I am a highly accomplished digital marketing and e-commerce specialist with a decade of experience in customer service and freelance digital marketing consulting through my company, New Altitude Media. I have a strong background in the music industry, having worked for two years at an independent record label where I drove online traffic, enhanced brand presence, and executed high-performing campaigns across SEO, SEM, email, and social media. I am passionate about leveraging data-driven marketing strategies to amplify music culture and the reach of my clients. As a freelancer, I specialize in driving substantial online growth and audience engagement, helping clients dramatically increase their social media followings, streaming numbers, and overall digital presence. I love using the latest tools and platforms to create measurable results and sustained success for music and entertainment professionals and brands.

Nathan Johnson

I am a highly accomplished digital marketing and e-commerce specialist with a decade of experience in customer service and freelance digital marketing consulting through my company, New Altitude Media. I have a strong background in the music industry, having worked for two years at an independent record label where I drove online traffic, enhanced brand presence, and executed high-performing campaigns across SEO, SEM, email, and social media. I am passionate about leveraging data-driven marketing strategies to amplify music culture and the reach of my clients. As a freelancer, I specialize in driving substantial online growth and audience engagement, helping clients dramatically increase their social media followings, streaming numbers, and overall digital presence. I love using the latest tools and platforms to create measurable results and sustained success for music and entertainment professionals and brands.

Available to hire

I am a highly accomplished digital marketing and e-commerce specialist with a decade of experience in customer service and freelance digital marketing consulting through my company, New Altitude Media. I have a strong background in the music industry, having worked for two years at an independent record label where I drove online traffic, enhanced brand presence, and executed high-performing campaigns across SEO, SEM, email, and social media. I am passionate about leveraging data-driven marketing strategies to amplify music culture and the reach of my clients.

As a freelancer, I specialize in driving substantial online growth and audience engagement, helping clients dramatically increase their social media followings, streaming numbers, and overall digital presence. I love using the latest tools and platforms to create measurable results and sustained success for music and entertainment professionals and brands.

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Language

English
Fluent

Work Experience

Digital Marketing Specialist at SoundThought Recordings Label
December 31, 2015 - July 8, 2025
Managed digital marketing campaigns for music releases and merchandise, optimizing the ecommerce store to increase sales by 30% in the first year. Executed targeted email campaigns achieving 25%+ open rates and managed social media advertisements that lowered customer acquisition costs by 18%. Maintained customer relationships with international distribution and tracked monthly KPIs through detailed reporting.
Customer Service Lead Trainer at Meijer
January 1, 2015 - Present
Delivered exceptional in-store and phone customer experiences while training and supervising teams of 3-5 customer service representatives. Implemented feedback loops that improved customer satisfaction ratings by 20%. Supported new store launches and increased customer loyalty by 30%.
Freelance Digital Marketing Consultant at New Altitude Media
January 1, 2015 - Present
Specialize in driving substantial online growth and audience engagement for clients in music and other industries. Achievements include growing YouTube subscribers from 402 to 4.8K, boosting Spotify listenership from 12 to 253 monthly listens, increasing social media followers by 60%, and facilitating 3.7 million streams for a client over two months.
Digital Marketing Specialist at SoundThought Recordings Label
December 31, 2015 - August 5, 2025
Managed digital marketing efforts for music releases, merchandise, and artist branding. Optimized the label's ecommerce store, increasing sales by 30% in the first year. Executed targeted email campaigns with 25%+ open rates. Created and monitored social media ads that lowered customer acquisition costs by 18%. Maintained customer relationships with international distributors and tracked performance with monthly KPI reports.
Customer Service Lead Trainer at Meijer
January 1, 2015 - Present
Delivered exceptional customer experiences in-store and across the phone. Trained and supervised teams of 3 to 5 customer service representatives. Implemented feedback loops that improved customer satisfaction ratings by 20%. Launched new stores and increased customer loyalty by 30%.
Freelance Digital Marketing Consultant at New Altitude Media
January 1, 2015 - Present
Specialized in driving significant online growth and audience engagement for various clients. Increased a client's YouTube subscribers from 402 to 4,800. Elevated a client's Spotify monthly listenership from 12 to 253 in one month. Orchestrated a 60% increase in social media followers for a key client and facilitated the accumulation of 3.7 million streams for a client over two months.

Education

High School Diploma at Communication Media Arts High School
January 1, 2000 - December 31, 2004
High School Diploma at Communication Media Arts High School
January 11, 2030 - August 5, 2025

Qualifications

Google Digital Marketing & E-Commerce Certificate
January 1, 2020 - December 31, 2020
HubSpot Email Marketing Certificate
January 1, 2021 - December 31, 2021
SEO & SEM (SEMrush SEO toolkit) Certificate
January 1, 2021 - December 31, 2021
Google Ads Search & Meta Advertising Certificate
January 1, 2021 - December 31, 2021
Marketing Analytics Certificate
January 1, 2022 - December 31, 2022
Social Media Marketing Certificate
January 1, 2023 - December 31, 2023
Google Digital Marketing & E-commerce
January 11, 2030 - August 5, 2025
HubSpot Email Marketing
January 11, 2030 - August 5, 2025
SEO & SEM (SEMrush SEO Toolkit) Website Marketing
January 11, 2030 - August 5, 2025
Google Ads Search and Meta
January 11, 2030 - August 5, 2025
Marketing Analytics (Coursera)
January 11, 2030 - August 5, 2025
Social Media Marketing (Coursera)
January 11, 2030 - August 5, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet