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Hi, I’m Rachel Lawrence, a passionate producer and creative director with a knack for leading live and hybrid event productions. I have over a decade of experience in sports broadcasting, corporate events, and entertainment projects, creating engaging stories and seamless experiences for audiences both online and in-person. Whether I’m behind the camera or on-screen hosting, I love bringing creative ideas to life. I thrive on collaborative environments where I can manage talent, direct technical teams, and design creative strategies that resonate across multiple platforms. When I’m not producing compelling content, you might find me mentoring young professionals or exploring new digital tools to enhance audience engagement.…Hi, I’m Rachel Lawrence, a passionate producer and creative director with a knack for leading live and hybrid event productions. I have over a decade of experience in sports broadcasting, corporate events, and entertainment projects, creating engaging stories and seamless experiences for audiences both online and in-person. Whether I’m behind the camera or on-screen hosting, I love bringing creative ideas to life. I thrive on collaborative environments where I can manage talent, direct technical teams, and design creative strategies that resonate across multiple platforms. When I’m not producing compelling content, you might find me mentoring young professionals or exploring new digital tools to enhance audience engagement.

Rachel Lawrence

Film Producer, Creative Director, Video Editor, +2

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Hi, I’m Rachel Lawrence, a passionate producer and creative director with a knack for leading live and hybrid event productions. I have over a decade of experience in sports broadcasting, corporate events, and entertainment projects, creating engaging stories and seamless experiences for audiences both online and in-person. Whether I’m behind the camera or on-screen hosting, I love bringing creative ideas to life. I thrive on collaborative environments where I can manage talent, direct technical teams, and design creative strategies that resonate across multiple platforms. When I’m not producing compelling content, you might find me mentoring young professionals or exploring new digital tools to enhance audience engagement.…Hi, I’m Rachel Lawrence, a passionate producer and creative director with a knack for leading live and hybrid event productions. I have over a decade of experience in sports broadcasting, corporate events, and entertainment projects, creating engaging stories and seamless experiences for audiences both online and in-person. Whether I’m behind the camera or on-screen hosting, I love bringing creative ideas to life. I thrive on collaborative environments where I can manage talent, direct technical teams, and design creative strategies that resonate across multiple platforms. When I’m not producing compelling content, you might find me mentoring young professionals or exploring new digital tools to enhance audience engagement.

Available to hire

Hi, I’m Rachel Lawrence, a passionate producer and creative director with a knack for leading live and hybrid event productions. I have over a decade of experience in sports broadcasting, corporate events, and entertainment projects, creating engaging stories and seamless experiences for audiences both online and in-person. Whether I’m behind the camera or on-screen hosting, I love bringing creative ideas to life.

I thrive on collaborative environments where I can manage talent, direct technical teams, and design creative strategies that resonate across multiple platforms. When I’m not producing compelling content, you might find me mentoring young professionals or exploring new digital tools to enhance audience engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

OVEE Manager at ITVS

December 31, 2023 - July 8, 2025

Produced and managed live virtual events engaging over 179,000 attendees annually. Directed talent and hosts through pre-production, rehearsals, and live show execution. Led UI redesigns to improve platform experience for PBS stations and 200+ clients. Developed strategic sponsorship initiatives to enhance audience reach and partner value.

Creative Director & Social Media Manager at Boudin Bakery

December 31, 2020 - July 8, 2025

Led branding, marketing, and sponsorship strategies across digital, social, and broadcast channels. Managed corporate partnerships and community sponsorship activations to strengthen brand visibility. Oversaw website redesign and app development to enhance customer experience and engagement. Directed video production for advertising campaigns, social media, and in-store digital displays. Designed creative assets for promotional materials, ensuring cohesive brand messaging across platforms.

Producer, Show Caller & Director at RL Productions

January 1, 2020 - Present

Lead production teams for live and hybrid events, ensuring seamless execution and audience engagement. Direct live shows and coordinate all technical and audience-facing elements, ensuring high production value. Produce original video content for broadcast, web, and social media, specializing in live event storytelling. Design creative strategies for corporate, lifestyle, and entertainment projects to enhance audience engagement. Provide talent management, public speaking, and on-camera hosting for live and digital productions.

Senior Producer at San Francisco Giants

December 31, 2015 - July 8, 2025

Produced and directed live in-game entertainment, commercials, and viral content to enhance fan engagement. Managed sponsorship integrations, ensuring seamless execution of brand partnerships within live productions. Served as producer for the Emmy-winning 'Inside the Clubhouse', managing talent, scripts, and show timing. On-camera talent for player interviews and lifestyle segments, elevating audience connection. Directed production crews for live events, delivering high-quality broadcasts and in-game activations. Mentored emerging talent through the sports broadcast internship program. Developed creative design elements and video content for in-stadium experiences and digital platforms. Led video editing for branded content and marketing materials, aligning production with strategic goals.

Freelance Sports Broadcast at Program Productions, Inc.

January 1, 2005 - Present

Supported major sporting events including Super Bowl 50, Warriors, 49ers, and Earthquakes as Technical Director, Graphic Designer, and Live Producer. Managed broadcast operations with Chyron and Parab systems for professional and collegiate sports. Collaborated with teams and sponsors to integrate branding and messaging into live sports productions.