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Hello! I'm Qinglu, a seasoned marketing professional with a strong background in strategic marketing and brand management. I have hands-on experience in leading successful campaigns, managing product launches, and optimizing digital marketing strategies that drive brand growth and consumer engagement. I thrive in collaborative environments and love using data-backed insights to tell compelling brand stories. I hold a Master’s degree in Strategic Marketing from Imperial College Business School and a Bachelor's in International Business with a language focus from the University of Liverpool. My experience spans major global brands like Nestlé Purina and Siemens, where I've cultivated skills in product marketing, campaign orchestration, and digital content creation. I am excited to bring my expertise and passion to new challenges and opportunities.…Hello! I'm Qinglu, a seasoned marketing professional with a strong background in strategic marketing and brand management. I have hands-on experience in leading successful campaigns, managing product launches, and optimizing digital marketing strategies that drive brand growth and consumer engagement. I thrive in collaborative environments and love using data-backed insights to tell compelling brand stories. I hold a Master’s degree in Strategic Marketing from Imperial College Business School and a Bachelor's in International Business with a language focus from the University of Liverpool. My experience spans major global brands like Nestlé Purina and Siemens, where I've cultivated skills in product marketing, campaign orchestration, and digital content creation. I am excited to bring my expertise and passion to new challenges and opportunities.

Qinglu ZHOU

Marketing Strategist, Brand Strategist, Digital Marketer, +2

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Hello! I'm Qinglu, a seasoned marketing professional with a strong background in strategic marketing and brand management. I have hands-on experience in leading successful campaigns, managing product launches, and optimizing digital marketing strategies that drive brand growth and consumer engagement. I thrive in collaborative environments and love using data-backed insights to tell compelling brand stories. I hold a Master’s degree in Strategic Marketing from Imperial College Business School and a Bachelor's in International Business with a language focus from the University of Liverpool. My experience spans major global brands like Nestlé Purina and Siemens, where I've cultivated skills in product marketing, campaign orchestration, and digital content creation. I am excited to bring my expertise and passion to new challenges and opportunities.…Hello! I'm Qinglu, a seasoned marketing professional with a strong background in strategic marketing and brand management. I have hands-on experience in leading successful campaigns, managing product launches, and optimizing digital marketing strategies that drive brand growth and consumer engagement. I thrive in collaborative environments and love using data-backed insights to tell compelling brand stories. I hold a Master’s degree in Strategic Marketing from Imperial College Business School and a Bachelor's in International Business with a language focus from the University of Liverpool. My experience spans major global brands like Nestlé Purina and Siemens, where I've cultivated skills in product marketing, campaign orchestration, and digital content creation. I am excited to bring my expertise and passion to new challenges and opportunities.

Available to hire

Hello! I’m Qinglu, a seasoned marketing professional with a strong background in strategic marketing and brand management. I have hands-on experience in leading successful campaigns, managing product launches, and optimizing digital marketing strategies that drive brand growth and consumer engagement. I thrive in collaborative environments and love using data-backed insights to tell compelling brand stories.

I hold a Master’s degree in Strategic Marketing from Imperial College Business School and a Bachelor’s in International Business with a language focus from the University of Liverpool. My experience spans major global brands like Nestlé Purina and Siemens, where I’ve cultivated skills in product marketing, campaign orchestration, and digital content creation. I am excited to bring my expertise and passion to new challenges and opportunities.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Senior Product Specialist at BSH Home Appliance Limited

May 31, 2025 - July 8, 2025

Led marketing campaigns for Siemens Dishwasher including a successful Chinese New Year campaign achieving over 200 million impressions and a top social media share of voice. Managed nationwide retail media collaborations and initiated digital user-generated content strategies to scale marketing efficiency. Developed launch toolkits highlighting product innovations to effectively differentiate new products in the market.

Assistant Brand Manager at Nestlé Purina Petcare

January 1, 2024 - July 8, 2025

Managed brand operations including new product development, digital marketing, and content strategy for pet food brands such as Fancy Feast and Dentalife. Spearheaded end-to-end product launches, collaborated with influencers to enhance brand visibility, and executed marketing campaigns leading to significant growth in market share and brand penetration. Independently coordinated global packaging upgrades and organized major pet events to drive brand engagement.