BS

Hi, I'm Bryanna Soh, an Information Science graduate from the University of Maryland.

About

Hi, I’m Bryanna Soh, an Information Science graduate from the University of Maryland. I have a passion for marketing analytics and data-driven decision making, having worked with several companies to optimize their campaigns and improve performance metrics. I enjoy collaborating with teams to create impactful digital marketing strategies and innovative web solutions.

With experience in Python, SQL, Tableau, and a variety of marketing tools, I strive to turn complex data into clear insights that drive business growth. I’m always eager to learn new skills and take on challenges that help me grow both personally and professionally.

  • 3 years' experience
  • Joined July 2025

Languages

  • EnglishFluent
  • FrenchFluent

Industry experience

  • Financial Services
  • Professional Services
  • Retail
  • Software & Internet
  • Media & Entertainment

Work experience· 4 roles

Junior Marketing Consultant · Broadridge Financial Solutions Inc.Dec 2024 – Present · 2 yrs

Created and optimized marketing content across email and social platforms to grow audience reach by 25%. Assisted in planning and promoting 10+ webinars and virtual events to increase attendee registration rates. Ensured 100% on-time campaign delivery by coordinating with company-wide teams and managing timelines and assets.

Performance Analytics Intern · Edelman Data & IntelligenceNov 2024 – Jul 2025 · 9 mos

Collaborated closely with cross-functional teams to reduce weekly and monthly data reporting time by 50%. Interfaced with account managers to analyze key performance indicators for the TJX brand to provide actionable recommendations for social campaign improvements. Built Tableau dashboards to visualize business metrics and present insights effectively.

Information Science Student Ambassador · College of Information StudiesMay 2024 – Jul 2025 · 1 yr 3 mos

Partnered with peer leaders and university staff to enhance business solutions and resource sharing. Managed over 2,000 academic profiles in the system network to streamline data integration. Led efforts to optimize data processes and strengthen the overall academic experience for students.

Marketing Data Analyst Intern · ExperianAug 2023 – Jul 2025 · 2 yrs

Education

B.S. · University of Maryland, College Park, MD2020 – 2024

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