Hi, I'm Victoria Grech, a strategic AI and full-stack marketing leader with over 17 years of experience bridging insight, trust, and execution across SaaS, AI platforms, consultancy, and blockchain. I thrive on creating AI-powered growth frameworks and go-to-market strategies that deliver real-world results. I love turning emerging tech into trusted, actionable insights through effective leadership and data fluency. I am passionate about aligning branding and product positioning with evolving market needs to accelerate business growth. I've been privileged to keynote at major industry events and lead high-impact marketing initiatives that outperform industry giants. I enjoy collaborating across teams to build award-winning campaigns and innovative AI-driven marketing solutions that truly connect with customers.…

Victoria Grech

Hi, I'm Victoria Grech, a strategic AI and full-stack marketing leader with over 17 years of experience bridging insight, trust, and execution across SaaS, AI platforms, consultancy, and blockchain. I thrive on creating AI-powered growth frameworks and go-to-market strategies that deliver real-world results. I love turning emerging tech into trusted, actionable insights through effective leadership and data fluency. I am passionate about aligning branding and product positioning with evolving market needs to accelerate business growth. I've been privileged to keynote at major industry events and lead high-impact marketing initiatives that outperform industry giants. I enjoy collaborating across teams to build award-winning campaigns and innovative AI-driven marketing solutions that truly connect with customers.…

Available to hire

Hi, I’m Victoria Grech, a strategic AI and full-stack marketing leader with over 17 years of experience bridging insight, trust, and execution across SaaS, AI platforms, consultancy, and blockchain. I thrive on creating AI-powered growth frameworks and go-to-market strategies that deliver real-world results. I love turning emerging tech into trusted, actionable insights through effective leadership and data fluency.

I am passionate about aligning branding and product positioning with evolving market needs to accelerate business growth. I’ve been privileged to keynote at major industry events and lead high-impact marketing initiatives that outperform industry giants. I enjoy collaborating across teams to build award-winning campaigns and innovative AI-driven marketing solutions that truly connect with customers.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Director – Video Marketer
November 30, 2022 - July 17, 2025
Founded and scaled a media production and advisory consultancy, gaining a strong reputation in content marketing, digital media, and brand strategy with global clients including Google, Microsoft, Deutsche Bank, Shell, CISCO, IBM, McCann-Erickson, and Land Rover. Developed and launched an online e-learning SaaS platform supporting startups in branding, product development, audience targeting, and fundraising. Managed full-stack marketing campaigns across Google Ads, LinkedIn, Meta, YouTube, TikTok, optimizing both organic and paid PPC for lead generation and engagement. Delivered keynote speeches at major industry events alongside notable figures and contributed thought leadership to Entrepreneur magazine. Developed and implemented automated email marketing funnels integrating CRM, sales tracking, and customer journey mapping. Led project management initiatives to boost e-commerce performance and digital growth. Provided executive training on presentation, storytelling, and video marke
Head of Marketing at TAAP
January 1, 2022 - Present
Collaborated with C-suite executives and cross-functional teams to align marketing strategy with business objectives. Led full-stack marketing initiatives encompassing branding, demand generation, paid advertising, email marketing, and product positioning for SaaS, AI platforms, and consultancy services. Executed multi-channel digital marketing strategies leveraging LLM-powered SEO, PPC campaigns, and AI content marketing to boost engagement and lead conversion. Optimized marketing automation including email nurturing, CRM campaign management, and segmentation for personalized engagement. Developed brand marketing strategies aligned with AI trends and customer needs. Managed lifecycle and retention strategies driving loyalty and upsell through AI-powered insights. Implemented data-driven decision-making with performance tracking to increase ROI. Embedded responsible AI culture across business functions. Spearheaded strategic partnerships and thought leadership to expand brand authority
Head of Marketing at TAAP
January 1, 2022 - June 6, 2024
Collaborated with C-suite executives and cross-functional teams to align marketing strategy with business objectives, acting as a strategic advisor on AI trends, GTM alignment, and market adoption. Led full-stack marketing initiatives including branding, demand generation, paid advertising, email marketing, and product positioning for SaaS, AI platforms and consultancy services. Executed multi-channel digital marketing strategies leveraging LLM-powered SEO, PPC campaigns, and AI-driven content marketing to boost engagement and lead conversion. Optimized marketing automation and developed brand marketing strategies aligned with AI-driven trends. Managed customer lifecycle and retention strategies, enforced data-driven decision-making, embedded responsible AI within the company, and spearheaded strategic partnerships and influencer marketing.
Head of Marketing at TAAP
January 1, 2022 - June 21, 2024
Collaborated with C-suite executives and cross-functional teams to align marketing strategy with business objectives. Acted as a strategic advisor on AI trends, GTM alignment, and market adoption obstacles globally. Led full-stack marketing initiatives including branding, demand generation, paid ads, email marketing, and product positioning for SaaS, AI platforms, and consultancy services. Executed multi-channel digital marketing strategies leveraging LLM-powered SEO and AI-driven content. Optimized marketing automation and customer lifecycle strategies through AI-powered insights. Spearheaded strategic partnerships, influencer marketing, and thought leadership, expanding brand authority internationally. Led cross-functional collaboration to ensure unified market approach, embedded responsible AI adoption across company functions, and fostered an AI enablement culture.
Senior IT Operations Manager / Change Consultant / Project Manager at HSBC, UBS, Daiwa, State Street Global Markets
December 31, 2016 - July 17, 2025
Held senior roles in IT Operations, Change Management, and Project Management within Investment Banking. Delivered complex IT service management projects supporting financial markets including FX, Money Markets, Funds, Futures, ETFs, Equities, Settlements, and Payments. Collaborated closely with Front Office, Client Onboarding, and Operations. Managed full project lifecycles delivering change and release management. Developed and implemented policies and processes integrating business strategy with technology to enhance operational efficiency. Led IT infrastructure and operations projects ensuring high availability of trading platforms, regulatory compliance, and cybersecurity. Implemented ITIL and PRINCE2 methodologies ensuring governance and operational effectiveness. Managed supplier relationships optimizing vendor performance. Designed and enforced SOPs, escalation procedures, and SLAs to ensure IT service continuity and risk mitigation.
Director – Video Marketer at Self-founded Media Production and Advisory Consultancy
May 1, 2008 - November 1, 2022
Founded and scaled a media production and advisory consultancy working with major global brands including Google, Microsoft, Deutsche Bank, Shell, CISCO, IBM, McCann-Erickson, and Land Rover. Developed and launched an online E-learning SaaS system supporting startups in branding, product development, audience targeting, and fundraising. Managed full-stack marketing campaigns across multi-platforms including Google Ads, LinkedIn, Meta, YouTube, and TikTok, optimizing for lead generation and engagement. Delivered keynote speeches and training on digital marketing, video marketing and visual storytelling. Contributed thought leadership to Entrepreneur magazine and provided executive training to C-suite professionals.
Director – Video Marketer at Self-Employed Media Production and Advisory Consultancy
May 1, 2008 - November 30, 2022
Founded and scaled a media production and advisory consultancy known for expertise in content marketing, digital media, and brand strategy. Worked with major global brands such as Google, Microsoft, Deutsche Bank, Shell, CISCO, IBM, McCann-Erickson, and Land Rover. Developed and launched an online E-learning SaaS system supporting startups in branding, product development, audience targeting, and fundraising strategies. Managed full-stack marketing campaigns and optimized multi-platform performance across Google Ads, LinkedIn, Meta, YouTube, and TikTok, including both organic and paid PPC efforts. Delivered keynote speeches sharing stages with industry leaders, contributed thought leadership to Entrepreneur magazine, and provided executive training on presentation techniques and digital engagement. Delivered training on visual storytelling and video marketing at Pinewood Studios and YouTube’s Ireland Content Creation Tour.
Senior IT Operations Manager, Change Consultant, and Project Manager at HSBC, UBS, Daiwa, State Street Global Markets
January 1, 2001 - December 31, 2016
Delivered complex tactical and strategic IT service management projects within investment banking. Held extensive knowledge of financial markets including FX, Money Markets, Funds, Futures, ETFs, Equities, Settlements, and Payments. Delivered full project lifecycles complying with ITIL and PRINCE2 methodologies. Led IT infrastructure and operations projects, ensuring regulatory compliance and cybersecurity frameworks, managing vendor performance and operational efficiency. Designed and implemented SOPs, escalation procedures, and SLA agreements to strengthen service continuity and risk mitigation.
Senior IT Operations Manager, Change Consultant, and Project Manager at HSBC, UBS, Daiwa, State Street Global Markets
January 1, 2001 - December 31, 2008
Managed IT operations and projects within investment banking, focusing on FX, Money Markets, Funds, Futures, ETFs, Equities, Settlements, and Payments. Delivered complex tactical and strategic IT Service Management projects, integrating business strategy with innovative technology to enhance operational efficiency. Led IT infrastructure and operations projects including high-availability trading platforms, regulatory compliance, and cybersecurity. Implemented ITIL-aligned processes and PRINCE2 methodologies for governance and operational effectiveness. Managed supplier relationships, optimized vendor performance, and developed SOPs, escalation procedures, and SLA agreements to strengthen service continuity and risk mitigation.

Education

Add your educational history here.

Qualifications

Apply Prompt Engineering with Azure OpenAI Service (Microsoft AI Certification)
January 1, 2023 - December 31, 2023
Create Effective Prompts for Generative AI (Microsoft AI Certification)
January 1, 2023 - December 31, 2023
Fundamentals of Generative AI (Microsoft AI Certification)
January 1, 2023 - December 31, 2023
Machine Learning Operations (MLOps) for Generative AI (Google AI Certification)
January 1, 2023 - December 31, 2023
Introduction to Responsible AI (Google AI Certification)
January 1, 2023 - December 31, 2023
Introduction to Large Language Models (Google AI Certification)
January 1, 2023 - December 31, 2023
Introduction to Generative AI (Google AI Certification)
January 1, 2023 - December 31, 2023
Applying AI Principles with Google Cloud (Google AI Certification)
January 1, 2023 - December 31, 2023
Innovating with Google Cloud AI (Google AI Certification)
January 1, 2023 - December 31, 2023
AI Digital Marketing Certification (Digital Marketer)
January 1, 2020 - December 31, 2020
ITIL Foundation
January 1, 2015 - December 31, 2015
ITIL Problem Management
January 1, 2015 - December 31, 2015
ITIL Incident Management
January 1, 2015 - December 31, 2015
Prince2 Project Management
January 1, 2015 - December 31, 2015
Hiscox GDPR & Cyber Awareness
January 1, 2017 - December 31, 2017
Citizen Developer Foundation PMI
January 1, 2018 - December 31, 2018
Windows 2000 Certification
January 1, 2002 - December 31, 2002
Windows 2000 Advanced Server Certification
January 1, 2002 - December 31, 2002
SQL Database Design
January 1, 2003 - December 31, 2003
Active Directory Certification
January 1, 2003 - December 31, 2003
SQL Programming
January 1, 2003 - December 31, 2003
Solaris System Administration
January 1, 2004 - December 31, 2004
Network Infrastructure Certification
January 1, 2004 - December 31, 2004
A+ Software Technician
January 1, 2001 - December 31, 2001
A+ Hardware Technician
January 1, 2001 - December 31, 2001
Network+ Technician
January 1, 2001 - December 31, 2001
Microsoft System Certified Engineer (MSCE)
January 1, 2005 - December 31, 2005
Apply Prompt Engineering with Azure OpenAI Service
January 1, 2023 - December 31, 2023
Create Effective Prompts for Generative AI
January 1, 2023 - December 31, 2023
Fundamentals of Generative AI
January 1, 2023 - December 31, 2023
Machine Learning Operations (MLOps) for Generative AI
January 1, 2023 - December 31, 2023
Introduction to Responsible AI
January 1, 2023 - December 31, 2023
Introduction to Large Language Models
January 1, 2023 - December 31, 2023
Introduction to Generative AI
January 1, 2023 - December 31, 2023
Applying AI Principles with Google Cloud
January 1, 2023 - December 31, 2023
Innovating with Google Cloud AI
January 1, 2023 - December 31, 2023
Digital Marketer - AI Digital Marketing Certification
January 1, 2022 - December 31, 2022
ITIL Foundation
January 1, 2015 - December 31, 2015
ITIL Problem Management
January 1, 2015 - December 31, 2015
ITIL Incident Management
January 1, 2015 - December 31, 2015
Prince2 Project Management
January 1, 2015 - December 31, 2015
Hiscox GDPR & Cyber Awareness
January 1, 2016 - December 31, 2016
Citizen Developer Foundation PMI
January 1, 2017 - December 31, 2017
Windows 2000
January 1, 2000 - December 31, 2000
Windows 2000 Advanced Server
January 1, 2000 - December 31, 2000
SQL Database Design
January 1, 2001 - December 31, 2001
Active Directory
January 1, 2002 - December 31, 2002
SQL Programming
January 1, 2001 - December 31, 2001
Solaris System Administration
January 1, 2003 - December 31, 2003
Network Infrastructure
January 1, 2003 - December 31, 2003
A+ Software Technician
January 1, 1999 - December 31, 1999
A+ Hardware Technician
January 1, 1999 - December 31, 1999
Network+ Technician
January 1, 2000 - December 31, 2000
Microsoft System Certified Engineer (MSCE)
January 1, 2002 - December 31, 2002
Apply Prompt Engineering with Azure OpenAI Service
January 11, 2030 - July 17, 2025
Create Effective Prompts for Generative AI
January 11, 2030 - July 17, 2025
Fundamentals of Generative AI
January 11, 2030 - July 17, 2025
Machine Learning Operations (MLOps) for Generative AI
January 11, 2030 - July 17, 2025
Introduction to Responsible AI
January 11, 2030 - July 17, 2025
Introduction to Large Language Models
January 11, 2030 - July 17, 2025
Introduction to Generative AI
January 11, 2030 - July 17, 2025
Applying AI Principles with Google Cloud
January 11, 2030 - July 17, 2025
Innovating with Google Cloud AI
January 11, 2030 - July 17, 2025
Digital Marketer - AI Digital Marketing Certification
January 11, 2030 - July 17, 2025
ITIL Foundation
January 11, 2030 - July 17, 2025
ITIL Problem Management
January 11, 2030 - July 17, 2025
ITIL Incident Management
January 11, 2030 - July 17, 2025
Prince2 Project Management
January 11, 2030 - July 17, 2025
Hiscox GDPR & Cyber Awareness
January 11, 2030 - July 17, 2025
Citizen Developer Foundation PMI
January 11, 2030 - July 17, 2025

Industry Experience

Software & Internet, Financial Services, Professional Services, Media & Entertainment, Government

Skills

Experience Level