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I have over 18 years of experience in digital marketing, including 13 years in agency settings, where I've developed and executed top-tier paid media strategies across platforms like Google, Yahoo, Bing, YouTube, and Facebook. I specialize in paid search, CRO, SEO, and overall digital media support, helping clients achieve measurable growth and improved ROAS. I am passionate about leading and mentoring teams, fostering strong relationships, and staying on the cutting edge of digital marketing trends and technologies. Fluent in English and Spanish, I bring a collaborative and results-driven approach to every project I work on.…I have over 18 years of experience in digital marketing, including 13 years in agency settings, where I've developed and executed top-tier paid media strategies across platforms like Google, Yahoo, Bing, YouTube, and Facebook. I specialize in paid search, CRO, SEO, and overall digital media support, helping clients achieve measurable growth and improved ROAS. I am passionate about leading and mentoring teams, fostering strong relationships, and staying on the cutting edge of digital marketing trends and technologies. Fluent in English and Spanish, I bring a collaborative and results-driven approach to every project I work on.

ALEJANDRO L. GOICOURIA

Digital Marketer, PPC Manager, Marketing Strategist, +1

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I have over 18 years of experience in digital marketing, including 13 years in agency settings, where I've developed and executed top-tier paid media strategies across platforms like Google, Yahoo, Bing, YouTube, and Facebook. I specialize in paid search, CRO, SEO, and overall digital media support, helping clients achieve measurable growth and improved ROAS. I am passionate about leading and mentoring teams, fostering strong relationships, and staying on the cutting edge of digital marketing trends and technologies. Fluent in English and Spanish, I bring a collaborative and results-driven approach to every project I work on.…I have over 18 years of experience in digital marketing, including 13 years in agency settings, where I've developed and executed top-tier paid media strategies across platforms like Google, Yahoo, Bing, YouTube, and Facebook. I specialize in paid search, CRO, SEO, and overall digital media support, helping clients achieve measurable growth and improved ROAS. I am passionate about leading and mentoring teams, fostering strong relationships, and staying on the cutting edge of digital marketing trends and technologies. Fluent in English and Spanish, I bring a collaborative and results-driven approach to every project I work on.

Available to hire

I have over 18 years of experience in digital marketing, including 13 years in agency settings, where I’ve developed and executed top-tier paid media strategies across platforms like Google, Yahoo, Bing, YouTube, and Facebook. I specialize in paid search, CRO, SEO, and overall digital media support, helping clients achieve measurable growth and improved ROAS.

I am passionate about leading and mentoring teams, fostering strong relationships, and staying on the cutting edge of digital marketing trends and technologies. Fluent in English and Spanish, I bring a collaborative and results-driven approach to every project I work on.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Director, Paid Search at Didit.com

March 1, 2021 - Present

Manage and mentor a digital team of 6-8 direct reports. Lead day-to-day Paid, Display, and YouTube campaigns for B2C audiences, CRO efforts, and client relationships. Achieved significant ROAS increases for clients like Gigi New York (+15%), Graphic Image (+38%), and 5% Nutrition (+12%) year-over-year. Reduced CPA for Maidbaum & Sternberg, LLP by 10% in year one and 12% in year two. Managed annual budgets exceeding $100 Million across seven clients.

Search Marketing Manager at PGR Media

March 31, 2021 - July 8, 2025

Managed and mentored a digital team of 2-3 direct reports. Oversaw StriVectin, nia24, and NIA SEM accounts, including client interaction. Increased ROAS for StriVectin (+25%) and nia24 (+48%) year-over-year. Handled clients’ promotional calendars and ad copy development. Introduced Google Responsive Ads to StriVectin account, boosting ROAS by 25%.

Digital Media Manager – Search Marketing Team lead at Decibel Media

January 31, 2018 - July 8, 2025

Managed all aspects of AdWords, Facebook, and LinkedIn campaigns for B2C and B2B clients. Developed CPC strategy for UNO’s Pizzeria & Grill that lowered CPCs and increased leads by 20% month-over-month. Optimizations led to the acquisition of the Porsche Motor vehicle for client Mersen Electrical Power. Restructured accounts to adhere to best practices and introduced Google Shopping for Bernie & Phyl’s, increasing ROAS by 82%.

Senior Search Marketing Specialist at Propel Marketing

June 30, 2016 - July 8, 2025

Managed and mentored a digital team of 4 direct reports. Built, managed, and optimized about 75 individual Paid Search accounts. Developed PPC tactics focused on cost reduction and high ROI for B2C and B2B clients. Optimized account structures, search ads, and bids to improve KPIs. Created detailed forecasted budget requests for the sales team’s clients.

Online Marketing Manager at Journal of Visualized Experiments

March 31, 2012 - July 8, 2025

Planned and executed search marketing, email blasts, and partner marketing campaigns to grow the subscription base. Analyzed campaign trends, conversion rates, and CPAs to ensure profitable lead acquisition. Developed a long-tail keyword SEM strategy that increased performance by 20% and helped surpass ROI objectives. Contributed to 83% growth of this privately funded startup.

Marketing and Sales Coordinator at Boston Laser - Boston Eye Group

February 28, 2010 - July 8, 2025

Doubled revenue by increasing eyes treated from 100 to 200. Developed a Facebook referral program that boosted referrals by 15%. Managed Google and Bing ads agency relationships and maintained detailed marketing reports to maximize ROI.

Marketing and Business Coordinator at Ags Déménagement International Alsace – Strasbourg

November 30, 2008 - July 8, 2025

Served as liaison between clients, consultants, and personnel in Alsace, France. Researched trends in Automotive, IT, Biotech, and Performance Fiber industries. Contributed to developing up-to-date marketing strategies based on industry trends.