I’m an Art Director and UI/UX Designer with over 14 years of experience in the creative industry. My work spans multiple disciplines, combining creativity and strategy to build impactful products. I love using my skills to create thoughtful and effective designs that really connect with people and drive results. I am passionate about both the artistic and user-centric sides of design, always aiming to deliver high-quality work that makes a difference.

Alex Rolfsen

I’m an Art Director and UI/UX Designer with over 14 years of experience in the creative industry. My work spans multiple disciplines, combining creativity and strategy to build impactful products. I love using my skills to create thoughtful and effective designs that really connect with people and drive results. I am passionate about both the artistic and user-centric sides of design, always aiming to deliver high-quality work that makes a difference.

Available to hire

I’m an Art Director and UI/UX Designer with over 14 years of experience in the creative industry. My work spans multiple disciplines, combining creativity and strategy to build impactful products. I love using my skills to create thoughtful and effective designs that really connect with people and drive results. I am passionate about both the artistic and user-centric sides of design, always aiming to deliver high-quality work that makes a difference.

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Language

German
Fluent
English
Advanced

Work Experience

UI/UX Designer (freelance employee) at Mobility Institute Berlin
January 31, 2024 - July 9, 2025
Designing UI/UX for company website and event landing pages, along with branding, event-branding, and graphic design projects.
Designer (freelance employee) at Amorelie – Sonoma Internet GmbH
October 1, 2023 - Present
Worked on Illustration, Branding, Social Media, and Print Designs, contributing to company branding and marketing collateral with creative visual content.
User Centricity Specialist, User Research & Evaluation at iu Akademie, Berlin
October 1, 2023 - Present
Specializing in user-centric design approaches by conducting user research and evaluation to improve digital product experiences, ensuring design decisions are data-driven and user-focused.
Designer (freelance employee) at Amorelie – Sonoma Internet GmbH
October 1, 2023 - June 1, 2024
Handled illustration, branding, social media, and print designs.
User Centricity Specialist, User Research & Evaluation at iu Akademie, Berlin
October 1, 2023 - June 1, 2024
Specializing in user centricity, conducting user research and evaluations.
Designer (freelance employee) at Amorelie – Sonoma Internet GmbH
October 1, 2023 - June 11, 2024
Created illustrations, branding, social media, and print designs supporting Amorelie’s marketing and branding efforts.
User Centricity Specialist at iu Akademie, Berlin
October 1, 2023 - June 11, 2024
Focused on user research and evaluation to support user-centric design approaches and enhance product usability.
Designer (freelance employee) at Amorelie – Sonoma Internet GmbH
October 1, 2023 - June 5, 2024
Providing illustration, branding, social media, and print design services.
User Centricity Specialist at iu Akademie, Berlin
October 1, 2023 - June 5, 2024
Focus on user research and evaluation, ensuring user-centered design approaches in projects.
Designer (Fester Freier) at Amorelie – Sonoma Internet GmbH
October 1, 2023 - June 8, 2024
Handled illustration, branding, social media, and print design projects.
Designer (freelance employee) at Tier Mobility GmbH
February 28, 2023 - July 9, 2025
Focused on Branding, Campaigns, and Print Design work supporting brand communication and marketing initiatives.
Art Director (freelance employee) at Salzkommunikation Berlin GmbH
February 1, 2023 - Present
Responsible for Corporate Design, UI/UX Design, and Campaigns including ideation and creation. Working on various projects geared towards brand identity, user experience, and creative campaigns for clients.
Art Director (freelance employee) at Salzkommunikation Berlin GmbH
February 1, 2023 - June 1, 2024
Responsible for corporate design, UI/UX design, and campaign ideation and creation.
Art Director (freelance employee) at Salzkommunikation Berlin GmbH
February 1, 2023 - June 11, 2024
Worked on corporate design, UI/UX design, and campaigns including ideation and creation phases for Salzkommunikation Berlin GmbH.
Art Director (freelance employee) at Salzkommunikation Berlin GmbH
February 1, 2023 - June 5, 2024
Responsible for corporate design, UI/UX design, and campaign ideation and creation as a freelance art director.
Art Director (Fester Freier) at Salzkommunikation Berlin GmbH
February 1, 2023 - June 8, 2024
Responsible for corporate design, UI/UX design, and campaign development.
UI/UX Designer (freelance employee) at ehlers//kohfeld, Berlin
January 31, 2023 - July 9, 2025
Delivered UI/UX design for various client websites, ensuring user-friendly and effective online experiences.
Art Director (freelance employee) at mc-quadrat e.K., Berlin
January 31, 2022 - July 9, 2025
Handled Corporate Design, Print Design, UI/UX, and Editorial Design assignments for various clients.
Designer (freelance employee) at Tier Mobility GmbH
January 1, 2022 - February 28, 2023
Worked on branding, campaigns, and print design.
Designer (freelance employee) at Tier Mobility GmbH
January 1, 2022 - February 28, 2023
Responsible for branding, campaigns, and print design.
Designer (freelance employee) at Tier Mobility GmbH
January 1, 2022 - February 28, 2023
Branding, campaigns, and print design.
Designer (Fester Freier) at Tier Mobility GmbH
January 1, 2022 - February 28, 2023
Focused on branding, campaign implementation, and print design.
UI/UX Designer (freelance employee) at Mobility Institute Berlin
August 1, 2019 - January 31, 2024
Responsible for UI/UX design of the company’s website and event landing pages, branding, event branding, and graphic design.
UI/UX Designer (freelance employee) at Mobility Institute Berlin
August 1, 2019 - January 31, 2024
Designed UI/UX of the company’s website and event landing pages along with branding and event branding tasks.
UI/UX Designer (freelance employee) at Mobility Institute Berlin
August 1, 2019 - January 31, 2024
UI/UX design of company website and event landing pages, branding, event-branding, and graphic design.
UI/UX Designer (Fester Freier) at Mobility Institute Berlin
August 1, 2019 - January 31, 2024
Designed UI/UX for corporate website and event landing pages, developed brand and event branding, and produced graphic design material.
UI/UX Designer (freelance employee) at ehlers//kohfeld, Berlin
January 1, 2019 - January 31, 2023
Provided UI/UX design for various client websites.
UI/UX Designer (freelance employee) at ehlers//kohfeld, Berlin
January 1, 2019 - January 31, 2023
Designed UI/UX for various client websites.
UI/UX Designer (freelance employee) at ehlers//kohfeld, Berlin
January 1, 2019 - January 31, 2023
UI/UX design for various client websites.
UI/UX Designer (Fester Freier) at ehlers//kohfeld, Berlin
January 1, 2019 - January 31, 2023
Developed UI/UX for client websites.
Art Director (freelance employee) at mc-quadrat e.K., Berlin
February 1, 2018 - January 31, 2022
Handled corporate design, print design, UI/UX, and editorial design.
Art Director (freelance employee) at mc-quadrat e.K., Berlin
February 1, 2018 - January 31, 2022
Worked on corporate design, print design, UI/UX, and editorial design.
Art Director (freelance employee) at mc-quadrat e.K., Berlin
February 1, 2018 - January 31, 2022
Corporate design, print design, UI/UX, and editorial design responsibilities.
Art Director (Fester Freier) at mc-quadrat e.K., Berlin
February 1, 2018 - January 31, 2022
Managed corporate design, print design, UI/UX, and editorial design projects.
Communications Designer (Lead) at Taschenkaufhaus GmbH, Leipzig
April 30, 2017 - July 9, 2025
Led further development of corporate design and online shop, created campaigns, and managed social media content.
Self-employed Art Director & UI/UX Designer at Self-employed
April 1, 2017 - Present
Providing Art Direction and UI/UX Design services for multiple clients including Deutsche Telekom AG, BVG, Johannesstift Diakonie, Gegenbauer, Fujitsu, KfH, Dr. Falk Pharma, tier Mobility, Amorelie, and Mobility Institute Berlin, among others. Tasks include design for web, corporate identity, print, and digital solutions, combining creativity with strategic goals to deliver impactful products.
Self-employed Art Director & UI/UX Designer at Freelance
April 1, 2017 - June 1, 2024
Providing art direction and UI/UX design services for various clients including Deutsche Telekom AG, BVG, Johannesstift Diakonie, Gegenbauer, Fujitsu, KfH, Dr. Falk Pharma, tier Mobility, Amorelie, Mobility Institute Berlin, and more.
Self-employed Art Director & UI/UX Designer at Self-employed
April 1, 2017 - June 11, 2024
Provided art direction and UI/UX design services to various clients including Deutsche Telekom AG, BVG, Johannesstift Diakonie, Gegenbauer, Fujitsu, KfH, Dr. Falk Pharma, tier Mobility, Amorelie, and Mobility Institute Berlin. Responsibilities included conceptualizing designs, creating user interfaces, and ensuring impactful product creation.
Self-employed Art Director & UI/UX Designer at Self-employed
April 1, 2017 - June 5, 2024
Providing art direction and UI/UX design services for a broad range of clients including Deutsche Telekom AG, BVG, Johannesstift Diakonie, Gegenbauer, Fujitsu, KfH, Dr. Falk Pharma, tier Mobility, Amorelie, and the Mobility Institute Berlin. Responsibilities include combining creativity and strategy to build impactful products across various media.
Selbstständiger Art Director & UI/UX Designer at Freelance
April 1, 2017 - June 8, 2024
Worked independently on various projects for clients such as Deutsche Telekom AG, BVG, Johannesstift Diakonie, Gegenbauer, Fujitsu, KfH, Dr. Falk Pharma, tier Mobility, Amorelie, Mobility Institute Berlin, and others, creating impactful design and UI/UX solutions.
Communications Designer (Lead) at Taschenkaufhaus GmbH, Leipzig
June 1, 2016 - April 30, 2017
Led further development of corporate design and online shop, creation of campaigns, and social media management.
Communications Designer (Lead) at Taschenkaufhaus GmbH, Leipzig
June 1, 2016 - April 30, 2017
Developed corporate design and online shop, created campaigns and managed social media content.
Communications Designer (Lead) at Taschenkaufhaus GmbH, Leipzig
June 1, 2016 - April 30, 2017
Lead role in developing corporate design and online shop, as well as creation of campaigns and managing social media.
Communications Designer (Lead) at Taschenkaufhaus GmbH, Leipzig
June 1, 2016 - April 30, 2017
Led the development and continuous improvement of corporate design and the online shop, created campaigns and social media content.
Art Director (Jr.) at Bernstein GmbH, Bremen (Now named 'beyond')
May 31, 2016 - July 9, 2025
Worked in Corporate Design & Branding, UI/UX Design, Advertising ideation and creation, and Packaging design. Temporarily substituted for Senior Art Director with team lead responsibilities and apprentice training. Managed clients such as Bremer Landesbank, NGK, Bayer Garden, Bayer CropScience, and others.
Art Director (Jr.) at Bernstein GmbH, Bremen (Now named beyond)
February 1, 2014 - May 31, 2016
Worked on corporate design & branding, UI/UX design, advertising ideation and creation, packaging design. Substituted the Sr. Art Director for 6 months and took over team lead and training of new apprentices. Main clients included Bremer Landesbank, NGK, Bayer Garden, Bayer CropScience, Pheneo, Tesa Industry, Henkel, and Karlsberg.
Art Director (Jr.) at Bernstein GmbH, Bremen (Now named „beyond“)
February 1, 2014 - May 31, 2016
Handled corporate design, branding, UI/UX design, advertising ideation and creation, and packaging design; substituted senior art director for 6 months and acted as team lead; trained new apprentices.
Art Director (Jr.) at Bernstein GmbH, Bremen (Now named "beyond")
February 1, 2014 - May 31, 2016
Corporate design and branding, UI/UX design, advertising ideation and creation, packaging design, team lead substitute for 6 months, and training of new apprentices. Worked with clients like Bremer Landesbank, NGK, Bayer Garden, Bayer CropScience, Pheneo, Tesa Industry (Automotive), Henkel (Pritt), and Karlsberg (Mixery).
Art Director (Jr.) at Bernstein GmbH, Bremen (Heute: beyond)
February 1, 2014 - May 31, 2016
Led corporate design and branding, UI/UX design, campaign development including idea generation and execution, and packaging design. Temporarily led the team and mentored new trainees. Key clients included Bremer Landesbank, NGK, Bayer Garden, Bayer CropScience, and others.
Trainee: Media Designer – Digital & Print at grow Werbeagentur, Bremen
January 31, 2014 - July 9, 2025
Delivered web design, web development (HTML5, CSS, Wordpress), corporate design, print design, and illustration services for medium-sized clients in Bremen and surrounding areas.

Education

Gestaltungstechnischer Assistent & Fachhochschulreife at Berufsschulzentrum am Westerberg, Osnabrück
August 1, 2009 - June 30, 2011
Ausbildung zum Mediengestalter Digital & Print at grow Werbeagentur, Bremen
August 1, 2011 - January 31, 2014
Gestaltungstechnischer Assistent (Design Assistent) at Berufsschulzentrum am Westerberg, Osnabrück
August 1, 2009 - June 30, 2011
Trainee: Media Designer – Digital & Print at grow Werbeagentur, Bremen
August 1, 2011 - January 31, 2014
Gestaltungstechnischer Assistent (Design Assistent) at Berufsschulzentrum am Westerberg, Osnabrück
August 1, 2009 - June 30, 2011
Trainee: Media Designer – Digital & Print at grow Werbeagentur, Bremen
August 1, 2011 - January 31, 2014
Gestaltungstechnischer Assistent (Design Assistent) at Berufsschulzentrum am Westerberg, Osnabrück
August 1, 2009 - June 30, 2011
Trainee: Media Designer – Digital & Print at grow Werbeagentur, Bremen
August 1, 2011 - January 31, 2014
Gestaltungstechnischer Assistent (Design Assistent) at Berufsschulzentrum am Westerberg, Osnabrück
August 1, 2009 - June 30, 2011
Trainee: Media Designer – Digital & Print at grow Werbeagentur, Bremen
August 1, 2011 - January 31, 2014

Qualifications

User Centricity Specialist, User Research & Evaluation
October 1, 2023 - October 31, 2023
User Centricity Specialist
October 1, 2023 - July 9, 2025

Industry Experience

Media & Entertainment, Telecommunications, Transportation & Logistics, Healthcare, Professional Services, Financial Services, Consumer Goods, Non-Profit Organization, Retail, Software & Internet