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Hi, I'm Nataliia Sereda, a passionate UI/UX designer based in Gothenburg, Sweden. I enjoy creating intuitive and inclusive digital experiences that truly resonate with users and help businesses grow. My work spans from designing dating apps to SaaS platforms, always focusing on seamless usability and aesthetic consistency. I love collaborating with cross-functional teams and mentoring others, and I'm constantly learning new design tools and methodologies. If you're looking for someone who combines creativity with a user-centred approach, I'm your designer!…Hi, I'm Nataliia Sereda, a passionate UI/UX designer based in Gothenburg, Sweden. I enjoy creating intuitive and inclusive digital experiences that truly resonate with users and help businesses grow. My work spans from designing dating apps to SaaS platforms, always focusing on seamless usability and aesthetic consistency. I love collaborating with cross-functional teams and mentoring others, and I'm constantly learning new design tools and methodologies. If you're looking for someone who combines creativity with a user-centred approach, I'm your designer!

Nataliia Sereda

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Hi, I'm Nataliia Sereda, a passionate UI/UX designer based in Gothenburg, Sweden. I enjoy creating intuitive and inclusive digital experiences that truly resonate with users and help businesses grow. My work spans from designing dating apps to SaaS platforms, always focusing on seamless usability and aesthetic consistency. I love collaborating with cross-functional teams and mentoring others, and I'm constantly learning new design tools and methodologies. If you're looking for someone who combines creativity with a user-centred approach, I'm your designer!…Hi, I'm Nataliia Sereda, a passionate UI/UX designer based in Gothenburg, Sweden. I enjoy creating intuitive and inclusive digital experiences that truly resonate with users and help businesses grow. My work spans from designing dating apps to SaaS platforms, always focusing on seamless usability and aesthetic consistency. I love collaborating with cross-functional teams and mentoring others, and I'm constantly learning new design tools and methodologies. If you're looking for someone who combines creativity with a user-centred approach, I'm your designer!

Available to hire

Hi, I’m Nataliia Sereda, a passionate UI/UX designer based in Gothenburg, Sweden. I enjoy creating intuitive and inclusive digital experiences that truly resonate with users and help businesses grow. My work spans from designing dating apps to SaaS platforms, always focusing on seamless usability and aesthetic consistency.

I love collaborating with cross-functional teams and mentoring others, and I’m constantly learning new design tools and methodologies. If you’re looking for someone who combines creativity with a user-centred approach, I’m your designer!

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Ukrainian

Fluent

Swedish

Beginner

Work Experience

UI/UX Designer at Krown

April 1, 2024 - March 31, 2025

Led the UX/UI design of Krown’s iOS dating app, delivering intuitive onboarding and profile flow designs that prioritized inclusivity and accessibility, enhancing user retention and satisfaction. Expanded design system by 20%, adding new components and a unified typography system for improved consistency. Collaborated with marketing to create cohesive brand guidelines, ensuring visual and messaging consistency across teams. Mentored intern designers, providing feedback, guiding their growth, and supporting onboarding for smooth team integration.

UI/UX Designer at Software by Quokka

April 1, 2025 - May 31, 2025

Designed B2B SaaS event management platform (Krown Kreators), handling responsive UX from ideation to prototyping, ensuring a seamless experience across multiple devices. Led the redesign of the employee feedback survey, enhancing UX by optimizing responsiveness, style consistency, and aligning with brand guidelines, achieving higher engagement and feedback quality. Designed and developed branded email templates, enhancing brand consistency and user communication across digital touch points.

UI/UX Design at Bootcamp

August 1, 2023 - May 31, 2024

Designed an MVP for a personalized learning platform (web, iOS, Android) focused on EdTech, conducting thorough user research to ensure a user-centred approach that met business goals. Conducted UX research and designed interactive user journeys, achieving an 89.6% usability rating in testing with Maze. Designed a 40+ screen data-heavy Android app using Material Design, focusing on user flow clarity and decision-making support. Conducted card sorting and architecture mapping, reflecting a strong grasp of IA and system logic. Led UX research and design for a client-centric website to streamline operations, inform clients, and enable online booking, delivering high-fidelity prototypes for web and mobile.

UI/UX Designer at Freelance

October 1, 2022 - March 31, 2023

Various UI/UX design projects involving web, iOS, and Android applications focused on user-centred design principles, accessibility, and brand consistency.