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I'm Lia Biniashvili, a results-driven Marketing Communications Manager with 6+ years of international experience. I’ve delivered 30-45% increases in brand visibility, 20-40% improvements in engagement, and 100% on-time campaign execution, specializing in strategic messaging, influencer-led campaigns, and cross-functional collaboration. I thrive in cross-functional teams and multi-market campaigns, build influencer partnerships, and drive cohesive, on-brand communications. I’m open to remote opportunities and eager to bring my skills to new challenges in remote-friendly environments.…I'm Lia Biniashvili, a results-driven Marketing Communications Manager with 6+ years of international experience. I’ve delivered 30-45% increases in brand visibility, 20-40% improvements in engagement, and 100% on-time campaign execution, specializing in strategic messaging, influencer-led campaigns, and cross-functional collaboration. I thrive in cross-functional teams and multi-market campaigns, build influencer partnerships, and drive cohesive, on-brand communications. I’m open to remote opportunities and eager to bring my skills to new challenges in remote-friendly environments.

Lia Biniashvili

PR Freelancer, Influencer Marketing Manager, Marketing Strategist, +4

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I'm Lia Biniashvili, a results-driven Marketing Communications Manager with 6+ years of international experience. I’ve delivered 30-45% increases in brand visibility, 20-40% improvements in engagement, and 100% on-time campaign execution, specializing in strategic messaging, influencer-led campaigns, and cross-functional collaboration. I thrive in cross-functional teams and multi-market campaigns, build influencer partnerships, and drive cohesive, on-brand communications. I’m open to remote opportunities and eager to bring my skills to new challenges in remote-friendly environments.…I'm Lia Biniashvili, a results-driven Marketing Communications Manager with 6+ years of international experience. I’ve delivered 30-45% increases in brand visibility, 20-40% improvements in engagement, and 100% on-time campaign execution, specializing in strategic messaging, influencer-led campaigns, and cross-functional collaboration. I thrive in cross-functional teams and multi-market campaigns, build influencer partnerships, and drive cohesive, on-brand communications. I’m open to remote opportunities and eager to bring my skills to new challenges in remote-friendly environments.

Available to hire

I’m Lia Biniashvili, a results-driven Marketing Communications Manager with 6+ years of international experience. I’ve delivered 30-45% increases in brand visibility, 20-40% improvements in engagement, and 100% on-time campaign execution, specializing in strategic messaging, influencer-led campaigns, and cross-functional collaboration.

I thrive in cross-functional teams and multi-market campaigns, build influencer partnerships, and drive cohesive, on-brand communications. I’m open to remote opportunities and eager to bring my skills to new challenges in remote-friendly environments.

Skills

Canva

Email Marketing

Social Media Design

Experience Level

Canva

Expert

Email Marketing

Intermediate

Social Media Design

Intermediate

Language

English

Fluent

Georgian

Fluent

Russian

Advanced

Work Experience

Marketing & Communications Manager at 5Reach

July 1, 2024 - June 6, 2024

Led end-to-end communications campaigns across global markets including Malaysia, Brazil, Singapore, and the Philippines. Developed strategic briefs, messaging guidelines, and managed budgets for influencer and digital outreach. Collaborated with design and content teams to maintain brand alignment across channels. Oversaw communication with creators, clients, and internal stakeholders to ensure smooth execution.

PR & Communications Manager at Our Home (Non-Profit)

September 1, 2023 - May 31, 2024

Created and implemented communication plans targeting multicultural communities. Conducted member satisfaction research and presented findings to improve outreach strategies. Managed media relations and organized community engagement events.

Marketing Communications Assistant at Hofstra University

September 1, 2023 - December 31, 2023

Supported digital and print campaigns promoting university initiatives. Coordinated email marketing and social media content planning. Assisted in evaluating performance metrics and audience engagement.

Event & Outreach Coordinator Assistant at Hofstra University

September 1, 2022 - June 30, 2023

Supported planning of student activities and alumni relations programs. Managed communication across departments and vendors. Facilitated event promotion through digital channels and campus media.

Communications & Administrative Manager at Galt & Taggart

November 1, 2019 - June 30, 2022

Led internal communications strategy including newsletters and internal campaigns. Handled external partnerships and corporate branding efforts. Organized executive-level events and contributed to CSR communication initiatives.

Marketing and Communications Manager at Explorills

October 1, 2025 - Present

Led end-to-end marketing communications, coordinating outreach to 30+ angel investors and VC firms, increasing project visibility by 30-40%. Developed multi-channel strategies for 3-5 product announcements per quarter, producing 40+ content assets annually with 100% on-schedule delivery. Built partnerships with 15+ influencers, DAOs, and ecosystem partners, boosting community adoption and project visibility by 30-40%. Streamlined internal communications across marketing, sales, and product teams, reducing response time by 25-30%.

Marketing and Communications Manager at 5Reach

July 1, 2024 - September 1, 2025

Led integrated marketing communications campaigns across 4 international markets, tailoring messaging to regional audiences while maintaining global brand consistency, resulting in 35-45% increases in campaign reach and visibility. Developed strategic briefs, messaging frameworks, and influencer guidelines, supporting 100% on-time campaign execution and alignment with brand and campaign KPIs. Coordinated with design, media, and performance teams to deliver 100+ creative assets annually, ensuring consistent brand voice and messaging across all touchpoints.

PR & Communications Manager at Our Home

September 1, 2023 - May 1, 2024

Designed and executed communication strategies for multicultural audiences, strengthening brand trust and community engagement, and increasing engagement by 20-30%. Conducted member satisfaction research and translated insights into quarterly communication improvements, resulting in a 20-30% increase in engagement. Managed media relations and public communications, organizing 10+ community events annually and securing consistent local media coverage.

Marketing Communications & Outreach Coordinator at Hofstra University

September 1, 2022 - June 1, 2023

Supported integrated marketing campaigns across 3-4 programs, ensuring cross-channel consistency. Coordinated social media planning and execution across 3+ platforms, driving a 70% YoY increase in student participation through academic engagement initiatives. Led outreach to 25+ alumni and professionals, increasing speaker participation by 40% and supporting 10+ site visits.