LB

I'm Lia Biniashvili, a results-driven Marketing Communications Manager with 6+ years of international experience.

About

I’m Lia Biniashvili, a results-driven Marketing Communications Manager with 6+ years of international experience. I’ve delivered 30-45% increases in brand visibility, 20-40% improvements in engagement, and 100% on-time campaign execution, specializing in strategic messaging, influencer-led campaigns, and cross-functional collaboration.

I thrive in cross-functional teams and multi-market campaigns, build influencer partnerships, and drive cohesive, on-brand communications. I’m open to remote opportunities and eager to bring my skills to new challenges in remote-friendly environments.

  • 6 years' experience
  • Joined July 2025

Languages

  • EnglishFluent
  • GeorgianFluent
  • RussianAdvanced

Industry experience

  • Financial Services
  • Non-Profit Organization
  • Education
  • Gaming
  • Media & Entertainment
  • Professional Services

Work experience· 9 roles

Marketing and Communications Manager · ExplorillsOct 2025 – Present · 1 yr 2 mos

Led end-to-end marketing communications, coordinating outreach to 30+ angel investors and VC firms, increasing project visibility by 30-40%. Developed multi-channel strategies for 3-5 product announcements per quarter, producing 40+ content assets annually with 100% on-schedule delivery. Built partnerships with 15+ influencers, DAOs, and ecosystem partners, boosting community adoption and project visibility by 30-40%. Streamlined internal communications across marketing, sales, and product teams, reducing response time by 25-30%.

Marketing and Communications Manager · 5ReachJul 2024 – Sep 2025 · 1 yr 3 mos

Led integrated marketing communications campaigns across 4 international markets, tailoring messaging to regional audiences while maintaining global brand consistency, resulting in 35-45% increases in campaign reach and visibility. Developed strategic briefs, messaging frameworks, and influencer guidelines, supporting 100% on-time campaign execution and alignment with brand and campaign KPIs. Coordinated with design, media, and performance teams to deliver 100+ creative assets annually, ensuring consistent brand voice and messaging across all touchpoints.

Marketing & Communications Manager · 5ReachJul 2024 – Jun 2024

Led end-to-end communications campaigns across global markets including Malaysia, Brazil, Singapore, and the Philippines. Developed strategic briefs, messaging guidelines, and managed budgets for influencer and digital outreach. Collaborated with design and content teams to maintain brand alignment across channels. Oversaw communication with creators, clients, and internal stakeholders to ensure smooth execution.

PR & Communications Manager · Our HomeSep 2023 – May 2024 · 9 mos
Marketing Communications Assistant · Hofstra UniversitySep 2023 – Dec 2023 · 4 mos
PR & Communications Manager · Our Home (Non-Profit)Sep 2023 – May 2024 · 9 mos
Marketing Communications & Outreach Coordinator · Hofstra UniversitySep 2022 – Jun 2023 · 10 mos
Event & Outreach Coordinator Assistant · Hofstra UniversitySep 2022 – Jun 2023 · 10 mos

Education· 6

M.A. · Hofstra University2023
MBA · University of Georgia2014
B.A. · Ilia State University2011
Master in Business Administration · University of Georgia2030 – 2026

Certifications and awards

Digital Marketing Training2017
Integrated Marketing Communications2017

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