Hi, I'm Katarzyna! I'm a highly motivated digital marketer with both international agency and in-house experience. Lately, I've been supporting e-commerce businesses as a freelancer, and I'm passionate about ecommerce growth, data-led marketing strategies, and building a strong digital presence for consumer-first brands. I'm now looking to transition full-time into the e-commerce space to bring my hands-on knowledge, creativity, and analytical skills to a growing online business. I'm a flexible, proactive, and agile fast learner with a proven track record of successfully managing multiple projects. I'm also a team player who always maintains a positive attitude and enjoys collaborating with others to achieve great results.

Katarzyna Celinska

Hi, I'm Katarzyna! I'm a highly motivated digital marketer with both international agency and in-house experience. Lately, I've been supporting e-commerce businesses as a freelancer, and I'm passionate about ecommerce growth, data-led marketing strategies, and building a strong digital presence for consumer-first brands. I'm now looking to transition full-time into the e-commerce space to bring my hands-on knowledge, creativity, and analytical skills to a growing online business. I'm a flexible, proactive, and agile fast learner with a proven track record of successfully managing multiple projects. I'm also a team player who always maintains a positive attitude and enjoys collaborating with others to achieve great results.

Available to hire

Hi, I’m Katarzyna! I’m a highly motivated digital marketer with both international agency and in-house experience. Lately, I’ve been supporting e-commerce businesses as a freelancer, and I’m passionate about ecommerce growth, data-led marketing strategies, and building a strong digital presence for consumer-first brands. I’m now looking to transition full-time into the e-commerce space to bring my hands-on knowledge, creativity, and analytical skills to a growing online business.

I’m a flexible, proactive, and agile fast learner with a proven track record of successfully managing multiple projects. I’m also a team player who always maintains a positive attitude and enjoys collaborating with others to achieve great results.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Polish
Fluent
German
Intermediate
Spanish; Castilian
Beginner

Work Experience

Social Media Assistant - Freelancer at Freelancer
May 1, 2023 - June 5, 2024
Scheduling and publishing content for ecommerce clients using social media management tools such as Meta Ads Manager and website management tools including WordPress. Developing creative and engaging content for various social media platforms including posts, stories, videos, and graphics aligned with brand guidelines and audience preferences. Preparing regular reports such as Facebook Ads, Google Ads, and Google Analytics reports.
Social Media Assistant - Freelancer at Freelancer
May 1, 2023 - June 7, 2024
Scheduling and publishing content for ecommerce clients, using social media management tools (Meta Ads Manager) and website management tools - WordPress. Developing creative and engaging content for various social media platforms, including posts, stories, videos, and graphics, aligned with brand guidelines and audience preferences. Preparing regular reports such as Facebook Ads, Google Ads and Google Analytics reports etc.
Global Digital Marketing Coordinator at Linklaters Poland
September 1, 2022 - June 5, 2024
Led cross-regional marketing automation projects using CRM and Vuture/Salesforce to ensure efficient communication and stakeholder alignment. Delivered end-to-end email campaign executions using Vuture/Marketing Cloud technology to maintain stakeholder awareness and engagement. Supported data quality maintenance for contact lists, liaising with stakeholders for updates. Worked closely with marketing teams to ensure campaign alignment with brand and business goals, collaborated on website content on Sitecore to enhance user experience and conversion rates. Coordinated global digital campaigns with multiple teams under tight deadlines. Ensured all communications adhered to legal and industry standards such as GDPR. Analyzed campaign performance across email, social, and digital channels, optimized Google Ads campaigns focusing on ROI. Supported Digital Marketing Manager and senior teams.
Global Digital Marketing Coordinator at Linklaters Poland
September 1, 2022 - June 7, 2024
Led cross-regional marketing automation projects using CRM and Vulture/Salesforce ensuring efficient communication and stakeholder alignment. Providing regular reports and actionable recommendations to enhance campaign success. Delivering E2E email campaigns execution using Vuture/Marketing Cloud email-marketing technology to maintain stakeholders’ awareness and engagement. Supporting efforts to maintain the highest level of data quality within contacts lists, liaising with cross-business stakeholders to perform necessary updates. Working on Lexis Nexis Interaction to define and agree the most effective targeting. Collaborated with various marketing departments to ensure campaigns align with the company’s brand and business development goals. Coordinated global digital campaigns involving multiple teams and tight timelines. Ensured legal and industry compliance (e.g. GDPR) and maintained firm’s quality reputation. Analyzed performance across channels including email marketing, so
Marketing Assistant at Lay’s - PepsiCo Poland
March 1, 2022 - September 30, 2022
Led marketing projects and activities utilizing ATL, BTL, Digital, and PR marketing tools. Managed multilingual communications rollout for a B2C campaign targeting European regions. Prepared marketing activities and plans based on market analysis and insights, collaborating with the data team to improve brand performance. Worked with media agencies and internal teams including Sales, Trade Marketing, Production, and Logistics to define effective marketing strategies. Created and delivered promotional offers in collaboration with department managers. Conducted market research to acquire clients and met mutual objectives.
Marketing Assistant at Lay’s - PepsiCo Poland
March 1, 2022 - September 30, 2022
Led marketing projects and activities using marketing tools such as ATL, BTL, Digital, PR. Managed multilingual communications rollout for a B2C campaign targeting European regions. Prepared marketing activities and plans based on market analysis and insights, collaborating closely with the data team. Worked with media agencies and various teams (Sales, Trade Marketing, Production, Logistic) to define effective marketing for target audiences. Created and worked with department manager to generate and deliver promotional offers to brand clients. Conducted market research to acquire clients and deliver against objectives.
Graduate Project Coordinator Communication & Marketing at University of West London
August 1, 2021 - March 31, 2022
Developed, executed, and managed social media campaigns. Monitored and evaluated campaign performance in digital communication channels. Worked with department managers on generating promotional offers to external partners. Collaborated with teams to define effective communication strategies for target audiences. Contributed ideas to improve communication performance and strategy. Analyzed social media trends to keep strategies and content marketing up to date.
Graduate Project Coordinator Communication & Marketing at University of West London
August 1, 2021 - March 31, 2022
Developed, executed, and managed social media campaigns. Monitored and evaluated campaign performance in digital communication channels. Worked with department managers to generate and deliver promotional offers to external partners. Collaborated with other teams to define effective communication forms for target audiences. Contributed to overall communications strategy and plans, including suggesting ideas to improve communication performance and meet goals. Analyzed social media trends and changes to develop up-to-date strategies and content marketing.

Education

Masters in Digital Marketing at University of Roehampton, London
January 1, 2020 - December 31, 2021
BA in Airline and Airport Management at University of West London, London
January 1, 2017 - December 31, 2020
Masters in Digital Marketing at University of Roehampton, London
January 1, 2020 - December 31, 2021
BA in Airline and Airport Management at University of West London, London
January 1, 2017 - December 31, 2020

Qualifications

Google Ads Course for Beginners
January 1, 2023 - December 31, 2023
Google Analytics Course for Beginners
January 1, 2021 - December 31, 2021
Google Ads
January 1, 2023 - December 31, 2023
Google Analytics Course for Beginners
January 1, 2021 - December 31, 2021

Industry Experience

Consumer Goods, Professional Services, Retail, Software & Internet