Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Snow Zhou, a marketing professional with over 5 years of experience in digital marketing, livestream operations, and user growth strategy across various industries in China. I'm currently pursuing an MSc in Marketing at Cardiff University and I have a passion for using data-driven strategies and creative insights to drive results. I enjoy optimizing campaign ROI, increasing user engagement, and collaborating with cross-functional teams to deliver successful marketing projects. I'm excited to apply my marketing expertise and academic background in a professional role here in the UK.…Hi, I'm Snow Zhou, a marketing professional with over 5 years of experience in digital marketing, livestream operations, and user growth strategy across various industries in China. I'm currently pursuing an MSc in Marketing at Cardiff University and I have a passion for using data-driven strategies and creative insights to drive results. I enjoy optimizing campaign ROI, increasing user engagement, and collaborating with cross-functional teams to deliver successful marketing projects. I'm excited to apply my marketing expertise and academic background in a professional role here in the UK.

Snow Zhou

Marketing Strategist, Digital Marketer, Project Manager, +3





Hi, I'm Snow Zhou, a marketing professional with over 5 years of experience in digital marketing, livestream operations, and user growth strategy across various industries in China. I'm currently pursuing an MSc in Marketing at Cardiff University and I have a passion for using data-driven strategies and creative insights to drive results. I enjoy optimizing campaign ROI, increasing user engagement, and collaborating with cross-functional teams to deliver successful marketing projects. I'm excited to apply my marketing expertise and academic background in a professional role here in the UK.…Hi, I'm Snow Zhou, a marketing professional with over 5 years of experience in digital marketing, livestream operations, and user growth strategy across various industries in China. I'm currently pursuing an MSc in Marketing at Cardiff University and I have a passion for using data-driven strategies and creative insights to drive results. I enjoy optimizing campaign ROI, increasing user engagement, and collaborating with cross-functional teams to deliver successful marketing projects. I'm excited to apply my marketing expertise and academic background in a professional role here in the UK.

Available to hire

Hi, I’m Snow Zhou, a marketing professional with over 5 years of experience in digital marketing, livestream operations, and user growth strategy across various industries in China. I’m currently pursuing an MSc in Marketing at Cardiff University and I have a passion for using data-driven strategies and creative insights to drive results.

I enjoy optimizing campaign ROI, increasing user engagement, and collaborating with cross-functional teams to deliver successful marketing projects. I’m excited to apply my marketing expertise and academic background in a professional role here in the UK.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Operations Specialist at Amazon (Contracted via FESCO Adecco)

September 30, 2024 - July 8, 2025

Coordinated over 40 monthly livestreams, working with more than 10 departments to ensure smooth execution without conflicts. Balanced topics, host quality, and viewer preferences which improved average watch time by 8% within three months. Redesigned email layouts to increase open rates by 10%, updated WeChat articles and website banners boosting livestream reservations by 6%. Improved Excel reporting formats reducing data preparation time by 20%, enabling easier analysis and summaries. Performed weekly data reviews to implement improvements in content planning leading to an 11% increase in unique visitors over one year.

Digital Marketing Manager at Yilutong Information Technology

August 31, 2023 - July 8, 2025

Developed and executed marketing strategies for clients including CPIC and Bank of China, achieving a 3% month-over-month growth in qualified leads. Conducted weekly performance analysis on CTR, conversion, and user behavior, resulting in a 4% increase in campaign ROI. Utilized WeChat accounts to grow follower bases, increase engagement, and re-engage users to enhance brand value. Coordinated efforts among product, R&D, and creative teams to meet project deadlines and client expectations.

Marketing Specialist (User Growth) at Lianjia Real Estate

June 30, 2022 - July 8, 2025

Managed paid campaigns on platforms such as ByteDance, Tencent, and Baidu leveraging market segmentation and user profiling to increase ROI from 2.3 to 2.7. Increased monthly conversion rate to 1% through A/B testing, creative optimization, and audience segmentation, directly boosting sales. Built and managed WeChat communities to enhance user engagement through interactive content and activation campaigns, increasing user registrations by 12% within six months. Supported design of mobile landing pages and visual assets to strengthen campaign messaging and improve user experience.

Marketing Specialist at Tuhu Car Maintenance

April 30, 2021 - July 8, 2025

Handled media marketing tools such as RTA, oCPX, and LBS and collaborated with product R&D to integrate new features enhancing advertising efficiency. Managed media accounts across Baidu, ByteDance, Tencent, NetEase, and Zhihu and partnered with BI analysts to monitor and analyze campaign data. Increased daily ad spend significantly from ¥5,000 to ¥150,000, greatly expanding advertisement reach.

Senior Operations Specialist at Amazon (Contracted via FESCO Adecco)

September 30, 2024 - July 18, 2025

Coordinated 40+ monthly livestreams, aligning 10+ departments to avoid conflicts and ensure efficient execution. Optimised scheduling to improve average watch time by 8% within three months. Redesigned email layouts leading to a 10% increase in open rates and updated WeChat articles and website banners to increase livestream reservations by 6%. Improved Excel reporting formats, reducing preparation time by 20%, and performed weekly data reviews to identify issues and improve content planning, resulting in an 11% increase in UV over one year.

Digital Marketing Manager at Yilutong Information Technology

August 31, 2023 - July 18, 2025

Developed and executed marketing strategies for clients including CPIC and Bank of China, driving a 3% MoM growth in qualified leads. Conducted weekly performance analysis to achieve a 4% lift in campaign ROI. Leveraged WeChat accounts to grow followers, boost engagement, and enhance long-term brand value. Coordinated with product, R&D, and creative teams to meet project deadlines and client requirements.

Marketing Specialist (User Growth) at Lianjia Real Estate

June 30, 2022 - July 18, 2025

Managed paid campaigns on ByteDance, Tencent, and Baidu with market segmentation and user profiling to increase ROI from 2.3 to 2.7. Increased monthly conversion rate to 1% through A/B testing and creative optimization. Built and managed WeChat user communities to boost engagement and increased user registrations by 12% in six months. Assisted in designing mobile landing pages and visual assets to enhance campaign messaging.

Marketing Specialist at Tuhu Car Maintenance

April 30, 2021 - July 18, 2025

Experienced with media marketing tools such as RTA, oCPX, and LBS; collaborated with product R&D to integrate new features improving advertising efficiency. Managed media accounts on Baidu, ByteDance, Tencent, NetEase, and Zhihu. Worked with BI analysts to monitor and analyze campaign data. Expanded daily ad spend from ¥5,000 to ¥150,000 signifcantly increasing ad reach.