Available to hire
Hi, I’m Alejandra Oviedo, a highly motivated and result-driven digital marketing specialist with 5 years of experience in the consulting industry. Throughout my career, I’ve gained extensive knowledge in various digital marketing areas, including CRM, email marketing, lead generation, campaign management, content management, and social media.
I have had the opportunity to collaborate on multinational projects and even act as a project manager, working closely with creative and media teams to ensure campaigns perform at their best. I’m passionate about fashion and always eager to learn more while delivering attention to detail and creative solutions.
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
Italian
Fluent
English
Advanced
Work Experience
Digital Marketing Specialist at Accenture Ltd.
February 1, 2019 - November 30, 2024Managed digital marketing campaigns for high-profile clients in different industries. Collaborated with creative and media teams on content calendars, live campaign rollouts, and performance reporting. Defined and executed CRM strategies using tools such as Salesforce Marketing Cloud and Oracle Eloqua to segment audiences and personalize communications. Assisted in managing content through Adobe Experience Manager aligning it with brand identity and seasonal goals. Monitored and analyzed performance using Google Analytics, Adobe Analytics, and internal dashboards.
Social Media Marketing Intern at 4Dem - Digital Marketing Agency
September 1, 2018 - January 31, 2019Handled community management, created editorial plans, supported content creation and post design using Canva. Managed Facebook and Instagram Ads, supported strategy development, and monitored social media KPIs to ensure performance alignment.
Education
Master's Degree at University of Barcelona
May 1, 2018 - June 30, 2018Master's Degree at University of Turin
October 1, 2017 - September 30, 2018Bachelor's Degree at University of Turin
September 1, 2014 - September 30, 2017Qualifications
Industry Experience
Professional Services, Retail, Media & Entertainment, Software & Internet
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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