I’m a Social Media Manager specialising in Instagram and TikTok growth. I build clear content systems, write scripts, edit short-form videos, and analyse key metrics to improve reach, retention and audience engagement.

Maria Fonseca

I’m a Social Media Manager specialising in Instagram and TikTok growth. I build clear content systems, write scripts, edit short-form videos, and analyse key metrics to improve reach, retention and audience engagement.

Available to hire

I’m a Social Media Manager specialising in Instagram and TikTok growth. I build clear content systems, write scripts, edit short-form videos, and analyse key metrics to improve reach, retention and audience engagement.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Production Assistant at Vistaprint
May 1, 2025 - June 7, 2025
Quality-checked and heat-transferred custom apparel/products; worked in a high-volume, accuracy-focused production environment.
Logistics Operator at Arvato
July 1, 2024 - March 31, 2025
Managed inventory and shipping in a time-sensitive environment; worked with multilingual teams and adapted quickly to new systems.
International Communications & Marketing Assistant at 5 Continentes Travel Agency, Portugal
June 1, 2024 - June 1, 2024
Supported brand communications for international clients, ensuring clear, accurate and engaging messaging across email, WhatsApp, and social channels. Assisted with social media tasks such as preparing captions, selecting visuals, and maintaining a consistent content calendar, increasing page interactions by 20%. Gathered customer stories and travel testimonials used as content inputs for social posts and website updates. Ensured consistency and managed customer engagement, improving satisfaction by 15%. Organized internal documentation, itineraries, and updates that supported marketing and operational workflows.
Social Media & Content Consultant at Freelance / Remote
February 1, 2023 - November 21, 2025
Managed Instagram and TikTok for small lifestyle and wellness brands, driving consistent audience growth and stronger brand storytelling. Created end-to-end content calendars including short-form scripts, hooks, posting schedules, and creative direction, increasing organic reach by 48% and engagement by 37% across clients. Produced Reels & TikTok content focused on value-driven storytelling, increasing average watch-time by 32% and boosting profile visits by 28%. Handled community management (comments, DMs, messages) with a professional tone, raising response rates by 40%. Tracked analytics via Instagram Insights and TikTok Analytics, reporting weekly KPIs and identifying opportunities to improve post-to-follower conversion by 25%. Used audience observations and platform trends to craft content that boosts growth, engagement and community interaction.
International Communications at 5 Continentes, Viagens e Turismo Lda
July 1, 2022 - June 30, 2024
Managed bookings and partnerships with international suppliers; translated and coordinated customer information across regions to facilitate smooth communications.
Marketing Intern at Brandi Studio Lda
April 1, 2022 - June 30, 2022
Social media planning, content creation, and copywriting; supported campaigns for clients in fashion, food, tech & non-profit sectors; helped organize offline events and photoshoots; conducted competition analysis.

Education

BA at ISCAP Porto, Portugal
September 1, 2019 - July 31, 2022
MBA in Marketing at ISCAP, Porto Accounting and Business School
September 1, 2019 - July 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Travel & Hospitality, Non-Profit Organization, Manufacturing, Consumer Goods, Media & Entertainment, Professional Services, Education