I am an experienced Project Manager and Digital Transformation Leader with a strong background in SEO, SMM, SEM, SaaS, and WordPress ecosystems. I enjoy managing cross-functional teams, driving marketing strategies, leading software projects, and delivering measurable business outcomes. I am currently seeking a senior or management role where I can leverage my skills in project delivery, digital marketing, quality assurance, and brand growth. Throughout my career, I have worked with a variety of industries and companies, overseeing digital marketing campaigns, SEO strategies, website projects, and software product development. I pride myself on aligning business objectives with operational excellence and innovation, and I’m always eager to collaborate and bring creative solutions to the table.

Muhammad Burhan

I am an experienced Project Manager and Digital Transformation Leader with a strong background in SEO, SMM, SEM, SaaS, and WordPress ecosystems. I enjoy managing cross-functional teams, driving marketing strategies, leading software projects, and delivering measurable business outcomes. I am currently seeking a senior or management role where I can leverage my skills in project delivery, digital marketing, quality assurance, and brand growth. Throughout my career, I have worked with a variety of industries and companies, overseeing digital marketing campaigns, SEO strategies, website projects, and software product development. I pride myself on aligning business objectives with operational excellence and innovation, and I’m always eager to collaborate and bring creative solutions to the table.

Available to hire

I am an experienced Project Manager and Digital Transformation Leader with a strong background in SEO, SMM, SEM, SaaS, and WordPress ecosystems. I enjoy managing cross-functional teams, driving marketing strategies, leading software projects, and delivering measurable business outcomes. I am currently seeking a senior or management role where I can leverage my skills in project delivery, digital marketing, quality assurance, and brand growth.

Throughout my career, I have worked with a variety of industries and companies, overseeing digital marketing campaigns, SEO strategies, website projects, and software product development. I pride myself on aligning business objectives with operational excellence and innovation, and I’m always eager to collaborate and bring creative solutions to the table.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Urdu
Fluent
Panjabi, Punjabi
Fluent
Hindi
Advanced

Work Experience

Digital Marketing Lead at TUVSW Standardization Certifications LLC (AOS)
February 16, 2024 - June 9, 2024
Managed and ran advertising campaigns on platforms like Meta, Google, and Bing. Led the SEO team, consisting of professionals in graphics, content, and development. Handled new website projects including queries, quotes, and invoicing. Worked on projects for various sister companies and oversaw development of company software products. Coordinated all project aspects as project manager.
Digital Marketing Lead at TUVSW Standardization Certifications LLC (AOS), Dubai, UAE
February 16, 2024 - June 20, 2024
Manage and run advertising campaigns on platforms like Meta, Google, and Bing. Lead the SEO team including graphics, content, and developers. Handle new website projects, address queries, provide quotes, and manage invoicing. Work on projects for various sister companies. Oversee development of company software products. Manage and coordinate all aspects of projects as a project manager.
Digital Marketing & SEO Specialist at Alliance Global Holding Group (LITPEAKS)
May 28, 2023 - January 31, 2024
Developed creative concepts and designs for websites, print collateral, and digital marketing campaigns. Increased awareness resulting in a 25% increase in leads and a 50% increase in sales via targeted email campaigns. Optimized multiple websites improving search engine rankings by 35% and organic CTR by 15%. Utilized Adobe Analytics for user behavior insights leading to a 20% reduction in bounce rates and 12% increase in conversion rates. Implemented social media strategy doubling followers and negotiated influencer partnerships to boost brand recognition. Developed an SEO strategy increasing organic search traffic by 30%.
Digital Marketing & SEO Specialist at Alliance Global Holding Group (LITPEAKS), Dubai, UAE
May 28, 2023 - January 31, 2024
Developed creative concepts and designs for websites, print collateral, and digital campaigns. Increased awareness of products and services resulting in a 25% rise in leads. Collaborated with designers and copywriters for ad campaigns. Created targeted email campaigns driving 50% sales increase. Optimized website contents improving search rankings by 35%. Utilized Adobe Analytics for insights improving bounce rates and conversion rates. Developed social media strategy doubling followers and secured influencer partnerships increasing brand recognition. Achieved 30% growth in organic search traffic through SEO strategies.
Director Strategic Marketing at Optimum Tech (DEVSBETA)
July 1, 2021 - March 31, 2023
Analyzed market trends and competitor strategies to optimize marketing. Developed a marketing strategy that increased sales by 40% in six months. Managed a team of nine marketing professionals and built relationships with key stakeholders to enhance collaboration. Developed and implemented a customer loyalty program for better engagement and retention. Prepared SEO performance reports to guide continuous improvement. Assisted Google Ads strategies resulting in a 20% ROI increase. Coordinated cross-functional teams ensuring project success.
Director Strategic Marketing at Optimum Tech (DEVSBETA), Pakistan
July 1, 2021 - March 31, 2023
Analyzed market trends and competitors to optimize marketing. Developed marketing strategy increasing sales by 40% in 6 months. Managed a team of 9 marketing professionals for campaign execution. Established stakeholder relationships improving collaboration. Developed customer loyalty program boosting engagement and retention. Prepared reports on SEO performance. Assisted in Google Ads strategies delivering 20% increase in ROI. Coordinated cross-functional teams for client project execution.
Digital Marketer & Operation Manager at White Rose Events by Shahzad (Royal Palm Marquee)
September 1, 2019 - July 31, 2021
Created and managed PPC campaigns achieving a 120% increase in conversion rate. Produced and edited images and videos increasing customer engagement significantly. Developed SEO strategies improving organic search rankings by 60%. Managed content delivery with a content calendar and editorial guidelines. Applied A/B testing to optimize content engagement and ROI. Supported YouTube strategy, increasing subscribers by 40% and video views by 35%. Managed quality assurance, supply chain, event booking, and policy implementation related to quality management.
Digital Marketer & Operation Manager at White Rose Events by Shahzad (Royal Palm Marquee)
September 1, 2019 - July 31, 2021
Created and managed PPC advertising achieving 120% increase in conversion. Produced and edited images for campaigns. Created videos increasing customer engagement by 100%. Developed SEO strategy improving rankings by 60%. Created content calendar and editorial guidelines. Utilized A/B testing for content optimization. Supported YouTube strategy increasing subscribers by 40% and video view growth by 35%. Ensured quality and managed event booking, supply chain, and operational audits.
Web Developer (Software PHP Development) at XuluLabs LLC
February 1, 2015 - January 31, 2016
Established best practices and documented software testing procedures improving product reliability. Reviewed software requirements and provided feedback to ensure customer needs were met.
Web Developer (Software PHP Development) at XuluLabs LLC (Pakistan)
February 1, 2015 - January 31, 2016
Established best practices and documented software testing procedures, improving product reliability. Reviewed software requirements and provided customer feedback ensuring software meets needs.

Education

MS/ M.Phil at University of Lahore, Lahore
January 1, 2019 - December 31, 2021
B.S. (Hons.) at Government College University Faisalabad
January 1, 2011 - December 31, 2015
MS/ M.Phil at University of Lahore, Lahore
January 1, 2019 - December 31, 2021
B.S. (Hons.) at Government College University Faisalabad
January 1, 2011 - December 31, 2015

Qualifications

Data Analytics (Google & Coursera)
January 1, 2022 - December 31, 2022
The Fundamental of Digital Marketing (Google Digital Garage)
January 1, 2022 - December 31, 2022
Advance Digital Marketing (DIGISKILLS)
January 1, 2022 - December 31, 2022
Advance Search Engine Optimization (DIGISKILLS)
January 1, 2022 - December 31, 2022
Advance Lead Generation (LINKEDIN)
January 1, 2022 - December 31, 2022
B2B Marketing on LinkedIn (LINKEDIN)
January 1, 2022 - December 31, 2022
SMM: Strategy and Optimization (LINKEDIN)
January 1, 2022 - December 31, 2022
Data Analytics (Google & Coursera)
January 1, 2021 - December 31, 2021
The Fundamental of Digital Marketing (Google Digital Garage)
January 1, 2021 - December 31, 2021
Advance Digital Marketing (DIGISKILLS)
January 1, 2021 - December 31, 2021
Advance Search Engine Optimization (DIGISKILLS)
January 1, 2021 - December 31, 2021
Advance Lead Generation (LINKEDIN)
January 1, 2021 - December 31, 2021
B2B Marketing on LinkedIn (LINKEDIN)
January 1, 2021 - December 31, 2021
SMM: Strategy and Optimization (LINKEDIN)
January 1, 2021 - December 31, 2021

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Travel & Hospitality, Education, Retail