Hi! I'm Lina Vanidhis, a Marketing, Engagement & Communications Strategist with over 20 years of experience crafting impactful brand and communication strategies. I've had the pleasure of working with high-profile clients across EMEA and the US, helping them boost engagement and visibility through innovative digital and social media campaigns. I love designing value-driven communication strategies that truly connect businesses with their audiences. I thrive on managing multi-disciplinary projects involving digital transformation, customer experience redesign, and metrics-driven marketing initiatives. Bilingual and cross-culturally adept, I enjoy leading diverse teams and delivering results that make a measurable impact. Let's connect and elevate your brand's story together!…

Lina I. Vanidhis

Hi! I'm Lina Vanidhis, a Marketing, Engagement & Communications Strategist with over 20 years of experience crafting impactful brand and communication strategies. I've had the pleasure of working with high-profile clients across EMEA and the US, helping them boost engagement and visibility through innovative digital and social media campaigns. I love designing value-driven communication strategies that truly connect businesses with their audiences. I thrive on managing multi-disciplinary projects involving digital transformation, customer experience redesign, and metrics-driven marketing initiatives. Bilingual and cross-culturally adept, I enjoy leading diverse teams and delivering results that make a measurable impact. Let's connect and elevate your brand's story together!…

Available to hire

Hi! I’m Lina Vanidhis, a Marketing, Engagement & Communications Strategist with over 20 years of experience crafting impactful brand and communication strategies. I’ve had the pleasure of working with high-profile clients across EMEA and the US, helping them boost engagement and visibility through innovative digital and social media campaigns. I love designing value-driven communication strategies that truly connect businesses with their audiences.

I thrive on managing multi-disciplinary projects involving digital transformation, customer experience redesign, and metrics-driven marketing initiatives. Bilingual and cross-culturally adept, I enjoy leading diverse teams and delivering results that make a measurable impact. Let’s connect and elevate your brand’s story together!

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Skills

Experience Level

Language

Greek, Modern
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Intermediate

Work Experience

Head of Marketing and Communication at OWS
February 29, 2020 - July 8, 2025
Orchestrated branding strategies across multiple markets including Greece, Poland, Serbia, Czech Republic, and Pakistan. Spearheaded the launch of innovative e-shop platforms and leveraged Web3 and authentication technologies to engage diverse audiences. Restructured and led the marketing department, managing a team of 10, which resulted in a 20% increase in productivity. Developed and supervised branding strategies for OWS leading to a 30% increase in brand awareness. Project managed new e-shop platforms and tailored communication strategies to different markets.
Head of Marketing and Communication at OWS
February 29, 2020 - July 8, 2025
Orchestrated branding strategies across multiple markets including Greece, Poland, Serbia, Czech Republic, and Pakistan. Spearheaded the launch of innovative e-shop platforms using Web3 and authentication technologies. Restructured and led the Marketing Department, staffing and managing a team of 10, leading to a 20% increase in productivity. Developed and supervised branding strategies resulting in a 30% increase in brand awareness across four countries. Managed project execution of e-shop platforms tailored to diverse markets.
Group Account Planning & Operations Manager at Admine
February 28, 2019 - July 8, 2025
Developed and supervised comprehensive communication strategies, leading the execution of 360-degree campaigns ensuring cohesive and impactful messaging across channels. Directed brand strategy and architecture to strengthen brand identity and market positioning. Oversaw creative direction and copywriting for social campaigns to drive engagement. Managed digital strategy development and campaign supervision. Supervised corporate and promotional events, and trained mid-level client service executives improving team performance and client service quality. Revitalized Makedonia Palace’s brand as Thessaloniki’s premier hotel, tripling restaurant foot traffic and redesigning the online platform, resulting in an 18% increase in reservations and a 26% rise in guest satisfaction.
Group Account Planning & Operations Manager at Admine
February 28, 2019 - July 8, 2025
Developed and supervised comprehensive communication strategies and 360-degree campaigns ensuring cohesive and impactful messaging. Directed brand strategy and architecture, strengthening brand identity and market positioning. Managed creative direction and copywriting for social campaigns, enhancing engagement. Supervised digital strategy development and campaign execution. Conceptualized, designed, and executed corporate and promotional events. Trained mid-level client service executives, improving team performance and client service quality. Revitalized Makedonia Palace’s brand as Thessaloniki’s premier hotel, tripling restaurant foot traffic, redesigning the online platform, increasing reservations by 18%, and raising guest satisfaction by 26%.
Adjunct Lecturer at University of York, City College (former University of Sheffield International Faculty)
June 30, 2017 - July 8, 2025
Taught over 20 undergraduate and postgraduate Business Administration classes across Thessaloniki and Sofia campuses. Completed courses in Communication Process & Consumer Behavior, and Event Management.
Adjunct Lecturer at University of York, City College (former University of Sheffield International Faculty)
June 30, 2017 - July 8, 2025
Taught more than 20 undergraduate and postgraduate Business Administration classes across Thessaloniki and Sofia campuses. Completed courses in Communication Process & Consumer Behavior and Event Management.
Marketing Communications Strategist at Monks
March 31, 2017 - July 8, 2025
Developed and supervised comprehensive brand strategies and communication plans ensuring cohesive messaging across all channels. Managed innovative digital (web & social) strategies to enhance online presence and audience engagement. Oversaw execution of digital campaigns, driving significant increases in brand visibility and interaction. Developed social media content strategy and monitoring, resulting in improved engagement and follower growth. Responsible for new business development.
Marketing Communications Strategist at Monks
March 31, 2017 - July 8, 2025
Developed and supervised comprehensive brand strategies and communication plans to ensure cohesive messaging across all channels. Created and managed innovative digital (web & social) strategies to enhance online presence and audience engagement. Oversaw digital campaign execution driving significant increases in brand visibility and interaction. Developed social media content strategies and managed pages resulting in improved engagement and follower growth. Participated in new business development.
Client Planning & Operations Director at Admine
April 30, 2013 - July 8, 2025
Managed client service team including staffing, training, and performance evaluation. Developed and supervised comprehensive communication plans. Led brand strategy development enhancing market positioning. Managed traditional and digital/social media strategies and corporate/promotional events boosting brand visibility. Handled sponsorship activities enhancing brand partnerships and visibility. Managed a yearly communications budget of €1.2M, increasing footfall by 400% within 1.5 years at City Gate Shopping Mall and tripling first-year revenue. Directed communication strategy for Porto Carras Resort and Casino, positioning them successfully in Greek and Balkan markets.
Client Planning & Operations Director at Admine
April 30, 2013 - July 8, 2025
Managed the client service team including staffing, training, and performance evaluation. Developed and supervised deployment of comprehensive communication plans. Led development of brand strategies to enhance market positioning. Oversaw traditional and digital/social media strategies and executed corporate and promotional events. Managed sponsorship activities to enhance brand partnerships and visibility. Managed a yearly communications budget of €1.2M, increasing footfall by 400% within 1.5 years and tripling first-year revenue at City Gate Shopping Mall. Led communication strategy for Porto Carras Resort and Porto Carras Casino, positioning them as premier destinations and boosting guest engagement.
Marketing Communications Strategist, Consultant at Freelance Professional services
January 1, 2013 - Present
Developed and supervised comprehensive communication and brand strategies for high-profile clients such as OPAP Cyprus and Titan Greece, driving a 23% increase in brand growth and market recognition. Created and managed innovative digital and social media strategies, enhancing brand visibility and audience engagement through targeted campaigns. Consulted on client service management for advertising agencies, improving client relations and streamlining service delivery. Designed persuasive messaging and multimedia content capturing business priorities and resonating with diverse audiences, leading to increased engagement. Led cross-functional teams in public relations and internal communications, overseeing crisis communication strategies and high-impact performance marketing initiatives. Redesigned customer experience touchpoints for clients like NEWLIFE IVF and Mythologia to enhance engagement and satisfaction. Oversaw marketing transformation initiatives optimizing processes for effi
Marketing Communications Strategist, Consultant at Freelance Professional services
January 1, 2013 - Present
Developed and supervised comprehensive communication and brand strategies for high-profile clients such as OPAP Cyprus and Titan Greece, achieving a 23% increase in brand growth and market recognition. Created and managed innovative digital and social media strategies, enhancing brand visibility and audience engagement through targeted campaigns. Consulted on client service management for advertising agencies, improving client relations and streamlining service delivery. Designed persuasive messaging and multimedia content resonating with diverse audiences, leading to increased engagement. Led public relations and internal communications, crisis communication strategies, and high-impact performance marketing initiatives. Redesigned customer experience touchpoints for clients like NEWLIFE IVF and Mythologia, optimizing marketing processes and budgets. Worked on digital transformation projects bridging Web2 & Web3 technologies for clients such as DVERSE and others across EMEA & US.

Education

MBA at European University
September 1, 2001 - June 30, 2002
Bachelor in Business Administration at The American College of Thessaloniki
September 1, 1996 - June 30, 2000
High school at Anatolia College
September 1, 1990 - June 30, 1996
MBA at European University
September 1, 2001 - June 30, 2002
Bachelor in Business Administration at The American College of Thessaloniki
September 1, 1996 - June 30, 2000
High school Diploma at Anatolia College
September 1, 1990 - June 30, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Retail, Travel & Hospitality, Financial Services, Education, Software & Internet, Healthcare, Consumer Goods

Skills

Experience Level