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I am a recent graduate in Journalism from Universitas Multimedia Nusantara with a strong foundation in media production, storytelling, and digital communication. Creative, communicative, and adaptive, I have hands-on experience in news writing, video editing, and mobile content creation across platforms such as TikTok and Instagram. I enjoy producing engaging and dynamic content that connects with audiences and helps grow brand presence. Eager to contribute to dynamic teams in social media and editorial environments, I bring skills in scriptwriting, voice-over narration, and visual storytelling to deliver compelling stories that resonate with digital audiences. I am passionate about using my editorial and content strategy expertise to create meaningful and impactful content.…I am a recent graduate in Journalism from Universitas Multimedia Nusantara with a strong foundation in media production, storytelling, and digital communication. Creative, communicative, and adaptive, I have hands-on experience in news writing, video editing, and mobile content creation across platforms such as TikTok and Instagram. I enjoy producing engaging and dynamic content that connects with audiences and helps grow brand presence. Eager to contribute to dynamic teams in social media and editorial environments, I bring skills in scriptwriting, voice-over narration, and visual storytelling to deliver compelling stories that resonate with digital audiences. I am passionate about using my editorial and content strategy expertise to create meaningful and impactful content.

Sherlina Purnamasari

Video Editor, Voiceover Artist, Social Media Manager, +4

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I am a recent graduate in Journalism from Universitas Multimedia Nusantara with a strong foundation in media production, storytelling, and digital communication. Creative, communicative, and adaptive, I have hands-on experience in news writing, video editing, and mobile content creation across platforms such as TikTok and Instagram. I enjoy producing engaging and dynamic content that connects with audiences and helps grow brand presence. Eager to contribute to dynamic teams in social media and editorial environments, I bring skills in scriptwriting, voice-over narration, and visual storytelling to deliver compelling stories that resonate with digital audiences. I am passionate about using my editorial and content strategy expertise to create meaningful and impactful content.…I am a recent graduate in Journalism from Universitas Multimedia Nusantara with a strong foundation in media production, storytelling, and digital communication. Creative, communicative, and adaptive, I have hands-on experience in news writing, video editing, and mobile content creation across platforms such as TikTok and Instagram. I enjoy producing engaging and dynamic content that connects with audiences and helps grow brand presence. Eager to contribute to dynamic teams in social media and editorial environments, I bring skills in scriptwriting, voice-over narration, and visual storytelling to deliver compelling stories that resonate with digital audiences. I am passionate about using my editorial and content strategy expertise to create meaningful and impactful content.

Available to hire

I am a recent graduate in Journalism from Universitas Multimedia Nusantara with a strong foundation in media production, storytelling, and digital communication. Creative, communicative, and adaptive, I have hands-on experience in news writing, video editing, and mobile content creation across platforms such as TikTok and Instagram. I enjoy producing engaging and dynamic content that connects with audiences and helps grow brand presence.

Eager to contribute to dynamic teams in social media and editorial environments, I bring skills in scriptwriting, voice-over narration, and visual storytelling to deliver compelling stories that resonate with digital audiences. I am passionate about using my editorial and content strategy expertise to create meaningful and impactful content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Short Video Editor at RKP Manajemen

December 31, 2024 - July 8, 2025

Edited short-form video content for influencers with over 100k followers, aligning with their personal brand and audience preferences. Wrote scripts and recorded voice-overs using narrative techniques to boost viewer engagement. Implemented storytelling frameworks such as lead-hook-climax to improve watch time. Directed visual setups including art direction for backgrounds and props to enhance visual storytelling.

Social Media at PT. Gramedia Pustaka Utama

October 31, 2023 - July 8, 2025

Produced mobile video content as videographer and editor for Pesta Literasi 2023, a large-scale public event with national authors and public figures. Created TikTok content promoting new book releases, contributing to a 25% increase in engagement rate. Captured event footage, conducted interviews, and delivered same-day edits for BukuGPU’s Instagram and TikTok. Wrote press releases and newsletters supporting PR and marketing campaigns. Collaborated on content strategy targeting Gen Z audiences, helping grow TikTok followers by 18% within 3 months.

Social Media at Universitas Multimedia Nusantara

June 30, 2025 - July 8, 2025

Created engaging mobile video content as videographer and editor for Instagram Reels. Developed and executed monthly content plans aligned with the university's communication goals. Achieved 21k views for open house UMN content, one of the highest-performing posts. Contributed to a 15% increase in Instagram engagement through consistent and creative visual storytelling. Successfully grew 500+ new followers within 2 months.

News Reporter at IDN Times

April 30, 2024 - July 8, 2025

Wrote and published 200+ digital news articles using SEO strategies to increase visibility and maximize organic reach. Conducted interviews with public figures including politicians and influencers, ensuring timely and relevant content for digital audiences. Produced multimedia content while reporting in the field, supporting both written articles and visual storytelling for social media. Pitched story ideas based on social trends and audience insights, resulting in articles reaching over 10,000 views.

Short Video Editor at RKP Manajemen

December 31, 2024 - July 25, 2025

Edited short-form video content for influencers with over 100k followers, ensuring alignment with their personal brand and audience preferences. Wrote scripts and recorded voice-overs, applying narrative techniques to improve viewer engagement and message clarity. Implemented storytelling frameworks (lead-hook-climax) to enhance content flow and improve watch time. Took product videos and directed visual setups, including art direction for backgrounds and props to enhance visual storytelling and aesthetic appeal.

Social Media at PT. Gramedia Pustaka Utama

October 31, 2023 - July 25, 2025

Produced mobile video content as videographer and editor for Pesta Literasi 2023, a large-scale public event attended by national authors and public figures. Created TikTok content promoting new book releases, contributing to a 25% increase in engagement rate during the campaign period. Captured real-time event footage, conducted on-the-spot interviews, and delivered same-day edits for use on BukuGPU’s Instagram and TikTok. Wrote press releases and newsletters to support PR and marketing campaigns. Collaborated on a content strategy targeting Gen Z audiences, helping to grow TikTok followers by 18% within 3 months.

Social Media at Universitas Multimedia Nusantara

June 30, 2025 - July 25, 2025

Created engaging mobile video content as videographer and editor for Instagram Reels. Developed and executed monthly content plan aligned with the university’s communication goals. Successfully achieved 21k views for open house UMN content, making one of the highest-performing posts during the campaign period. Contributed to a 15% increase in Instagram engagement rate through consistent and creative visual storytelling. Successfully grew 500+ new followers within 2 months.

News Reporter at IDN Times

April 30, 2024 - July 25, 2025

Wrote and published over 200 digital news articles, utilizing SEO strategies to increase visibility and maximize organic reach through Google and social media platforms. Conducted interviews with public figures, including doorstop interviews with politicians and influencers, ensuring timely and relevant content for a digital-first audience. Produced multimedia content (videos and photos) while reporting in the field, supporting both written articles and visual storytelling for social media use. Pitched story ideas based on social trends and audience insights, contributing to articles that reached more than 10,000 views.