I am a results-oriented and creative full-stacked marketing professional with over six years of experience across various facets of marketing. I have strong communication and relationship-building skills and am passionate about driving business growth through effective digital marketing strategies. Currently, I lead digital marketing initiatives and act as a brand guardian for a global brand, ensuring all marketing activities align with established guidelines. I thrive in challenging environments and enjoy working closely with cross-functional teams to deliver impactful marketing campaigns. I'm Google Ads and Google Analytics certified and have extensive experience managing PPC, SEO, CRM platforms, and content creation to increase web traffic and brand awareness. I'm excited to take on new challenges and continue growing in the marketing field.

Rajat Sharma

I am a results-oriented and creative full-stacked marketing professional with over six years of experience across various facets of marketing. I have strong communication and relationship-building skills and am passionate about driving business growth through effective digital marketing strategies. Currently, I lead digital marketing initiatives and act as a brand guardian for a global brand, ensuring all marketing activities align with established guidelines. I thrive in challenging environments and enjoy working closely with cross-functional teams to deliver impactful marketing campaigns. I'm Google Ads and Google Analytics certified and have extensive experience managing PPC, SEO, CRM platforms, and content creation to increase web traffic and brand awareness. I'm excited to take on new challenges and continue growing in the marketing field.

Available to hire

I am a results-oriented and creative full-stacked marketing professional with over six years of experience across various facets of marketing. I have strong communication and relationship-building skills and am passionate about driving business growth through effective digital marketing strategies. Currently, I lead digital marketing initiatives and act as a brand guardian for a global brand, ensuring all marketing activities align with established guidelines.

I thrive in challenging environments and enjoy working closely with cross-functional teams to deliver impactful marketing campaigns. I’m Google Ads and Google Analytics certified and have extensive experience managing PPC, SEO, CRM platforms, and content creation to increase web traffic and brand awareness. I’m excited to take on new challenges and continue growing in the marketing field.

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Language

English
Fluent

Work Experience

Brand Marketing Manager (formerly Brand Marketing Executive) at IAG Loyalty
August 1, 2022 - Present
Taking ownership of all the digital brand marketing initiatives including SEO, UX optimisation, content creation and PPC advertising. Acting as a brand guardian to ensure all marketing activities adhere to guidelines and communicating these to internal and external stakeholders. Collaborating with Enterprise Sales and Partnerships teams to develop collateral and tools for business growth. Supporting social media growth and managing creative agencies and CRM initiatives. Leading thought leadership events, delivering new B2B website and go-to-market strategy, working with global partner airlines, representing IAG Loyalty in Group meetings, managing B2B marketing budgets, forecasting, and handling POs and invoices.
Marketing Strategist (formerly Marketing Executive) at Williams Commerce
August 1, 2022 - July 8, 2025
Successfully managed over 10 marketing clients across SEO, PPC, affiliates, social media and content marketing channels generating over £17k revenue monthly. Built strong client relationships and maintained frequent contact. Managed paid online advertising accounts with budgets ranging from £500 monthly to £500 daily. Trained and developed junior staff, communicated detailed reports using Google Data Studio and Analytics, devised branding strategies, worked on multiple CMS for SEO improvements, and identified growth opportunities collaborating with sales teams. Created long-term strategy plans to surpass client KPIs. Experienced in Google Tag Manager, supporting CRO team with UX recommendations and providing marketing support during new website launches.
Marketing and Student Recruitment Assistant Intern at University of Leicester
March 31, 2018 - July 8, 2025
Produced marketing and promotional literature across print and digital media. Led marketing-related projects within the external relations division, collaborated with departments and schools to meet marketing needs. Played an active role in updating website content and participated in weekly digital content meetings. Supported the industrial placements team by maintaining online content, printed collateral, and event organisation on campus.

Education

BA Management Studies at University of Leicester
September 1, 2015 - July 31, 2017
BA Business & Management at De Montfort University, Leicester
September 1, 2014 - June 30, 2015
A-Levels at Wyggeston & Queen Elizabeth I College, Leicester
September 1, 2012 - June 30, 2014
GCSE at Soar Valley College, Leicester
September 1, 2007 - July 31, 2012

Qualifications

Google Ads Certification (Search, Shopping and Display Advertising)
January 1, 2022 - December 31, 2022
Google Analytics Certification
January 1, 2022 - December 31, 2022

Industry Experience

Retail, Travel & Hospitality, Professional Services, Media & Entertainment, Software & Internet