Anna Proshina

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Hi, I'm Anna Proshina, a growth-focused marketing manager with 5 years of experience working in B2B tech, SaaS, and data-driven environments across DACH, US, and APAC markets.

About

Hi, I’m Anna Proshina, a growth-focused marketing manager with 5 years of experience working in B2B tech, SaaS, and data-driven environments across DACH, US, and APAC markets. I specialize in leading cross-functional teams to deliver integrated marketing campaigns, scalable content strategies, and standout physical and digital events. I enjoy blending agile project management with marketing automation and AI-enhanced creativity to achieve great results.

I’m passionate about developing innovative solutions, whether it’s managing digital marketing strategies for startups or creating content that drives engagement and growth. I look forward to connecting with others who share my enthusiasm for data-driven marketing and creative problem-solving.

  • 5 years' experience
  • Joined July 2025

Languages

  • EnglishAdvanced
  • GermanIntermediate
  • CzechIntermediate
  • PortugueseBeginner
  • RussianFluent

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality

Work experience· 11 roles

Business Development Associate · GeoCTRLMay 2023 – Jul 2025 · 2 yrs 3 mos

Worked on content marketing, business development, and graphic design tasks.

Marketing Manager · Lab51Oct 2022 – Present · 4 yrs 2 mos

Developed digital marketing strategy for Web3 startup; designed brand identity and visuals, increasing LinkedIn engagement 3x; managed content calendars and pipelines; newsletter marketing; brand positioning; developed creative solutions for limited-budget campaigns using AI visuals to boost engagement and reduce production costs; SEO and performance marketing optimization.

Marketing Manager · Lab51Oct 2022 – Present · 4 yrs 2 mos

Developed digital marketing strategy for a Web3 startup. Designed brand identity and visuals, increasing LinkedIn engagement threefold. Managed content calendars and pipelines, newsletter marketing, brand positioning. Developed creative solutions for limited-budget campaigns using AI visuals to boost engagement and reduce production costs. Responsible for SEO and performance marketing optimization.

Marketing Manager · Lab51Oct 2022 – Present · 4 yrs 2 mos
Head of Marketing · AdelloMay 2021 – Present · 5 yrs 7 mos
Head of Marketing · AdelloMay 2021 – Present · 5 yrs 7 mos
Head of Marketing · AdelloMay 2021 – Present · 5 yrs 7 mos
Marketing Assistant · AnaptaniumApr 2021 – Jul 2025 · 4 yrs 4 mos

Education

BA · BHMS Business & Hotel Management School2017 – 2020
BA · BHMS Business & Hotel Management School2017 – 2020
BA · BHMS Business & Hotel Management School2017 – 2020

Certifications and awards· 6

Certificate of Marketing Analytics2025
Certificate of UX/UI Design Foundations2017 – 2020
Certificate of Marketing Analytics2025
Certificate of UX/UI Design Foundations2017 – 2020

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