Available to hire
Hi, I’m Mingfeng Li, an MBA candidate specializing in marketing with a strong foundation in human resources management and psychology. I am a creative and results-driven professional who is passionate about developing innovative marketing strategies that engage and inspire customers.
With experience in customer service and human resources management, I leverage psychological insights to enhance customer experiences and optimize employee relations. My ability to blend analytical thinking with creativity helps me develop effective marketing solutions, drive business growth, and improve organizational performance.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Assistant Manager at China Construction Bank
August 1, 2021 - September 20, 2025Delivered exceptional customer service by actively listening to client concerns, resolving issues professionally, and ensuring a positive experience, leading to enhanced customer satisfaction. Improved store aesthetics by revamping display layouts, resulting in a more visually appealing environment that increased customer engagement and enhanced the overall shopping experience. Worked closely with the management team to optimize store operations, contributing to a smoother workflow and improved team efficiency, allowing for a more focused approach to complex tasks.
Customer Service Representative at China Construction Bank
June 1, 2021 - September 20, 2025Gained the trust of management by successfully handling store opening and closing procedures, demonstrating responsibility and attention to detail in every step. Assisting with customer service tasks during busy periods, alleviated pressure on the leadership team and allowed them to concentrate on high-priority tasks, improving overall team performance.
Human Resources Assistant at AVIC Tiefu Human Resources Co., Ltd
September 30, 2020 - September 20, 2025Collaborated with the HR team to enhance the talent introduction mechanism, using strategic insights and data analysis to streamline recruitment processes and attract top candidates, contributing to more efficient talent acquisition. Played a key role in organizing and analyzing HR-related data, compiling reports that provided actionable insights, enabling the team to make informed decisions and improve workforce planning. Assisted in overseeing regional performance appraisals by working closely with managers to ensure timely feedback was given, helping to improve employee engagement and the alignment of individual performance with company goals.
Assistant Manager at China Construction Bank, Li Xian
August 1, 2021 - September 20, 2025Delivered exceptional customer service by actively listening to client concerns, resolving issues professionally, and ensuring a positive experience, leading to enhanced customer satisfaction. Improved store aesthetics by revamping display layouts, creating a more visually engaging environment that increased customer engagement. Collaborated with the management team to optimize store operations, contributing to smoother workflows and improved team efficiency.
Customer Service Representative at China Construction Bank, Li Xian
June 1, 2021 - September 20, 2025Gained the trust of management by successfully handling store opening and closing procedures, demonstrating responsibility and attention to detail. Assisted with customer service tasks during busy periods, alleviating pressure on leadership and improving overall team performance.
Human Resources Assistant at AVIC Tiefu Human Resources Co., Ltd, Chang Sha
September 1, 2020 - September 20, 2025Collaborated with the HR team to enhance talent introduction mechanisms using strategic insights and data analysis to streamline recruitment processes and attract top candidates. Analyzed HR data and compiled reports to provide actionable insights for workforce planning. Supported regional performance appraisals by coordinating with managers to ensure timely feedback, improving employee engagement and alignment with company goals.
Content Marketing Specialist at PersonaChat (AI Resume & Career Support Startup)
September 1, 2025 - December 1, 2025Promoted the community on Reddit by creating targeted, engaging posts that encouraged users to submit resumes, helping grow the user base from zero to consistent weekly engagement. Built the knowledge foundation and profile content for the community page, strengthening the company’s brand credibility and improving user experience. Wrote compelling marketing content that increased weekly community visits from 0 to 30 and received positive feedback from both users and leadership for driving awareness and adoption.
Recreation Staff at Rapelje Lodge Long-Term Care Home
May 1, 2025 - August 1, 2025Built meaningful relationships with residents, many with dementia, hearing impairments, or limited mobility, by engaging in friendly conversations, reading books and magazines, and adapting communication methods to ensure comfort and connection. Supported daily and weekly recreational programs (e.g., bingo, balloon volleyball, painting, outdoor walks) and assisted with special events; received positive feedback for professionalism, compassion, and resident support.
Education
MBA at Brock University
September 1, 2024 - April 1, 2026BMOS in Human Resources Management at The University of Western Ontario
September 1, 2019 - April 1, 2024MBA in Marketing Co-op at Brock University
September 1, 2024 - April 1, 2026BMOS in Human Resources Management at The University of Western Ontario (Western)
September 1, 2019 - April 1, 2024MBA in Marketing at Brock University
September 1, 2024 - April 1, 2026BMOS in Human Resources Management at The University of Western Ontario (Western)
September 1, 2019 - April 1, 2024Qualifications
HubSpot Academy Social Media Marketing
January 11, 2030 - December 6, 2025SEMrush Certification – Social Media Marketing, Marketing Analytics, Content Marketing, and SEO
January 11, 2030 - December 6, 2025Industry Experience
Financial Services, Education, Professional Services, Media & Entertainment, Healthcare, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Brand Strategist
We have the best brand strategist experts on Twine. Hire a brand strategist in Thorold today.