I'm a creative and data-savvy organic social media and digital marketer with 5 years of experience working with e-commerce and recruitment brands. I’m passionate about crafting smart strategies, creating engaging content, managing influencers, and growing vibrant online communities. I love using cultural insights to design reactive, real-time content. Currently, I’m juggling both in-house and agency projects, and I’m looking for a permanent role where I can fully focus my energy and make a meaningful impact.

Leanne Ratcliffe

I'm a creative and data-savvy organic social media and digital marketer with 5 years of experience working with e-commerce and recruitment brands. I’m passionate about crafting smart strategies, creating engaging content, managing influencers, and growing vibrant online communities. I love using cultural insights to design reactive, real-time content. Currently, I’m juggling both in-house and agency projects, and I’m looking for a permanent role where I can fully focus my energy and make a meaningful impact.

Available to hire

I’m a creative and data-savvy organic social media and digital marketer with 5 years of experience working with e-commerce and recruitment brands. I’m passionate about crafting smart strategies, creating engaging content, managing influencers, and growing vibrant online communities. I love using cultural insights to design reactive, real-time content.

Currently, I’m juggling both in-house and agency projects, and I’m looking for a permanent role where I can fully focus my energy and make a meaningful impact.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Social Media Manager & Digital Marketer at Shirtbox | Bristol Fashion
August 1, 2022 - June 30, 2025
Managed full social media operations for an organic t-shirt printing house. Doubled Facebook followers and increased Instagram followers by over 160%. Implemented TikTok Shop, managing a catalogue of 1000+ products and creating seasonal campaigns with creators. Developed long-lasting relationships with affiliates and brand advocates. Conducted daily community management and social listening to gather insights. Created comprehensive Brand Playbook and Tone of Voice documents.
Culture Scout & Community Manager at Born Social
March 1, 2024 - June 30, 2024
Produced daily bespoke reports advising a top 5 supermarket and leading peri-peri chicken franchise on cultural and social-first trends to influence strategy and boost engagement. Performed social listening for brand awareness and affinity. Identified user-generated content and 'surprise & delight' opportunities. Managed community for a leading follow-on milk brand, quickly adopting their tone of voice and engaging with a new audience. Delivered quarterly and monthly analysis and culture scout reports for well-known brands, retailers, and entertainment venues.
Small Business Owner at Snuffy Jack’s Ale House
April 1, 2018 - September 30, 2022
Oversaw full business management including licensing, payroll, stock management, employee training, marketing, and taxes. Transformed a quiet micro pub into a thriving community hub. Won CAMRA Pub of the Year awards in 2021 and 2022 out of over 300 competing pubs in the region, and was featured in every Good Beer Guide.
Social Media & Employer Branding Attraction Specialist at Sky Broadcasting | RTM
April 1, 2018 - September 30, 2022
Created new social media channels to improve public perception of Sky as an employer (@_lifeatsky). Managed full social media using Sprinklr. Collaborated with hiring managers and attended key company events, including Anthony Joshua press conference. Led nationwide recruitment drives supported by social channels to attract more women into STEM jobs. Also served as Recruitment Sourcer for Financial Services Software Co (IRESS) for two years.

Education

Bachelor's Degree at Cardiff University
January 1, 2010 - December 31, 2014

Qualifications

Social Media Marketing Certification
January 1, 2017 - December 31, 2017
Digital Marketing
January 1, 2024 - December 31, 2024

Industry Experience

Retail, Media & Entertainment, Professional Services, Consumer Goods, Travel & Hospitality