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Mingfeng Li

Available to hire

I am an MBA candidate specializing in marketing with a strong foundation in human resources management and psychology.

About

I am an MBA candidate specializing in marketing with a strong foundation in human resources management and psychology. Passionate about creating innovative marketing strategies that engage and inspire customers, I combine my experience in customer service and HR to enhance customer experiences and optimize employee relations. My skill set balances analytical thinking with creativity, allowing me to develop effective marketing solutions that drive business growth and improve organizational performance.

With hands-on experience in customer service roles and human resources assistance, I leverage psychological insights to bring meaningful improvements in both customer engagement and team efficiency. I thrive in collaborative environments and am dedicated to continuous learning and leadership, as demonstrated by my extracurricular involvement and recognition in leadership and volunteer service.

  • 4 years' experience
  • Joined July 2025

Industry experience

  • Financial Services
  • Retail
  • Professional Services
  • Education
  • Non-Profit Organization

Work experience· 6 roles

Assistant Manager · China Construction Bank, Li XianAug 2021 – Aug 2025 · 4 yrs 1 mo

Delivered exceptional customer service by actively listening to client concerns, resolving issues professionally, and ensuring a positive experience, which led to improved customer satisfaction. Enhanced store aesthetics through revamped display layouts, increasing customer engagement and improving the overall shopping environment. Collaborated closely with management to optimize operations, contributing to smoother workflow and increased team efficiency.

Assistant Manager · China Construction Bank, Li XianAug 2021 – Jul 2025 · 4 yrs

Delivered exceptional customer service by actively listening to client concerns, resolving issues professionally, and ensuring a positive experience, leading to enhanced customer satisfaction. Improved store aesthetics by revamping display layouts, resulting in a more visually appealing environment that increased customer engagement and enhanced the overall shopping experience. Worked closely with the management team to optimize store operations, contributing to a smoother workflow and improved team efficiency, allowing for a more focused approach to complex tasks.

Customer Service Representative · China Construction Bank, Li XianJun 2021 – Aug 2025 · 4 yrs 3 mos

Successfully handled store opening and closing procedures, demonstrating responsibility and meticulous attention to detail. Supported customer service activities during peak times, alleviating leadership workload and improving team performance.

Customer Service Representative · China Construction Bank, Li XianJun 2021 – Jul 2025 · 4 yrs 2 mos
Human Resources Assistant · AVIC Tiefu Human Resources Co., Ltd, Chang ShaSep 2020 – Aug 2025 · 5 yrs
Human Resources Assistant · AVIC Tiefu Human Resources Co., Ltd, Chang ShaSep 2020 – Jul 2025 · 4 yrs 11 mos

Education

BMOS · The University of Western Ontario (Western), London, ON2019 – 2024
MBA in Marketing Co-op · Brock University2024 – 2026
BMOS in Human Resources Management · The University of Western Ontario (Western)2019 – 2024

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