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Hi, I'm Arleny Lanza, a creative marketing strategist with a passion for content planning, social media strategy, and influencer outreach. I've developed strong organizational and communication skills working in startup and event-based environments, where I manage calendars, coordinate with stakeholders, and track deadlines to support leadership teams. I'm fluent in English and Spanish, and have intermediate skills in German. I thrive working independently while keeping teams aligned and informed. Whether it’s boosting brand visibility through digital campaigns or organizing engaging events, I enjoy contributing to growth and success in every project I take on.…Hi, I'm Arleny Lanza, a creative marketing strategist with a passion for content planning, social media strategy, and influencer outreach. I've developed strong organizational and communication skills working in startup and event-based environments, where I manage calendars, coordinate with stakeholders, and track deadlines to support leadership teams. I'm fluent in English and Spanish, and have intermediate skills in German. I thrive working independently while keeping teams aligned and informed. Whether it’s boosting brand visibility through digital campaigns or organizing engaging events, I enjoy contributing to growth and success in every project I take on.

Arleny Lanza

Social Media Manager, Project Manager, Marketing Strategist, +1

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Hi, I'm Arleny Lanza, a creative marketing strategist with a passion for content planning, social media strategy, and influencer outreach. I've developed strong organizational and communication skills working in startup and event-based environments, where I manage calendars, coordinate with stakeholders, and track deadlines to support leadership teams. I'm fluent in English and Spanish, and have intermediate skills in German. I thrive working independently while keeping teams aligned and informed. Whether it’s boosting brand visibility through digital campaigns or organizing engaging events, I enjoy contributing to growth and success in every project I take on.…Hi, I'm Arleny Lanza, a creative marketing strategist with a passion for content planning, social media strategy, and influencer outreach. I've developed strong organizational and communication skills working in startup and event-based environments, where I manage calendars, coordinate with stakeholders, and track deadlines to support leadership teams. I'm fluent in English and Spanish, and have intermediate skills in German. I thrive working independently while keeping teams aligned and informed. Whether it’s boosting brand visibility through digital campaigns or organizing engaging events, I enjoy contributing to growth and success in every project I take on.

Available to hire

Hi, I’m Arleny Lanza, a creative marketing strategist with a passion for content planning, social media strategy, and influencer outreach. I’ve developed strong organizational and communication skills working in startup and event-based environments, where I manage calendars, coordinate with stakeholders, and track deadlines to support leadership teams. I’m fluent in English and Spanish, and have intermediate skills in German.

I thrive working independently while keeping teams aligned and informed. Whether it’s boosting brand visibility through digital campaigns or organizing engaging events, I enjoy contributing to growth and success in every project I take on.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

German

Intermediate

Work Experience

Social Media Manager at OlgaYogaDance Freelance

March 1, 2025 - June 8, 2024

Develop and execute tailored social media strategies across Instagram, TikTok, Facebook, and Website newsletters to enhance brand visibility and engagement, focusing on yoga and dance content. Conduct weekly strategy meetings to plan content, optimize posting schedules, and align marketing efforts with the studio’s growth goals. Create and edit visually engaging and informative posts, reels, and carousels, ensuring consistency in brand voice and aesthetics. Identify and reach out to potential partnership opportunities with influencers. Track analytics to assess content performance, adjust strategies, and drive audience growth, contributing to a steady increase in followers and interaction.

Marketing & Administration Intern at Hospital EuroHonduras, La Ceiba, Honduras

February 1, 2024 - May 1, 2024

Conducted market research and survey analysis to develop campaigns, increasing patient volume by 6.67% and contributing to an estimated Lps. 30,000 revenue boost. Created and launched multi-channel marketing campaigns to enhance brand visibility. Managed patient records and operational data using Excel, ensuring accurate tracking and accessibility for clinic operations. Presented actionable management insights, directly influencing campaign strategies and operational improvements.

Project Manager: Hood Training Bremen at Constructor University Bremen

October 1, 2023 - May 31, 2024

Engaged an average of 20 students per event by organizing and leading community sports activities, fostering inclusivity and student participation. Managed all logistics, scheduling, and venue coordination, ensuring seamless operations across multiple events. Built and maintained partnerships with external organizations, like Hood Training Bremen, Bremer Volkshochschule, and other local partners, successfully securing resources and increasing visibility for the program.

Teaching Assistant - International Strategic Management and Marketing Courses at Constructor University Bremen

September 1, 2023 - May 15, 2024

Supported 200+ students with assignments, presentations, and performance tracking using Excel. Collaborated with the professor on grading and academic assessments. Acted as the main point of contact for student inquiries, ensuring smooth communication.

Social Media Manager - MODOSTO (Startup) at MODOSTO

December 20, 2022 - March 25, 2023

Supported brand identity development and coordinated content strategies for social media channels. Collaborated with influencers to increase brand visibility and drive traffic to the website. Assisted in designing and executing digital marketing campaigns targeting niche fashion audiences.

ArtFest 2024 Organizer - Recruitment & Event Coordination at Largest student-led art exhibition in Bremen

January 2, 2023 - February 7, 2024

Built connections with judges and key stakeholders, managing their participation to enhance the event’s impact. Recruited 30+ artists and established collaborations with university clubs, leading to the successful execution of the exhibition. Managed participant communications using Excel, tracking applications and sending acceptance and decline notifications, while coordinating the next steps for selected artists. Oversaw venue planning, decoration, and event setup, ensuring a cohesive and engaging experience for attendees.

Design and Marketing Head: JacobsHack’22 at CUB

June 6, 2022 - November 25, 2022

Increased participant engagement by 20% compared to the previous year, through strategic branding and promotional campaigns. Collaborated with external sponsors and secured partnerships, supporting funding and resources for event success. Designed the event website, Instagram, LinkedIn, and Facebook campaigns, filmed and edited reels and promotional videos. Managed weekly team meetings to track progress and maintain alignment across the design and marketing teams. Developed and executed participant outreach strategies that contributed to the event’s success.