Available to hire
Hi, I’m Bryanna Soh, an Information Science graduate from the University of Maryland. I have a passion for marketing analytics and data-driven decision making, having worked with several companies to optimize their campaigns and improve performance metrics. I enjoy collaborating with teams to create impactful digital marketing strategies and innovative web solutions.
With experience in Python, SQL, Tableau, and a variety of marketing tools, I strive to turn complex data into clear insights that drive business growth. I’m always eager to learn new skills and take on challenges that help me grow both personally and professionally.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Work Experience
Junior Marketing Consultant at Broadridge Financial Solutions Inc.
December 1, 2024 - PresentCreated and optimized marketing content across email and social platforms to grow audience reach by 25%. Assisted in planning and promoting 10+ webinars and virtual events to increase attendee registration rates. Ensured 100% on-time campaign delivery by coordinating with company-wide teams and managing timelines and assets.
Performance Analytics Intern at Edelman Data & Intelligence
November 30, 2024 - July 8, 2025Collaborated closely with cross-functional teams to reduce weekly and monthly data reporting time by 50%. Interfaced with account managers to analyze key performance indicators for the TJX brand to provide actionable recommendations for social campaign improvements. Built Tableau dashboards to visualize business metrics and present insights effectively.
Information Science Student Ambassador at College of Information Studies
May 31, 2024 - July 8, 2025Partnered with peer leaders and university staff to enhance business solutions and resource sharing. Managed over 2,000 academic profiles in the system network to streamline data integration. Led efforts to optimize data processes and strengthen the overall academic experience for students.
Marketing Data Analyst Intern at Experian
August 31, 2023 - July 8, 2025Communicated complex analytics and metrics to both technical and non-technical stakeholders. Joined the finance team to forecast marketing budgets to improve resource allocation across campaigns. Contributed to a 15% increase in Google search traffic through strategic keyword analysis.
Education
B.S. at University of Maryland, College Park, MD
August 1, 2020 - May 31, 2024Qualifications
Industry Experience
Financial Services, Professional Services, Retail, Software & Internet, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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