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I am a User Research Coordinator passionate about digital engagement, content strategy, and social media management. Over the years, I have successfully led digital projects that combine creative storytelling with data-driven insights to connect with diverse audiences, driving meaningful engagement. I have a knack for developing content strategies tailored to multicultural and niche communities, boosting social media engagement significantly. I thrive in collaborative environments and excel at coordinating stakeholders and translating complex data into actionable strategies that improve user experiences and social media campaigns. I'm excited to bring my strategic mindset, creativity, and dedication to empower creators and make a meaningful impact.…I am a User Research Coordinator passionate about digital engagement, content strategy, and social media management. Over the years, I have successfully led digital projects that combine creative storytelling with data-driven insights to connect with diverse audiences, driving meaningful engagement. I have a knack for developing content strategies tailored to multicultural and niche communities, boosting social media engagement significantly. I thrive in collaborative environments and excel at coordinating stakeholders and translating complex data into actionable strategies that improve user experiences and social media campaigns. I'm excited to bring my strategic mindset, creativity, and dedication to empower creators and make a meaningful impact.

Jonathan Low

Social Media Manager, Content Strategist, Digital Marketer, +1

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I am a User Research Coordinator passionate about digital engagement, content strategy, and social media management. Over the years, I have successfully led digital projects that combine creative storytelling with data-driven insights to connect with diverse audiences, driving meaningful engagement. I have a knack for developing content strategies tailored to multicultural and niche communities, boosting social media engagement significantly. I thrive in collaborative environments and excel at coordinating stakeholders and translating complex data into actionable strategies that improve user experiences and social media campaigns. I'm excited to bring my strategic mindset, creativity, and dedication to empower creators and make a meaningful impact.…I am a User Research Coordinator passionate about digital engagement, content strategy, and social media management. Over the years, I have successfully led digital projects that combine creative storytelling with data-driven insights to connect with diverse audiences, driving meaningful engagement. I have a knack for developing content strategies tailored to multicultural and niche communities, boosting social media engagement significantly. I thrive in collaborative environments and excel at coordinating stakeholders and translating complex data into actionable strategies that improve user experiences and social media campaigns. I'm excited to bring my strategic mindset, creativity, and dedication to empower creators and make a meaningful impact.

Available to hire

I am a User Research Coordinator passionate about digital engagement, content strategy, and social media management. Over the years, I have successfully led digital projects that combine creative storytelling with data-driven insights to connect with diverse audiences, driving meaningful engagement. I have a knack for developing content strategies tailored to multicultural and niche communities, boosting social media engagement significantly.

I thrive in collaborative environments and excel at coordinating stakeholders and translating complex data into actionable strategies that improve user experiences and social media campaigns. I’m excited to bring my strategic mindset, creativity, and dedication to empower creators and make a meaningful impact.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Research Coordinator at Westpac

January 1, 2023 - June 21, 2024

Coordinated research activities within the Strategy and Experience Design Operations and Governance Team ensuring governance compliance and streamlined research processes. Led over 180 research sessions improving product usability with an average 80% System Usability Scale (SUS) score across 100 projects. Delivered training workshops to over 200 designers and UX researchers to enhance usability study techniques, moderation, and analysis. Managed vendor relationships and negotiated contracts with research platforms, achieving 15% cost savings and optimized tool usage to improve team efficiency. Oversaw data management ensuring accuracy, confidentiality, and governance compliance across eight teams involving 130+ designers. Facilitated cross-functional collaboration synthesizing user insights into actionable presentations driving improvements in user journeys and design decisions.

Digital Project Coordinator at Cultural Pulse

July 1, 2021 - December 31, 2022

Led multicultural digital marketing campaigns targeting culturally and linguistically diverse audiences, increasing social media followers by 25% in three months through targeted content and data analysis. Developed and executed social media strategies on TikTok, Instagram, and Facebook using Google Analytics and Meta Business Suite to track performance and optimize engagement. Coordinated the SendMoneyPacific campaign reaching over 5,000 Pacific Islanders, generating 15,000 ad clicks, 20,000 impressions, and increased click-through rates by 25%. Improved digital ad effectiveness by optimizing placement and creative, reducing cost-per-click by 10% and increasing post interactions by 35%, resulting in a 15% rise in platform sign-ups. Collaborated with design and content teams to redesign the website improving user experience, navigation, mobile responsiveness, and brand engagement.