managed lifecycle from planning to posting; increased LinkedIn engagement by 56% and followers by 18%. Led the integrated 'Charge 2515' campaign; oversaw social deployment and Meta ads; achieved 7.7% CTR in email marketing driving app downloads. Collaborated with web team to implement on-page SEO optimizations and UX improvements to boost search visibility.
Marketing Coordinator at NUMI COLLECTIVE
May 1, 2025 - September 30, 2025
Developed and executed a comprehensive social media strategy; managed full lifecycle from content planning to posting; achieved 53% lift in engagement and 85% growth in followers. Conducted on-page and technical SEO audits; performed keyword research and implemented site-structure and meta-tag optimizations. Led logistics and creative production for the Hospitality Round Table event for 80+ industry professionals; managed vendor contracts, briefed designers, and oversaw on-site operations, delivering a 27% uptick in brand awareness and catalyzing new partnerships.
Associate Product Manager at LinkedIn
December 1, 2022 - September 30, 2025
Designed and executed strategic campaigns including the 'LinkedIn Cup College Resume Competition,' driving 11% engagement increase. Analyzed product metrics to optimize job application conversions, resulting in a 15.6% increase in applications. Built a closed-loop system to convert off-site traffic into app downloads and sign-ups via social channels.
E-commerce Product Marketing Coordinator at TikTok
January 1, 2022 - September 30, 2025
Led product marketing to expand official product selection by identifying high-potential influencers; supported live-stream events; delivered total transaction value of nearly 7.2M and 5.63M in 5 hours; contributed to 2.49M incremental sales through platform enhancements.
Marketing Coordinator at TikTok
April 1, 2021 - September 30, 2025
Designed and executed targeted marketing campaigns for the TikTok Academic Influencer training camp; achieved a 45% increase in submissions, 28% higher engagement, and a 15% increase in session duration. Created social content for TikTok’s youth account, boosting engagement by 27.5% and gaining 135,000 followers. Supported live events and influencer collaborations.
Marketing Coordinator at Allied X
July 1, 2025 - Present
SEO & website optimization, keyword research and on-page copy enhancements; improved site structure and SEO hygiene. Orchestrated end-to-end email marketing campaigns (monthly newsletter, targeted promotions) with audience segmentation and performance analysis, increasing open rate by 15% and achieving a 5% CTR on key campaigns. Led multi-platform social media management (LinkedIn, Instagram, Facebook) with a calendar and analytics, lifting engagement and follower growth. Executed geo-targeted paid campaigns (Google Ads, Meta) achieving a CTR around 4.5% and maintaining CPL ~20% below the campaign average. Provided events and brand support for offline industry expos, including collateral, on-site materials, and post-event lead management.
Marketing Coordinator at Ivygo
July 31, 2025 - September 30, 2025
Developed and executed a multi-platform social media strategy (Instagram, LinkedIn, Facebook); increased LinkedIn engagement by 56% and followers by 18%. Led the end-to-end 'Charge 2515' campaign; achieved 7.7% CTR and drove app downloads. Collaborated with web team to implement on-page SEO optimizations and content enhancements to boost organic visibility and UX.
Marketing Coordinator at NUMI COLLECTIVE
May 1, 2025 - September 30, 2025
Constructed and executed a comprehensive social media strategy; 53% lift in engagement and 85% growth in followers. Conducted on-page and technical SEO audits, improving site structure and meta-tag optimization. Led the logistics and creative production for the Hospitality Round Table (80+ professionals); managed vendor contracts, briefed designers, and oversaw on-site operations, delivering a 27% uptick in brand awareness and catalyzing new partnerships.
Associate Product Manager at LinkedIn
December 1, 2022 - September 30, 2025
Designed and executed strategic campaigns (e.g., LinkedIn Cup College Resume Competition) that drove an 11% engagement increase. Analyzed key product metrics to optimize job application conversions, yielding a 15.6% increase in applications. Implemented a closed-loop system converting off-site traffic into app downloads and user sign-ups, leveraging social channels to boost engagement and user growth.
E-commerce Product Marketing Coordinator at TikTok
January 1, 2022 - September 30, 2025
Led product marketing initiatives to expand the official product selection by identifying high-potential influencers; helped drive a total transaction value of nearly 7.2M. Supported live-stream events and collaborated with influencers to enhance brand presence, achieving 5.63M in transactions within 5 hours. Conducted user research and optimized digital funnels, delivering insights for effective marketing solutions and platform enhancements to drive incremental sales.
Marketing Coordinator at TikTok
April 1, 2021 - September 30, 2025
Designed and executed targeted marketing campaigns for the TikTok Academic Influencer Training Camp; achieved a 45% increase in content submissions, 28% higher engagement, and a 15% increase in session duration. Created content for TikTok’s youth account, boosting interaction by 27.5% and growing followers by 135,000. Supported live-stream events and collaborated with influencers to strengthen brand presence and community.
Marketing Coordinator at Allied X
July 1, 2025 - Present
Led SEO and website optimization; conducted keyword research, refined copy and imagery, and improved site structure. Executed end-to-end email marketing campaigns; improved email open rate by 15% and achieved a 5% CTR on key campaigns. Managed multi-platform social strategy (LinkedIn, Instagram, Facebook); boosted engagement and follower growth. Launched geo-targeted paid campaigns (Meta and Google Ads) achieving 4.5% CTR and 15+ qualified leads; supported offline events and post-event lead management.
Marketing Coordinator at Ivygo
July 1, 2025 - September 30, 2025
Developed and executed multi-platform social strategy across Instagram, LinkedIn and Facebook; increased LinkedIn engagement by 56% and followers by 18%. Led the end-to-end integrated 'Charge 2515' campaign; managed Meta ads and email plan with 7.7% CTR, driving app downloads.
Marketing Coordinator at NUMI COLLECTIVE
May 1, 2025 - September 30, 2025
Developed and executed a comprehensive social media strategy; improved engagement by 53% and grew followers by 85%. Conducted on-page and technical SEO audits, keyword research, and meta-tag optimizations. Led the 'Hospitality Round Table' for 80+ professionals; managed vendors and on-site operations, delivering a 27% uptick in brand awareness and new partnerships.
Associate Product Manager at LinkedIn
December 1, 2022 - September 30, 2025
Designed and executed strategic campaigns including the LinkedIn Cup College Resume Competition; drove an 11% engagement increase. Analyzed product metrics to optimize job application conversions, achieving a 15.6% increase in applications. Built a closed-loop system converting off-site traffic into app downloads and sign-ups.
E-commerce Product Marketing Coordinator at TikTok
January 1, 2022 - September 30, 2025
Led product marketing to expand the official product selection by identifying high-potential influencers; total transaction value nearly 7.2 million. Supported live-stream events, guiding influencers to boost brand presence and sales; achieved 5.63M in transaction value within 5 hours. Conducted user research and funnel optimization to drive marketing solutions.
Marketing Coordinator at TikTok
April 1, 2021 - September 30, 2025
Designed and executed targeted campaigns for the 'TikTok Academic Influencer' training camp; achieved a 45% increase in submissions, 28% higher engagement, and 15% longer session duration. Created content for TikTok's youth account, increasing interaction by 27.5% and growing followers by 135,000; supported live-stream events with influencers to boost brand engagement.

Education

MBA at Australian National Institute of Commerce
July 1, 2024 - January 31, 2025
Master's at University of Sydney
August 1, 2023 - June 30, 2024
Bachelor's at Northeastern University
September 1, 2016 - June 30, 2020
MBA at Australian National Institute of Commerce
July 1, 2024 - January 31, 2025
Master's at University of Sydney
August 1, 2023 - June 30, 2024
Bachelor's at Northeastern University
September 1, 2016 - June 30, 2020
MBA, Business Administration at Australian National Institute of Commerce
July 1, 2024 - January 1, 2025
Master's, Media Practice at University of Sydney
August 1, 2020 - June 1, 2024
Bachelor's, Business at Northeastern University
September 1, 2016 - June 1, 2020
Certificate at Google Digital Marketing & E-Commerce Certificate
July 1, 2024 - January 1, 2025
MBA at Australian National Institute of Commerce
July 1, 2024 - January 1, 2025
Master's in Media Practice at University of Sydney
August 1, 2020 - June 1, 2024
Bachelor's in Business at Northeastern University
September 1, 2016 - June 1, 2020
MBA at Australian National Institute of Commerce
July 1, 2024 - January 1, 2025
Master's at University of Sydney
August 1, 2020 - June 1, 2024
Bachelor's at Northeastern University
September 1, 2016 - June 1, 2020
MBA at Australian National Institute of Commerce
July 1, 2024 - January 1, 2025
Master's, Media Practice at University of Sydney
August 1, 2020 - June 1, 2024
Bachelor's, Business at Northeastern University
September 1, 2016 - June 1, 2020
MBA, Business Administration at Australian National Institute of Commerce
July 1, 2024 - January 1, 2025
Master's, Media Practice at University of Sydney
August 1, 2020 - June 1, 2024
Bachelor's, Business at Northeastern University
September 1, 2016 - June 1, 2020

Qualifications

Google Digital Marketing & E-Commerce Certificate
January 11, 2030 - July 8, 2025
Google Digital Marketing & E-Commerce Certificate
January 11, 2030 - September 30, 2025
Google Digital Marketing & E-Commerce Certificate
July 1, 2024 - January 1, 2025
Google Digital Marketing & E-Commerce Certificate
January 11, 2030 - September 30, 2025
Google Digital Marketing & E-Commerce Certificate
January 11, 2030 - September 30, 2025
Google Digital Marketing & E-Commerce Certificate
January 11, 2030 - September 30, 2025

Industry Experience

Retail, Media & Entertainment, Software & Internet, Travel & Hospitality, Professional Services, Education, Other

Skills

Experience Level