I am an MBA candidate specializing in marketing with a strong foundation in human resources management and psychology. Passionate about creating innovative marketing strategies that engage and inspire customers, I combine my experience in customer service and HR to enhance customer experiences and optimize employee relations. My skill set balances analytical thinking with creativity, allowing me to develop effective marketing solutions that drive business growth and improve organizational performance. With hands-on experience in customer service roles and human resources assistance, I leverage psychological insights to bring meaningful improvements in both customer engagement and team efficiency. I thrive in collaborative environments and am dedicated to continuous learning and leadership, as demonstrated by my extracurricular involvement and recognition in leadership and volunteer service.

Mingfeng Li

I am an MBA candidate specializing in marketing with a strong foundation in human resources management and psychology. Passionate about creating innovative marketing strategies that engage and inspire customers, I combine my experience in customer service and HR to enhance customer experiences and optimize employee relations. My skill set balances analytical thinking with creativity, allowing me to develop effective marketing solutions that drive business growth and improve organizational performance. With hands-on experience in customer service roles and human resources assistance, I leverage psychological insights to bring meaningful improvements in both customer engagement and team efficiency. I thrive in collaborative environments and am dedicated to continuous learning and leadership, as demonstrated by my extracurricular involvement and recognition in leadership and volunteer service.

Available to hire

I am an MBA candidate specializing in marketing with a strong foundation in human resources management and psychology. Passionate about creating innovative marketing strategies that engage and inspire customers, I combine my experience in customer service and HR to enhance customer experiences and optimize employee relations. My skill set balances analytical thinking with creativity, allowing me to develop effective marketing solutions that drive business growth and improve organizational performance.

With hands-on experience in customer service roles and human resources assistance, I leverage psychological insights to bring meaningful improvements in both customer engagement and team efficiency. I thrive in collaborative environments and am dedicated to continuous learning and leadership, as demonstrated by my extracurricular involvement and recognition in leadership and volunteer service.

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Language

English
Fluent

Work Experience

Assistant Manager at China Construction Bank, Li Xian
August 31, 2021 - July 8, 2025
Delivered exceptional customer service by actively listening to client concerns, resolving issues professionally, and ensuring a positive experience, leading to enhanced customer satisfaction. Improved store aesthetics by revamping display layouts, resulting in a more visually appealing environment that increased customer engagement and enhanced the overall shopping experience. Worked closely with the management team to optimize store operations, contributing to a smoother workflow and improved team efficiency, allowing for a more focused approach to complex tasks.
Customer Service Representative at China Construction Bank, Li Xian
June 30, 2021 - July 8, 2025
Gained the trust of management by successfully handling store opening and closing procedures, demonstrating responsibility and attention to detail in every step. Assisted with customer service tasks during busy periods, alleviating pressure on the leadership team and allowing them to concentrate on high-priority tasks, improving overall team performance.
Human Resources Assistant at AVIC Tiefu Human Resources Co., Ltd, Chang Sha
September 30, 2020 - July 8, 2025
Collaborated with the HR team to enhance the talent introduction mechanism, using strategic insights and data analysis to streamline recruitment processes and attract top candidates, contributing to more efficient talent acquisition. Played a key role in organizing and analyzing HR-related data, compiling reports that provided actionable insights, enabling the team to make informed decisions and improve workforce planning. Assisted in overseeing regional performance appraisals by working closely with managers to ensure timely feedback was given, helping to improve employee engagement and the alignment of individual performance with company goals.
Assistant Manager at China Construction Bank, Li Xian
August 31, 2021 - August 7, 2025
Delivered exceptional customer service by actively listening to client concerns, resolving issues professionally, and ensuring a positive experience, which led to improved customer satisfaction. Enhanced store aesthetics through revamped display layouts, increasing customer engagement and improving the overall shopping environment. Collaborated closely with management to optimize operations, contributing to smoother workflow and increased team efficiency.
Customer Service Representative at China Construction Bank, Li Xian
June 30, 2021 - August 7, 2025
Successfully handled store opening and closing procedures, demonstrating responsibility and meticulous attention to detail. Supported customer service activities during peak times, alleviating leadership workload and improving team performance.
Human Resources Assistant at AVIC Tiefu Human Resources Co., Ltd, Chang Sha
September 30, 2020 - August 7, 2025
Collaborated with the HR team to improve talent introduction mechanisms through strategic insights and data analysis, streamlining recruitment and attracting quality candidates. Played a key role in organizing and analyzing HR data, providing actionable reports that aided workforce planning. Assisted in overseeing regional performance appraisals to enhance employee engagement and align performance with company goals.

Education

BMOS at The University of Western Ontario (Western), London, ON
September 1, 2019 - April 30, 2024
MBA in Marketing Co-op at Brock University
September 1, 2024 - April 30, 2026
BMOS in Human Resources Management at The University of Western Ontario (Western)
September 1, 2019 - April 30, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Retail, Professional Services, Education, Non-Profit Organization